Guía que pretende ayudar al farmacéutico en su día a día, ofreciéndole herramientas prácticas para llevar mejor su farmacia, para llevar mejor su pequeña empresa. Libro orientado a la gestión empresarial de la farmacia y de lectura obligada para aquellos profesionales que desean mejorar la oficina de la farmacia, ya que en él encontrarán las claves para conocer al nuevo cliente, cómo comunicarse con él, cómo motivar al equipo, cómo construir la marca, cómo disponer los productos y cómo hacer gestión por categorías. * Libro repleto de consejos muy prácticos y fáciles de llevar a cabo. * Muestra el camino para que la farmacia evolucione hacia un mayor papel sanitario. * Libro con lenguaje sencillo * Libro a color
In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the sensessight, sound, smell, taste, and touchbrands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in todays sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.
In the complex landscape of binge eating disorders, a pervasive and intricate challenge unfolds. Binge eating, characterized by Binge eating disorders, is a difficult challenge that requires a nuanced understanding of the underlying neuroscientific mechanisms for effective prevention and intervention strategies. There is a pressing need to bridge the gap between cutting-edge neuroscientific research and the evolving therapeutic landscape. To address this, our groundbreaking book is tailored for academic scholars in the neuroscientific community. We offer a transformative journey into the heart of binge eating disorders, unraveling the mysteries that govern neural circuits, genetic factors, hormonal imbalances, and more. Neuroscientific Insights and Therapeutic Approaches to Eating Disorders is a beacon for researchers, clinicians, and mental health professionals seeking to deepen their comprehension of eating disorders. It addresses the present-day challenges posed by binge eating and presents a roadmap for future research and clinical applications. This comprehensive resource synthesizes the latest findings in neuroscience with innovative therapeutic approaches, ultimately paving the way for improved outcomes. Episodes of excessive food consumption and loss of control demand a nuanced understanding of the underlying neuroscientific mechanisms for effective prevention and intervention strategies. Our present reality is marked by a pressing need to bridge the gap between cutting-edge neuroscientific research and the evolving therapeutic landscape. The intricate relationship between the brain and eating disorders calls for a comprehensive resource that not only dissects the neurobiological foundations but also illuminates the path toward innovative therapeutic approaches.
The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.
In the years since it first published, Neuroeconomics: Decision Making and the Brain has become the standard reference and textbook in the burgeoning field of neuroeconomics. The second edition, a nearly complete revision of this landmark book, will set a new standard. This new edition features five sections designed to serve as both classroom-friendly introductions to each of the major subareas in neuroeconomics, and as advanced synopses of all that has been accomplished in the last two decades in this rapidly expanding academic discipline. The first of these sections provides useful introductions to the disciplines of microeconomics, the psychology of judgment and decision, computational neuroscience, and anthropology for scholars and students seeking interdisciplinary breadth. The second section provides an overview of how human and animal preferences are represented in the mammalian nervous systems. Chapters on risk, time preferences, social preferences, emotion, pharmacology, and common neural currencies—each written by leading experts—lay out the foundations of neuroeconomic thought. The third section contains both overview and in-depth chapters on the fundamentals of reinforcement learning, value learning, and value representation. The fourth section, "The Neural Mechanisms for Choice, integrates what is known about the decision-making architecture into state-of-the-art models of how we make choices. The final section embeds these mechanisms in a larger social context, showing how these mechanisms function during social decision-making in both humans and animals. The book provides a historically rich exposition in each of its chapters and emphasizes both the accomplishments and the controversies in the field. A clear explanatory style and a single expository voice characterize all chapters, making core issues in economics, psychology, and neuroscience accessible to scholars from all disciplines. The volume is essential reading for anyone interested in neuroeconomics in particular or decision making in general. - Editors and contributing authors are among the acknowledged experts and founders in the field, making this the authoritative reference for neuroeconomics - Suitable as an advanced undergraduate or graduate textbook as well as a thorough reference for active researchers - Introductory chapters on economics, psychology, neuroscience, and anthropology provide students and scholars from any discipline with the keys to understanding this interdisciplinary field - Detailed chapters on subjects that include reinforcement learning, risk, inter-temporal choice, drift-diffusion models, game theory, and prospect theory make this an invaluable reference - Published in association with the Society for Neuroeconomics—www.neuroeconomics.org - Full-color presentation throughout with numerous carefully selected illustrations to highlight key concepts
Si los clientes ya no compran o ya no entran en su local, ¿Qué puede hacer para que compren? ¿Cómo incitarlos al consumo? ¿Cómo conseguir qué vuelvan? ¿Como ajustar y controlar mis gastos en épocas de crisis? ¿Qué acciones de marketing puedo hacer sin gastar mucho dinero y que sean eficaces? ¿Cómo se debería hacer una carta? ¿Que aspectos de la decoración de mi local influyen en el consumo? Estas y muchas otras preguntas tendrán respuesta en este libro.
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
In a world characterized by constant changes, organizations grapple with the complex task of understanding and enhancing human behavior within their ranks. The burgeoning interest in cognitive behavioral neuroscience (CBN) for unraveling the intricacies of organizational dynamics has paved the way for a groundbreaking shift. However, the application of CBN in Human Resource Development and Management (HRDM) remains in its infancy, creating a void between scientific inquiry and practical implementation. As organizations yearn for evidence-based strategies to enhance talent identification, team selection, training, and overall performance, a critical need emerges for a comprehensive guide that bridges this gap. Cognitive Behavioral Neuroscience in Organizational Settings is a groundbreaking book that illuminates the unexplored territory of CBN in HRDM. Positioned as a catalyst for change, this comprehensive guide serves as the linchpin connecting theoretical foundations with real-world applications. Seamlessly navigating through the basics of neuroscience, the anatomy and functions of the brain, and the role of neuroscience in organizational behavior, establishes the groundwork for a new academic discipline. By delving into higher cognitive processes, artificial intelligence integration, neuroscience methods, and CBN-based interventions, the book offers a roadmap to revolutionize how organizations understand, manage, and enhance their human capital.
A todos nos gusta creer que pensamos, nos comportamos y consumimos racionalmente, pero esto es una gran falacia, ya que muchos de nuestros procesos de pensamiento y toma de decisiones están impulsados por un pensamiento decididamente irracional. En realidad, no somos seres racionales que sienten, sino que somos seres emocionales que piensan. Por ello, las mejores técnicas publicitarias son aquellas que apelan a la parte emocional del cerebro en lugar de dirigirse a la parte racional. Comprender las raíces más básicas de las emociones humanas es vital para predecir el comportamiento de compra de un consumidor. El ser humano es un ser emocional, por lo que nuestro cerebro nos hace cometer errores muchas más veces de lo que creemos. Los prejuicios y los sesgos cognitivos son buena prueba de ello. El neuromarketing nos ayuda a encontrar esos “errores” en el pensamiento racional del cliente. El 95% de las decisiones de compra son tomadas por nuestro cerebro inconsciente. La ciencia del neuromarketing nos permite extraer numerosas conclusiones sobre el comportamiento de los consumidores. Esta tecnología tiene muy en cuenta los sesgos cognitivos de las personas que se producen a la hora de tomar una decisión de compra. Un sesgo cognitivo es una limitación en el pensamiento objetivo causada por la tendencia del cerebro humano a percibir información a través del filtro de las experiencias y preferencias personales. Esta distorsión o “trampa mental” tiende a ocurrir porque nuestro cerebro tiene una velocidad limitada en el procesamiento de la información. Los más recientes descubrimientos que han realizado los especialistas en neuromarketing sobre el cerebro humano nos permiten comprender mucho mejor cómo funciona la mente. En este libro vas a aprender algunas de las tecnologías de neuromarketing más efectivas y conocerás su aplicación práctica para aumentar tus ventas y tu cartera de clientes.
