Product Innovation and Technology Strategy
Product Innovation and Technology Strategy

Author: Robert G. Cooper

Publisher: Stage-Gate International

Published: 2009

Total Pages: 272

ISBN-13: 1439252246

DOWNLOAD EBOOK

Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Author: Dadwal, Sumesh Singh

Publisher: IGI Global

Published: 2019-11-15

Total Pages: 532

ISBN-13: 1799801330

DOWNLOAD EBOOK

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Orthopaedic Technology Innovation
Orthopaedic Technology Innovation

Author: Adam E. M. Eltorai

Publisher: LWW

Published: 2019-09

Total Pages: 0

ISBN-13: 9781496384362

DOWNLOAD EBOOK

"Orthopaedic surgery remains one of the most consistently innovative areas in medicine and surgery, with a higher percentage of close relationships between surgeons and equipment companies than in other areas of surgery in which I've worked. It is vital and lucrative area. In 2015, the total value of U.S. industry shipments for the products covered by the North American Industry Classification System (NAICS) categories was worth $43 billion and, in recent years, has experienced approximately 1.5 percent annual growth. Written for clinicians, researchers, students, and entrepreneurs, this concise yet comprehensive review presents a clear process to identify, invent, and implement new technology solutions that aid in effective and safe practice in orthopedic surgery. Includes practical advice on how to scope and scale markets, develop ideas within institutions, create business plans, and identify business partners. Written by a team of medical, engineering, and business experts, including executives from the equipment industry.Reflects the medical device industry increased globalization and focus on value-conscious healthcare.Features stories of technological developments that have shaped modern orthopaedic surgery practice. Reviews and evaluates emerging technologies, including reasons for success, reasons for failure, and lessons that can be applied to new solutions"--

Innovation and Its Enemies
Innovation and Its Enemies

Author: Calestous Juma

Publisher: Oxford University Press

Published: 2016

Total Pages: 433

ISBN-13: 0190467037

DOWNLOAD EBOOK

New technologies may be heralded as life-changing innovations or feared as risks to moral values, human health, and environmental safety. Anxieties surrounding technology are often heightened by perceptions that their benefits will accrue to small sections of society while the risks are more widely distributed. Innovation and Its Enemies identifies the tension between the need for innovation and the pressure to maintain continuity, social order and stability as one of today's biggest policy challenges. It looks at a number of historical examples, including coffee, electricity, margarine, farm mechanization, recorded music, transgenic crops and transgenic animals, to show how new technologies emerge, take root and create new institutional ecologies that favor their dominance in the marketplace.

The Little Black Book of Innovation
The Little Black Book of Innovation

Author: Scott D. Anthony

Publisher: Harvard Business Press

Published: 2012

Total Pages: 298

ISBN-13: 1422171728

DOWNLOAD EBOOK

Innovation may be the hottest discipline around today, in business circles and beyond. And for good reason. Innovation transforms companies and markets. It is the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In this book the author draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. He presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation's key steps: (1) Finding insight, (2) Generating ideas, (3) Building businesses, and (4) Strengthening innovation prowess in workforces and organizations. Using several illustrative case studies and vignettes from a range of companies around the globe, this playbook teaches people how to turn themselves or their companies into true innovation powerhouses.

Mind, Brain and Technology
Mind, Brain and Technology

Author: Thomas D. Parsons

Publisher: Springer

Published: 2018-12-19

Total Pages: 231

ISBN-13: 3030026310

DOWNLOAD EBOOK

As technology becomes increasingly integrated into our society, cultural expectations and needs are changing. Social understanding, family roles, organizational skills, and daily activities are all adapting to the demands of ever-present technology, causing changes in human brain, emotions, and behaviors. An understanding of the impact of technology upon our lives is essential if we are to adequately educate children for the future and plan for meaningful learning environments for them. Mind, Brain and Technology provides an overview of these changes from a wide variety of perspectives. Designed as a textbook for students in the fields and interdisciplinary areas of psychology, neuroscience, technology, computer science, and education, the book offers insights for researchers, professionals, educators, and anyone interested in learning more about the integration of mind, brain and technology in their lives. The book skilfully guides readers to explore alternatives, generate new ideas, and develop constructive plans both for their own lives and for future educational needs.

Strategic Management of Technological Innovation
Strategic Management of Technological Innovation

Author: Melissa A. Schilling

Publisher: Irwin/McGraw-Hill

Published: 2010

Total Pages: 318

ISBN-13: 9780071289573

DOWNLOAD EBOOK

This edition offers: 1. Five new chapter opening cases: Blue-Ray vs. HD-DVD: a standards battle in high definition video; From PDA's to smartphones: the evolution of an industry; Bug Labs and the Long Tail; Organizing for innovation at Google; and Skull Candy: developing extreme headphones. 2. More balance between industrial products versus consumer products. More industrial product examples (such as electronic components, medical components, aerospace, and business software) and service examples (such as search and advertising services, news services, hotels, outsourced industrial design) have been included throughout the book. 3. More extensive coverage of collaborative networks in Chapters 2 and 8, including graphs of the global technology collaboration network; richer explanations and examples for the network externality graphs in Chapter 4; and more in-depth coverage of modularity in both products and organizational forms in Chapter 10. Chapter 11 has also been expanded to include Failure Modes and Effects Analysis (FMEA) to ensure that students are familiar with the most widely used new product development tools. (Back of Book)

Strategic Management of Technology and Innovation
Strategic Management of Technology and Innovation

Author: Robert A. Burgelman

Publisher: McGraw-Hill/Irwin

Published: 2004

Total Pages: 1238

ISBN-13:

DOWNLOAD EBOOK

The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40% of the cases are entirely new to this edition. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.

Innovation Tournaments
Innovation Tournaments

Author: Christian Terwiesch

Publisher: Harvard Business Press

Published: 2009-06-09

Total Pages: 253

ISBN-13: 1422133389

DOWNLOAD EBOOK

Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a structured and process-driven approach this book demonstrates how to systematically identify exceptional opportunities for innovation. An innovation tournament, just like its counterpart in sports, starts with a large number of candidates, with opportunities as the players. These opportunities are pitted against each other until only the exceptional survive. This book provides a principled approach for the effective management of innovation tournaments - identifying a wealth of promising opportunities and then evaluating and filtering them intelligently for greatest profitability. With a set of practical tools for creating and identifying new opportunities, it guides the reader in evaluating and screening opportunities. The book demonstrates how to construct an innovation portfolio and how to align the innovation process with an organization's competitive strategy. Innovation Tournaments employs quirky, fresh examples ranging from movies to medical devices. The authors' tool kit is built on their extensive research, their entrepreneurial backgrounds, and their teaching and consulting work with many highly innovative organizations.

Tourism Innovation
Tourism Innovation

Author: Vanessa Ratten

Publisher: Routledge

Published: 2019-06-26

Total Pages: 187

ISBN-13: 0429663285

DOWNLOAD EBOOK

Tourism can take many different forms and types but increasingly it is viewed as one of the most innovative industries. This book showcases the innovations in tourism through a creativity, sustainability and technology perspective. Tourism Innovation: Technology, Sustainability and Creativity addresses the growing use and importance of tourism innovation in society. Readers of this book will gain a global perspective on how the tourism industry is changing and taking advantage of emerging technologies, which will help them to foresee potential changes in the industry and plan for the future. Tourism innovation is defi ned as innovating in a cost-effi cient manner by taking into account the available resources. Most of the focus on tourism innovation has been on developing countries but it is also used by companies in other locations. This book explores the way in which tourism innovation differs from other types of innovation and offers a creative solution to issues about sustainability and the circular economy. In this vein, it includes chapters addressing issues related to the following but not limited subjects: co-creation in innovation, social issues in innovation, leadership and innovation, forms of innovation, government innovation and innovation research. This book is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.