Set in the colorful world of the 1930s and peopled with writers H.P. Lovecraft, L. Ron Hubbard, Lester Dent, and Walter Gibson, this swashbuckling literary thriller propels the characters into a genuine pulp adventure in which they try to thwart a madman intent on creating a new global empire.
Leading students step by step through the writing process, from pre-writing to the final draft, this text is based upon the theory that people learn best by doing the whole thing to be learned and doing it often, surrounded by examples and in a context that offers immediate personal rewards. It focuses on personal motivation, interaction with other writers, and revision, and includes 47 student papers which serve as models for skills such as abstracting, revising and peer editing.
With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.
Become immersed in the most innovative and vital in recent Canadian and international experimental film and video. Using the exhibition history of the Toronto screening group Pleasure Dome as a starting point to survey the work of independent film and videomakers during the 1990s, Lux delves into the work of these experimental artists with unprecedented depth and insight. The result is an anthology that provides an extensive overview of the period and also zooms in on the specific themes, oeuvres, styles and individual works that characterize the decade.
It is undeniable that there is a rising tide of Islamaphobia sweeping across the United States and Europe. With The Islamophobia Industry, Nathan Lean takes us through the disturbing worlds of conservative bloggers, right wing talk show hosts, evangelical religious leaders, and politicians--all united in a quest to revive post-9/11 xenophobia and convince their compatriots that Islam is the enemy. Lean uncovers modern scare tactics, reveals each groups' true motives, and exposes the ideologies that drive their propaganda machine. Situating Islamaphobia within a long history of national and international fears, The Islamophobia Industry challenges the illogical narrative of hate that dominated discussions about Muslims and Islam for too long. With this new, updated edition, Lean includes material on the 2016 election and the rhetoric of fear that contributed to Trump's win, the effects of Brexit and Europe's refugee crisis, and the bleak realities about how the new government shaping the United States will increase racism and hate crime, as we are already beginning to see. He discusses the Islamaphobia industry's most extreme figures: Breitbart writers, Bill Maher, Steve Bannon, Newt Gingrich, and more. Sharp, intelligent, and shocking, this updated edition offers a timely and in-depth look into the creation and continuation of Islamophobia in the United States and United Kingdom.
This popular and critically acclaimed text, using movies to help learn about mental illness, has been fully updated with DSM-5 and ICD-10 diagnoses, dozens of evocative and informative frame grabs, a full film index, "Authors' Picks," sample syllabus, more international films and shorts... Films can be a powerful aid to learning about mental illness and psychopathology - for students of psychology, psychiatry, social work, medicine, nursing, counseling, literature or media studies, and for anyone interested in mental health. Movies and Mental Illness, written by experienced clinicians and teachers who are themselves movie aficionados, has established a great reputation as a uniquely enjoyable and highly memorable text for learning about psychopathology. The new edition has been fully updated to include DSM-5 and ICD-10 diagnoses. The core clinical chapters each use a fabricated case history and Mini-Mental State Examination along with synopses and discussions about specific movies to explain, teach, and encourage discussion about all the most important mental health disorders. Each chapter also includes: Critical Thinking Questions; "Authors' Picks" (Top 10 Films); What To Read if You Only Have Time to Read One Book or Article; and Topics for Group Discussions. Other features of the new, expanded edition include: * Full index of films * Sample course syllabus * Ratings of around 1,500 films * Fascinating appendices, such as "Top 50 Heroes and Villains," psychotherapists in movies, misconceptions about mental illness in movies, and recommended websites, plus listings of the PRISM Awards for Feature Films and the SAMHSA Voice Awards.
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
"Juicy Ghosts" is a fast-paced adventure novel, with startling science, engaging dialog-and a happy ending. The novel treats near-future versions of telepathy and immortality. It's also a redemptive political tale, reacting to the chaos of the 2020 US presidential election. The tone is hip, bright, and darkly comic, with generous helpings of Rucker's SF surrealism. Romances interweave the tale.