Mastering Technical Sales: The Sales Engineer’s Handbook, Third Edition

Mastering Technical Sales: The Sales Engineer’s Handbook, Third Edition

Author: John Care

Publisher: Artech House

Published: 2014-07-01

Total Pages: 407

ISBN-13: 1608077446

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Every high-tech sales team today has technical pros on board to “explain how things work,” and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background—all spelled out step-by-step by a pair of technical sales experts with decades of eye-popping, industry-giant success under their belt.


Generating Service Sales Tech Manual - Technician Reference Guide

Generating Service Sales Tech Manual - Technician Reference Guide

Author: Aspire

Publisher: Delmar Pub

Published: 1997-01-01

Total Pages:

ISBN-13: 9781401807351

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In todayÂ's highly competitive auto repair industry, customer satisfaction is the key to repeat business. That is why itÂ's so important that your training dollars extend beyond the service bay to reach the service counter. After all, satisfying todayÂ's demanding customers requires more than just a crew of competent technicians-it takes skilled service advisors as well! Now you can provide the training your service advisors need with AspireÂ's General Service Sales (GSS) course. In these programs, service advisors will learn how to interact more effectively with both customers and technicians. In addition, theyÂ'll discover techniques that will make them more proficient at telephone communication, writing work orders, and selling service. Oftentimes a first impression becomes a lasting impression. ThatÂ's why the role of Service Advisor is so vital to the overall success of your repair facility. Make a wise business investment by ordering AspireÂ's GSS training programs, and watch your customer approval ratings and your profits start to increase!