Tesla Model S. Market and Sales Strategy
Tesla Model S. Market and Sales Strategy

Author: Erik Somssich

Publisher: GRIN Verlag

Published: 2017-04-03

Total Pages: 21

ISBN-13: 3668427380

DOWNLOAD EBOOK

Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: The purpose of this assignment was to analyze the market and sales strategy of Tesla and to identify its Model 3 customers. After ten years of waiting, Tesla's CEO Elon Musk has presented Tesla Model 3 to the public for the first time in an evening show at the end of march 2016. Unveiled at the company's design studio in Hawthorne, California in front of a crowd of whooping and cheering customers and journalists, Model 3 is the most affordable Tesla so far, hoped to bring electric cars to the mass market. Musk stated that the car will deliver at least 215 miles of range beginning at just 35.000 dollar. Musk is "fairly confident" that deliveries will begin by the end of 2017, and "you will not be able to buy a better car for 35.000 dollar, even with no options." Also it will be one of the safest cars in the world, according to Musk. Even before Tesla unveiled its new middle-class model, there were more than 115,000 people who had paid already 1.000 dollar to reserve one of the highly-anticipated electric cars. These early buyers didn't know what the car would look like or that it would have a starting price of exactly 35.000 dollar. They also didn't know how long the production and delivery would take.

Definition and Market Analysis of the Tesla Motors Model S
Definition and Market Analysis of the Tesla Motors Model S

Author: Erik Somssich

Publisher: GRIN Verlag

Published: 2017-04-04

Total Pages: 21

ISBN-13: 3668428794

DOWNLOAD EBOOK

Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The purpose of this document is to analyse the strategic marketing positioning of Tesla Motors with the focus on its premium electric car, “Model S”. From the text: - The Company Tesla Motors; - Business Analysis; - Market Analysis; - Market Positioning and Strategy

Evaluation of the Marketing Strategy of Tesla Motors Inc
Evaluation of the Marketing Strategy of Tesla Motors Inc

Author: Dominic Birk

Publisher: GRIN Verlag

Published: 2015-11-06

Total Pages: 30

ISBN-13: 3668082685

DOWNLOAD EBOOK

Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of applied sciences, Cologne, language: English, abstract: Tesla Motors, Inc. is a car manufacturer, which polarizes like no other company in this industry. It is often said that with its business model and its special strategic moves, Tesla confuses competitors, utilities and marketing agencies. Therefore, this assignment will focus on the analysis of the key aspects of Tesla’s business model in order to find out why it is considered to be different. Moreover, the objective of this assessment is to find out, whether this strategy is useful, or if it should be changed. The market definition and analysis of the first assignment is hereby the basis for this evaluation of Tesla Motor’s current marketing strategy. Therefore, the focus will be again on the company’s domestic market: the United States of America. Furthermore, only Tesla’s automotive products will be taken into consideration – its recently launched home battery will not be object of this work.

Tesla Motors Inc. Market Entry Strategy in Germany
Tesla Motors Inc. Market Entry Strategy in Germany

Author: Andreas Kauerhof

Publisher: GRIN Verlag

Published: 2017-03-01

Total Pages: 33

ISBN-13: 3668407304

DOWNLOAD EBOOK

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The author of this assignment reviews the Tesla’s business model approach and its strategy in the non-domestic German market. Tesla’s firm specific advantages are especially related to innovation of the vehicle, the battery and the infrastructure. Tesla Motors follows a product strategy entering from premium market and moving towards mass market. After starting with a high-price Roadster model Tesla launched the more affordable Sedan and a SUV model. In 2017 Tesla plans to launch its first mass market EV. Tesla shows a new value chain in the automotive industry by a deep of vertical integration from EVs manufacturing towards software, recharging network and battery manufacturing. Tesla entered the German market to export premium EVs. The Automaker also builds a charging network in Germany and prepares the market for its future mass production Model 3 coming in 2017. This work consists of three major parts. The first part deals with the theoretical background of international strategies for MNEs. The second part describes Tesla as a company and its strategy. The last part analyzes the competitive advantages of Tesla and shows how they are used to enter the German market. This work ends with a final reflection and a conclusion of the research.

Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business
Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business

Author: Simon Glandien

Publisher: GRIN Verlag

Published: 2020-11-18

Total Pages: 25

ISBN-13: 3346298035

DOWNLOAD EBOOK

Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, , course: Cross-Cultural Business, language: English, abstract: The purpose of this paper is to analyze and evaluate the market entry of Tesla Inc. in Germany. In November 2019, Tesla revealed to build a European production plant on the outskirts of Berlin in Germany. The aim of this paper is to give account to the foreign market entry of Tesla Inc. in Germany. This leads to the following research question that guides this paper: What could be business success factors and threats of Tesla's strategy to enter the German automotive industry market? Tesla Inc. (former Tesla Motors Inc.) is a car manufacturer and sells fully electric vehicles, energy storage systems as well as installs, operates and maintains solar and energy storage products (Reuters, n.d.). The company was founded in 2003 by a group of engineers. In 2008 Tesla launched their first electric vehicle to the market (Tesla, n.d.). “Tesla’s mission is to accelerate the world’s transition to sustainable energy”, so the car manufacturer. So far most of the Tesla vehicles are produced and assembled in the United States at its main Tesla Factory in Fremont, California. To that Tesla operates other, multiple production and assembly plants, named Gigafactory, such as in Fremont, California (Giga Nevada) and in Buffalo, New York (Giga New York). Recently, in 2019, Tesla opened its first Gigafactory outside the American region in Shanghai, China (Giga Shanghai). A strategic step to internationalize the company and to enter the Chinese market. This strategic action can be explained by the fact that China is the largest car market in the world and the government is speeding up the expansion of electric mobility. Furthermore, manufacturing in Shanghai saves Tesla from having to transport its vehicles overseas and avoids import duties incurred in China for cars from the United States. However, the company is not just expanding its manufacturing into China.

Competitor Assessment. The electric vehicle industry. Tesla's strategic focus lies on establishing its brand in the mass automotive market
Competitor Assessment. The electric vehicle industry. Tesla's strategic focus lies on establishing its brand in the mass automotive market

Author: Dennis Schindeldecker

Publisher: GRIN Verlag

Published: 2017-06-20

Total Pages: 17

ISBN-13: 3668466254

DOWNLOAD EBOOK

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Post University, course: Competitive Intelligence, language: English, abstract: The overall electric vehicle industry has grown significantly in the last five years. One of many reasons for that was the introduction of Tesla`s first electric vehicle in 2009 with a strong differentiation strategy. Tesla is now focused on its entry into the mass automotive market. To achieve that, the company is committed to invest heavily in its production capacity and model line-up, most recently with the introduction of Model 3. Tesla’s competitive advantages for this strategic goal include a superior electric vehicle technology and recharging infrastructure, brand recognition, a first mover market position, and a strong network of strategic partnerships. However, since the company entered the industry in the premium sport and luxury sedan vehicle niche segment, it has a resource disadvantage in regards to know-how, large-scale manufacturing processes and model line-up when it comes to the mass automotive market. Additionally, the company is relying on an overall growth of the EV demand, technological improvements and a high number of customer referrals in the near future. There is a large number of existing premium manufacturers in this space, several of which already enjoy major manufacturing and economies of scale advantages that will make this endeavor highly costly and risky. However, the combination of Tesla’s competitive advantages and aggressive marketing could result in the capture and sustainment of a significant percentage of market shares in the mass automotive segment.

Marketing Report on "Tesla Motors"
Marketing Report on

Author: Aylin Kadriye Tansel

Publisher:

Published: 2016-11-17

Total Pages: 28

ISBN-13: 9783668323865

DOWNLOAD EBOOK

Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Kingston University London, language: English, abstract: This marketing report focuses on Tesla Motors (TM), a young company specialised in manufacturing high performance premium electric vehicles and vehicle powertrain engineering which was founded in 2003 in Silicon Valley. With TM's first launch of its Model S in 2012, it introduced the self-described "world's first premium electric sedan" (Tesla Motors, 2015) which brought TM on its successful way into the EV market. The analysis of TM's external marketing environment illustrates that tax incentives promote the use of EVs and thus demand for TM's products. Moreover, the economic factors such as fuel prices, raw material prices and volatility in exchange rates of USD against EUR, have a significant impact on sales and profitability. Increasing awareness of climate change and sustainable environment boosts customers' demand and makes the EV market more attractive for TM however range anxiety still hinders further demand. Advancements and R&D in technology are important to improve the charging network which may reduce range anxiety. Safety regulations determine TM's whole manufacturing processes and intellectual property secures successful factors of TM. Tesla's 'Gigafactory' is a major opportunity to reduce production costs and increase capacity of battery packs, making TM more competitive. However, threats such as increasing material costs and increased competition in the EV market exert more pressure on TM's competitiveness. The analysis of TM's internal market environment shows that TM's strength is relying on its powertrain engineering and innovative product development, exclusive product design, unique customer service and brand reputation, which are TM's core competencies and thus difficult for competitors to imitate. TM's human resources, in-house capa

Tesla, Inc. and the world's transition to electric vehicles. Risks, strenghts, opportunities and strategic reccommendations
Tesla, Inc. and the world's transition to electric vehicles. Risks, strenghts, opportunities and strategic reccommendations

Author: Sebastian Neumann

Publisher: GRIN Verlag

Published: 2020-08-27

Total Pages: 41

ISBN-13: 3346234746

DOWNLOAD EBOOK

Academic Paper from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 2,2, Technical University of Applied Sciences Mittelhessen, language: English, abstract: This compulsory paper covers the most relevant aspects of strategies and strategizing at Tesla, Inc., with a focus on supply chain management, manufacturing services and technology. It supports to identify industrial drivers and leverage strategic opportunities effectively. The reader will learn how to formulate, synchronize, manage and control corporate strategy with regards to business models, goal orientation, environmental fit and stakeholders’ requirements. The reader will learn how to apply state-of-the-art innovation frameworks and techniques. The electric vehicle market has captured worldwide consumer interest. This market segment was according to Kumar valued at $118.864.5million in 2017 and is expected to reach $567.299.8million by 2025, growing at a compound annual growth rate (CAGR) of 22.3%. Further claims that this rising interest rate is believed to be achieved because of an outperformance in regard to the conventional vehicle, since it provided higher fuel economy, low carbon emission and maintenance, convenience of charging at home, smoother drive and reduced sound from engine. This market segment is still in its growing phase, since it must convince people that it will work and is practical. Therefore, the market for all-electric vehicles is globally small, at roughly 1% of total sales, but Tesla has been doing its part to double it. In late December 2018 (Business Insider, 2018) stated that Tesla, Inc has created a micro-monopoly. Nowadays, according to DeBord,, one of the biggest challenges of Tesla is to maintain the electric vehicle (EV) market they have created.

Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla
Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla

Author: Anna Rüttger

Publisher: GRIN Verlag

Published: 2017-09-12

Total Pages: 31

ISBN-13: 3668522693

DOWNLOAD EBOOK

Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Essen, language: English, abstract: This paper will focus on the Tesla’s international marketing activities in order to find out why the company is considered to be different. Moreover, the objective of this assignment is to find out if and how Tesla is establishing confidence among its potential customers. In this work, the focus will be on Tesla’s vehicles as this is the company’s main product. Certainly, in some parts of this paper other products will also be mentioned to convey a comprehensive understanding of the company’s activities.

Tesla Motors. SWOT analysis and corporate strategy
Tesla Motors. SWOT analysis and corporate strategy

Author: Santiago Mas Mas

Publisher: GRIN Verlag

Published: 2018-08-27

Total Pages: 25

ISBN-13: 366878406X

DOWNLOAD EBOOK

Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, course: Master of Business Administration (MBA), language: English, abstract: In an era in which disruption is one of the most used words in business, Tesla Motors has been attracting media attention during the last few years, especially in North America and Europe, due to is innovative offering and the fresh air it has brought into the car manufacturing industry. This is the reason why we have decided to choose this company for our reflections on corporate strategy in the MBA. Our methodology in this assignment will be to critically analyze Tesla’s current market approach as part of its global corporate strategy to be able to latter see how harmonized they both are and how likely they are to finally succeed given the current market conditions and competition. For this task we will firstly determine Tesla’s potential market and then we will use one of marketing’s most known tools, the SWOT analysis, divided up into an internal and external analysis of its strategic advantages and disadvantages, to get a clear picture of the company’s competing position. We will also comment Tesla’s pricing strategy using some of the pricing concepts reviewed during the MBA course syllabus. Lastly, we will adopt the role of a business analyst to make some forecasts on the company future development and recommendations based on the outcomes of our analysis.