Teoría, didáctica y práctica de la traducción
Teoría, didáctica y práctica de la traducción

Author: Isabel Pascua Febles

Publisher: Netbiblo

Published: 2003

Total Pages: 160

ISBN-13: 9788497450348

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Este libro, fruto de un Proyecto de Investigación, es el resultado del trabajo de un grupo de profesores de Traducción de la Universidad de Las Palmas de Gran Canaria. Al desear encontrar el equilibrio entre docencia e investigación, el grupo se plantea una serie de preguntas y retos que los ayudan a reflexionar sobre qué hacen y cómo pueden mejorar, para llevar a cabo una pedagogía activa basada en la traducción práctica y el entendimiento empírico. En el primer capítulo se analiza la enseñanza de la traducción, señalando algunas deficiencias y la necesidad de nuevos objetivos y modelos en la formación de traductores. El segundo capítulo se centra en las teorías contemporáneas traductológicas, pues tal y como se recoge en cualquier principio pedagógico, práctica y teoría deben estar integradas. En el tercer capítulo se propone un modelo didáctico que el grupo aplica en el proceso de producción de textos. La segunda parte del libro se centra en la práctica de la traducción y se ofrecen una serie de textos generales y semi-especializados en versión original en inglés y una de las posibles variantes de la traducción al español. La intención del libro es servir de guía de estudio a los alumnos de los primeros años de traducción, sin olvidar a los autodidactas que deseen adentrarse en este campo. Si se logra despertar el interés de los lectores y que acudan luego a obras más especializadas, se habrá cumplido el propósito inicial.

European Parliaments Under Scrutiny
European Parliaments Under Scrutiny

Author: Cornelia Ilie

Publisher: John Benjamins Publishing

Published: 2010

Total Pages: 387

ISBN-13: 9027206295

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In the European tradition, parliaments are central political institutions that play a crucial role in the development of democratic societies. No other institution regularly offers a public arena for open deliberation and dissent, for discussing opposite points of view and for reaching compromise solutions between political adversaries. However, in spite of the growing visibility of modern parliaments, the study of parliamentary language use, interaction practices and discourse strategies has long been under-researched. Based on extensive parliamentary data, this book integrates a rich variety of innovative analytical approaches that explore the far-reaching impacts of parliamentary practices and linguistic strategies on current political action and interaction. Individual chapters problematise and re-evaluate the discourse-shaped identities and roles of Members of Parliament, the structure and functions of parliamentary discourse genres, interpersonal behaviour and intertextual meaning co-construction in post-Communist parliaments. They offer broad cross-cultural perspectives on parliamentary discursive psychology and argumentation. The book provides essential reading for scholars and students of language and linguistics, rhetoric, political and social sciences, as well as for anyone interested in language and politics.

Dictators in Cartoons
Dictators in Cartoons

Author: Tony Husband

Publisher: Arcturus Publishing

Published: 2016-05-25

Total Pages: 271

ISBN-13: 1784281840

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What is it that makes dictators fear cartoonists? The answer is that they can't stand to be ridiculed. Cartoonists may not be able to topple tyrants or change the course of history, but they can lessen the climate of fear and bring courage to the victims of state bullying with their subversive drawings. In this book, you'll find dictators and wielders of power transformed into midgets, hotel porters, moustachioed horses, even a humble pear. Figures include: • Hitler • Stalin • Mussolini • Franco • Mao Zedong • Robert Mugabe Written by renowned cartoonist and commentator Tony Husband, this shrewd and funny pictorial history traces the fightback led by artists against tyranny and its figureheads.

Praying to Portraits
Praying to Portraits

Author: Adam Jasienski

Publisher: Penn State Press

Published: 2023-09-14

Total Pages: 233

ISBN-13: 027109463X

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In Praying to Portraits, art historian Adam Jasienski examines the history, meaning, and cultural significance of a crucial image type in the early modern Hispanic world: the sacred portrait. Across early modern Spain and Latin America, people prayed to portraits. They prayed to “true” effigies of saints, to simple portraits that were repainted as devotional objects, and even to images of living sitters depicted as holy figures. Jasienski places these difficult-to-classify image types within their historical context. He shows that rather than being harbingers of secular modernity and autonomous selfhood, portraits were privileged sites for mediating an individual’s relationship to the divine. Using Inquisition records, hagiographies, art-theoretical treatises, poems, and plays, Jasienski convincingly demonstrates that portraiture was at the very center of broader debates about the status of images in Spain and its colonies. Highly original and persuasive, Praying to Portraits profoundly revises our understanding of early modern portraiture. It will intrigue art historians across geographical boundaries, and it will also find an audience among scholars of architecture, history, and religion in the early modern Hispanic world.

Publicidad y hegemonía
Publicidad y hegemonía

Author: Eliseo Colón Zayas

Publisher: Editorial Norma

Published: 2001

Total Pages: 148

ISBN-13: 9789580464808

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Publicidad y estética : de la poesía, de la pintura, de la psicología - Hacia una semiótica de las pasiones o poética de los efectos - Efecto, narrativa, producto / - Publicidad y modernidad / - Canon publicitario : agosto de 1914 : la apología necesaria - Publicidad y hegemonía - Un nuevo tiempo, un nuevo espacio - Desacralización modernista - Racionalismo y tiempos modernos.

Publicidad 360º
Publicidad 360º

Author: Alejandro Álvarez Nobell

Publisher: Ediciones Universidad San Jorge

Published: 2014-03-14

Total Pages: 351

ISBN-13: 8494119818

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Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Public Relations and Communication Management in Europe
Public Relations and Communication Management in Europe

Author: Betteke van Ruler

Publisher: Walter de Gruyter

Published: 2008-08-22

Total Pages: 517

ISBN-13: 3110197197

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The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.