Television Advertising and Elementary School Children
Author: Linda Dysart Goff
Publisher:
Published: 1975
Total Pages: 456
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: Linda Dysart Goff
Publisher:
Published: 1975
Total Pages: 456
ISBN-13:
DOWNLOAD EBOOKAuthor: Linda Dysart Goff
Publisher:
Published: 1978
Total Pages: 456
ISBN-13:
DOWNLOAD EBOOKAuthor: Kristin Groth
Publisher:
Published: 1987
Total Pages: 32
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1977
Total Pages: 244
ISBN-13:
DOWNLOAD EBOOKAuthor: Richard Adler
Publisher: Washington : National Science Foundation
Published: 1977
Total Pages: 244
ISBN-13:
DOWNLOAD EBOOKAuthor: Barrie Gunter
Publisher: Routledge
Published: 2004-09-22
Total Pages: 346
ISBN-13: 1135626308
DOWNLOAD EBOOKConcern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Author: United States. Federal Trade Commission
Publisher:
Published: 1978
Total Pages: 404
ISBN-13:
DOWNLOAD EBOOKAuthor: Marilynn Clark Howland
Publisher:
Published: 1963
Total Pages: 394
ISBN-13:
DOWNLOAD EBOOKAuthor: M. Carole Macklin
Publisher: SAGE Publications
Published: 1999-07-16
Total Pages: 337
ISBN-13: 1452262179
DOWNLOAD EBOOKChildren represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.
Author: Neeru Kapoor
Publisher: Mittal Publications
Published: 2003
Total Pages: 246
ISBN-13: 9788170999010
DOWNLOAD EBOOKThis Book Provides Comprehensive Data And A Rationale To Arrive At A More Definitive Verdict About The Influence Of Tv Advertising On Children`S Buying Response Within The Context Of Parent-Child Interaction.