1966
1966

Author: Jon Savage

Publisher: Faber & Faber

Published: 2015-11-17

Total Pages: 507

ISBN-13: 0571277640

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WINNER OF THE PENDERYN MUSIC PRIZEA GUARDIAN MUSIC BOOK OF THE YEAR, 2015Award-winning, Sunday Times bestselling author Jon Savage's monument to the year that shaped the future of global pop cultural history. In America, in London, in Amsterdam, in Paris, revolutionary ideas fomenting since the late 1950s reached boiling point, culminating in a year in which the transient pop moment burst forth. Exploring the canonical figures, from The Beatles and Boty to Warhol and Reagan, 1966 delves deep into the social and cultural heart of the decade through masterfully compiled archival primary sources.'A marvel of hisotrical reconstruction and pop insight.' OBSERVER'Absorbing . . . this is not only fine pop writing, but social history of a high order.'GUARDIAN'Savage is rightly regarded as one of the finest cultural critics of the past 40 years . . . an enthralling, exhiliarting read.'IRISH TIMES'Exceptional.'MOJO

Authentic TM
Authentic TM

Author: Sarah Banet-Weiser

Publisher: NYU Press

Published: 2012-10-15

Total Pages: 280

ISBN-13: 0814787134

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While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics.

Branding Books Across the Ages
Branding Books Across the Ages

Author: Helleke van den Braber

Publisher: Amsterdam University Press

Published: 2021-04-20

Total Pages: 372

ISBN-13: 9048544408

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As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.

Undisputed
Undisputed

Author: Mark O. Hubbard

Publisher:

Published: 2011-10-17

Total Pages: 0

ISBN-13: 9780533165124

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In 1966, Notre Dame played Michigan State. It was a battle between two of the best teams in college football history. The game ended in a 10-10 tie. Some believe that Notre Dame's football coach, Ara Parseghian, played for this tie. He did not. He played for the National Championship, and won it, a week later. Even after forty-five years, this one college football game played by the 1966 Notre Dame team continues to be debated amongst die-hard fans. The team and the game are still embroiled in controversy- a factor that keeps the memories of Notre Dame's 1966 season alive. On one point only is there agreement- that the Irish were named the undisputed National Champions. What more can be said about a team that allowed only 38 points to be scored against them in ten games, while punishing opponents to the tune of 369 points? As it turns out, a lot, much of it heretofore buried in the fog of the controversy over this one game. Undisputedby Mark O. Hubbard is an incredible and detailed account of Notre Dame's 1966 football season, players, coaches, and the one game that fans have discussed ever since. Hubbard points out this game's immense significance not only in the context of football history, but of American history, reminding the reader that this one game drew a television audience of 33 million-the largest TV sports audience ever-with all spectators watching not just the event itself, but the natural integration of players, black and white, playing together, a significant advancement for racial equality. Though the game steals the limelight, behind the scenes is the Notre Dame Football Team, which brought with it the traditions of fine academics, the Catholic Church, and a close-knit football family with "no breaking point". Coach Parseghian and the players from this team earned for Notre Dame a very precious gift-a National Championship. Undisputed. This is their story.