Business
Business

Author: Ricky W. Griffin

Publisher: Pearson Educación

Published: 2004

Total Pages: 722

ISBN-13: 9789702605973

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For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e

Author:

Publisher: Editorial Elearning, S.L.

Published:

Total Pages: 304

ISBN-13:

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Marketing
Marketing

Author: Gary Armstrong

Publisher: Pearson Educación

Published: 2003

Total Pages: 686

ISBN-13: 9789702604006

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Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

MACHINE LEARNING. TÉCNICAS DE APRENDIZAJE SUPERVISADO A TRAVÉS DE R
MACHINE LEARNING. TÉCNICAS DE APRENDIZAJE SUPERVISADO A TRAVÉS DE R

Author: Cesar Perez Lopez

Publisher: CESAR PEREZ

Published:

Total Pages: 205

ISBN-13: 1716967090

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En este libro se desarrollarán técnicas de aprendizaje supervisado relativas a regresión. Más concretamente, se profundizará en los modelos lineales de regresión múltiple con toda su problemática de identificación, estimación y diagnosis. Se hace especial hincapié en el tratamiento de la multicolinealidad a través de la Ridge Regression (regresión en cadena) y el método PLS de los mínimos cuadrados parciales. Se dedica una parcela importante del contenido a los modelos de variable dependiente limitada y recuento, con especial mención a los modelos Logit y Probit. Por último se tratan también los modelos predictivos del análisis de la varianza y la covarianza.

Advances in Tourism Destination Marketing
Advances in Tourism Destination Marketing

Author: Metin Kozak

Publisher: Routledge

Published: 2009-09-10

Total Pages: 280

ISBN-13: 1135218919

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This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.

Tecnicas Modernas de Gravacao de Audio
Tecnicas Modernas de Gravacao de Audio

Author: David Miles Huber

Publisher: Taylor & Francis

Published: 2011-08-11

Total Pages: 660

ISBN-13: 853524686X

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We have entered an exciting age in audio production. Conventional limitations in recording have subsided or vanished entirely, making it possible to create and record your own music in ways that few ever dreamed possible. This expanded, up-to-date edition of Modern Recording Techniques can help guide you through the process of creating, understanding and mastering the professional and project studio. The tips, tricks, and tools in this best-selling book will enable you to record music in new and innovative ways that'll help you express your talents to their fullest potential. This definitive guide to audio covers the latest audio technologies, and includes expanded and enhanced sections on the Digital Audio Workstation (DAW), plug-ins, looping, groove tools, studio techniques, surround sound, mastering and more. Accompanied by an interactive companion website (www.modrec.com) featuring a searchable audio glossary, this dynamite book/website combination leaves no recording question unanswered, while offering you the chance to share ideas, get tips, and seek out advice when and where you need it. With Modern Recording Techniques, 7th ed., you can: * Explore the tools for getting better results in both the professional and project recording studio * Gain in-depth insights into digital audio technology, the digital audio workstation (DAW), surround sound production, electronic music and MIDI, synchronization, analog and digital console technology, mixing, console automation and more * Master the basics of dynamics, noise reduction, and other forms of signal processing in both the analog and the digital domains * Learn practical microphone placement techniques, monitoring fundamentals, CD mastering and important tips on getting your music to market * Check out new developments in new media, desktop audio and music technologies for the Web

El trabajo de fin de grado y de máster
El trabajo de fin de grado y de máster

Author: Cunha, Irida da

Publisher: Editorial UOC

Published: 2016-11-28

Total Pages: 185

ISBN-13: 849116376X

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El presente volumen se propone enseñar al estudiante las reglasnecesarias para redactar un proyecto de investigación y lo hacede manera clara, didáctica y simple, pero al mismo tiempo estrictay rigurosa. Su autora es una persona idónea para acompañar alestudiante por esta senda de aprendizaje, y no solo porque ellatambién ha adquirido esta destreza y la ha puesto en práctica ennumerosos casos, sino porque su capacidad de reflexión sobre supropia habilidad, junto con su competencia didáctica, ha dado pie aeste libro tan útil y necesario. M. Teresa Cabré Este libro nos proporciona una guía para la redacción de proyectos deinvestigación que puede ser de gran ayuda tanto para la realizaciónde trabajos finales de grado o máster, como para estudiantes dedoctorado que inician su trabajo de investigación. Se trata de unaobra muy bien organizada que puede constituir un excelente materialdocente para las asignaturas relacionadas con los trabajos finales, asícomo una obra de consulta de gran utilidad para investigadores dediferentes áreas de conocimiento. Antoni OliverDirector de la colección “Lingüística y traducción”

Customer analytics
Customer analytics

Author: Núria Braulio Gil

Publisher: Editorial UOC

Published: 2015-01-01

Total Pages: 66

ISBN-13: 8490649111

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Las organizaciones han usado estrategias, como la inteligencia de negocio, para tomar mejores decisiones a partir de los datos. Actualmente, en la era de los datos, nuestros clientes son más inteligentes, están más informados y ya no son tan leales con nuestra marca. Esperan experiencias inolvidables y profundamente personalizadas en cada una de las interacciones con nuestra organización. Como resultado, las organizaciones están obligadas a transformar sus estrategias para conocer mejor las necesidades y preferencias de sus clientes, basándose en una enorme cantidad de datos.

Questioning Empowerment
Questioning Empowerment

Author: Jo Rowlands

Publisher: Oxfam

Published: 1997-01-01

Total Pages: 196

ISBN-13: 9780855983628

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Focusing on the term empowerment this book examines the various meanings given to the concept of empowerment and the many ways power can be expressed - in personal relationships and in wider social interactions.