With its emphasis on the nuts-and-bolts of starting and operating a broker brokerage, this new edition supplies all the information agents and brokers need, includes checklists, forms and step-by-step explanations that guide the reader through must-know topics.
Designed to meet the requirements of a real estate brokerage course, this new book concentrates on successful and innovative recruiting and retention strategies - the main focus of any viable real estate enterprise. As an increasing number of salespersons want more of the commission and want more services provided by the brokerage firm, Hamilton addresses the issue of survival for the real estate brokerage. Real-life case studies, group discussions and analysis applications throughout help equip users establish and manage a successful real estate brokerage.
Praise for Realtor? Magazine's BROKER to BROKER "By providing best practice management tips with thought-provokingideas, Broker to Broker offers invaluable guidance on virtuallyevery aspect of our dynamic industry. The book's easy-to-readformat, with in-depth supporting material available online, is aninnovative approach to helping the country's brokers and managersfind effective solutions to today's challenges." --Ron Peltier, President and CEO, HomeServices of America, Inc.,Minneapolis, Minnesota "This compilation of the latest Realtor? Magazine articles on realestate brokerage management could be of help to brokers andmanagers looking for practical ideas to boost their operations. Thebook quotes extensively from veteran brokers and managers who aretrying new ways to build sales and tackle problems. Within thebook's range of articles could be helpful ideas for you." --J. Lennox Scott, Chairman and CEO, John L. Scott Real Estate,Seattle, Washington "The editors did their homework. The pace of change in our businessis a constant challenge. Even if you don't want to lead the chargein industry change, brokers would do well to study the innovativeconcepts (such as the employee-agent model) illustrated here. Thesection on operations is particularly useful for brokers of amulti-office/multi-region operation." --Steve Brown, ABR?, CRB, Vice President and General Manager,Crye-Leike, Realtors?, Memphis, Tennessee "The editors of Realtor? Magazine do a fantastic job of keepingRealtors? on top of all real estate concerns. No issue is moretimely or essential to building good business than brokeragepractices." --Blanche Evans, Publisher, Agent News, and Editor, Realty Times,Dallas, Texas
Provide your students with the tools they need to establish and manage a successful real estate brokerage with this practical business guide. Real Estate Brokerage: A Management Guide will help your students become more effective managers, leaders and communicators in today's constantly changing business climate. Highlights include: * New Web Links Appendix encourages students to further explore key topics. * Text based on the established POSDC ("Planning, Organizing, Staffing, Directing, and Controlling") Management Model. * How to approach gives students practice with policy manuals, marketing materials, forms, and loan proposals. * Free Instructor Resource Guide includes lecture outlines, classroom resources, chapter quizzes, and final exams. Real Estate Brokerage: A Management Guide Workbook, 6th Ed. Textbook with workbook edition
Take your real estate career to the highest level! "Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life." --Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul "This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." --Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income
The Right Phrase for Every Situation...Every Time In our current real estate climate, it's more important than ever to have the right words at your fingertips. Whether you're new to the game or a seasoned seller, Perfect Phrases for Real Estate Agents and Brokers has just the right words and phrases you'll need to track down prospective properties and clients, manage transactions, negotiate terms, facilitate communications between buyer and seller, and close the deal. This easy-to-use, quick-reference guide gives you: Hundreds of quick, ready-to-use words and phrases Coverage of every situation you'll face, from meeting a new client to finalizing the sale Winning approaches that persuade prospects and generate sales Expertise from a top realtor educator and author
2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.
Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.