Brought to You By

Brought to You By

Author: Lawrence R. Samuel

Publisher: University of Texas Press

Published: 2009-03-06

Total Pages: 441

ISBN-13: 0292774761

DOWNLOAD EBOOK

“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.


Intelligence Revolution 1960

Intelligence Revolution 1960

Author: Ingard Clausen

Publisher:

Published: 2012

Total Pages: 260

ISBN-13:

DOWNLOAD EBOOK

Overview: Provides a history of the Corona Satellite photo reconnaissance Program. It was a joint Central Intelligence Agency and United States Air Force program in the 1960s. It was then highly classified.


Blacks and White TV

Blacks and White TV

Author: J. Fred MacDonald

Publisher: Burnham, Incorporated

Published: 1992

Total Pages: 418

ISBN-13:

DOWNLOAD EBOOK

The second edition of this powerful analysis of African-Americans in the television insudtry since 1948 is completely updated. The increased visibility of blacks in television, the success of the Cosby Show and other sitcoms featuring black actors, and the impact of cable TV on programming are described in detail. Professor MacDonald traces the stereotyping, tokenism, and unfair treatment of blacks from the early days of the indsutry, but expresses his hope and belief that a new video order is materializing that will finally fulfill the bright promise of television.


One Nation Under Television

One Nation Under Television

Author: J. Fred MacDonald

Publisher: Wadsworth Publishing Company

Published: 1994

Total Pages: 376

ISBN-13: 9780830413621

DOWNLOAD EBOOK

Since commercial television emerged in the late 1940s, it has been on the cutting edge of social, political, economic, and cultural developments in the United States and the world. This book is a provacative history of how the major networks schemed to gain ratings and power, and to keep the FCC at bay. The result was the creation of limited and rigidly standardized television offerings. Professor MacDonald examines how the introduction of cable TV in the 1980s has weakened the power of the networks and reshaped the industry.


How Sweet it was

How Sweet it was

Author: Arthur Shulman

Publisher:

Published: 1966

Total Pages: 476

ISBN-13: 9780517081358

DOWNLOAD EBOOK

One can obtain as many opinions about television as there are people with eyes. No two people see it in exactly the same way. You may not be aware of it, but up there, in that compartment of your brain where memories are stored, all sorts of strange images are stockpiled. The purpose of this book is to coax those memories out of their hiding places and bring them front and center, where you can savor them anew. Although this book is intended to be a comprehensive review of television during the past twenty years-the two decades that have passed since the medium became a commercial reality- it is not to be just a scholarly history. The programs and people represented here were chosen not because they were "good" or "popular" or "successful," but because each contributed, in some large or small way, to the progress of television.


Radio Voices

Radio Voices

Author: Michele Hilmes

Publisher: U of Minnesota Press

Published: 1997

Total Pages: 406

ISBN-13: 9780816626212

DOWNLOAD EBOOK

Looks at the history of radio broadcasting as an aspect of American culture, and discusses social tensions, radio formats, and the roles of African Americans and women