Marketing Management: Text and Cases Indian Context
Author: Tapan K. Panda
Publisher: Excel Books India
Published: 2009
Total Pages: 780
ISBN-13: 9788174465481
DOWNLOAD EBOOKRead and Download eBook Full
Author: Tapan K. Panda
Publisher: Excel Books India
Published: 2009
Total Pages: 780
ISBN-13: 9788174465481
DOWNLOAD EBOOKAuthor: Tapan K. Panda
Publisher:
Published: 2009-09
Total Pages: 757
ISBN-13: 9788174465115
DOWNLOAD EBOOKAuthor: Josh Parkes
Publisher:
Published: 2014-12-04
Total Pages: 132
ISBN-13: 9781505334777
DOWNLOAD EBOOKWhether you're a small business owner just starting out or you've been an entrepreneur for a long time, you can actually outsource a lot of the marketing tasks and projects that seem to cross your desk every day.
Author: R. SRINIVASAN
Publisher: PHI Learning Pvt. Ltd.
Published: 2012-06-02
Total Pages: 384
ISBN-13: 9788120346062
DOWNLOAD EBOOKThis book, now in its fifth edition, has been well-received and appreciated by the students of business schools across the country. Ten case studies in the book have been revised and updated to reflect the changes that have taken place in the intervening period. The fifth edition continues to provide cases that have been culled from the real business world and drawn from authentic sources. These cases highlight the business environment of different companies, specifically focussing on competitiveness, product development, market strategies and international business. This book is meant as an adjunct text for postgraduate students of management. Besides, executives attending various management and development programmes would also greatly benefit by reading the book.
Author: Sople, Vinod V.
Publisher: Pearson Education India
Published: 2009
Total Pages: 521
ISBN-13: 8131743209
DOWNLOAD EBOOKLogistics has advanced from the warehousing and transportation to boardrooms of the successful leading companies across the world. Logistic capabilities supplement the supply chain operation. It plays an important role in both organizational strategy and
Author: Mathew Manimala
Publisher: World Scientific
Published: 2024-02-28
Total Pages: 381
ISBN-13: 981128668X
DOWNLOAD EBOOKThere are many theories on why managers do not (as a behavior) or should not (as a value) supplement profit orientation with people-centrism and planet sensitivity. In practice, managers do not supplement profit orientation with considerations for people and the planet unless they have the tools and know how to make that possible. This book seeks to address that by focusing on the normative dimension of organizational development. There are two competing norms for developing an organization: first, as a profit-oriented business enterprise; and second, as a people-centric, planet-sensitive, profit-oriented business or social enterprise.The performance of a business is a concern for all stakeholders. With the growing realization of the importance of indirect stakeholders like the society and the planet, it is increasingly important to raise awareness about the social and environmental responsibilities of businesses and organizations. This book is a must-read for academics, researchers, practitioners and policymakers who are concerned about the triple bottom-line (Planet-People-Profit) performance of businesses, which is critical for their long-term sustainability. It covers topics pertaining to the relationship between business and society, including social entrepreneurship and corporate social responsibility, among others, and draws from real-life case studies on social initiatives.
Author: Amit
Publisher:
Published: 2018
Total Pages: 96
ISBN-13: 9788193725177
DOWNLOAD EBOOKThe goal of this book is to grab readers attention on how case method help to do problem solving and diagnostic skills for business student, individual and society. If students are encouraged to use their own initiative through groundwork assignments and class discussion, they are better placed to transfer decision-making and problem solving skills into the workplace. Gradually the primary objective of this book is to help the reader 'put theory into practice'. All important concept related to management and commerce, cases are ideally suited to business studies, finance, accounting, marketing, economic, bureaucracy in banks, banking and operation management course which offer practical computing skills have been covered. This book, as a beginning step to the budding managers or entrepreneurs, belonging to business families or seek to move ahead in business or transform, presents several cases that provide a wide developmental array to the business education. The content of the book is in eloquent manner and attempt has been made to maintain easy understanding of the caselets. In the preparation of the text the authors have included context from business events, reports and business news for the benefit and learning of students and researchers.
Author:
Publisher: Nirali Prakashan
Published:
Total Pages: 156
ISBN-13: 9788185790749
DOWNLOAD EBOOKAuthor: S.L. Gupta
Publisher: Excel Books India
Published: 2004-05
Total Pages: 620
ISBN-13: 9788174463456
DOWNLOAD EBOOKMarketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
Author: NILANJAN SENGUPTA
Publisher: PHI Learning Pvt. Ltd.
Published: 2006-01-01
Total Pages: 301
ISBN-13: 8120329651
DOWNLOAD EBOOKThis book discusses in detail the theory and applications of change management, which is a step-by-step approach to change an organization’s management, strategies and processes, to boost its efficiency and performance better than its competitors. The text examines the importance of change management and its utility in the era of globalization. It elaborates on various planned organizational strategies and contingency approaches, and the validity of these as justified methods of change management in the Indian and global environmental contexts. Besides postgraduate students of management, researchers and professionals in the field will also find this book immensely useful.