Teaming a Product and a Global Market
Teaming a Product and a Global Market

Author: Graham Gibbs

Publisher: AIAA

Published: 1997

Total Pages: 274

ISBN-13: 9781563472251

DOWNLOAD EBOOK

This book outlines how the Canadian Marconi Company succeeded in a high-technology export market in competition with some of the largest companies and achieved a global leadership position without a domestic market. Central to this story is an aircraft navigation system that uses signals from eight government-owned stations around the world. The aviation community knows it as the Omega System. The Canadian Marconi Company developed its first aircraft Omega Navigation System while the government of the United States of America was setting up the ground stations. Part of this story is the Company's recognition that if it wanted to sell its own product, it had to help promote this new technique in navigation.

Introduction to Business
Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2024-09-16

Total Pages: 1455

ISBN-13:

DOWNLOAD EBOOK

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Continuous Discovery Habits
Continuous Discovery Habits

Author: Teresa Torres

Publisher: Product Talk LLC

Published: 2021-05-19

Total Pages: 201

ISBN-13: 1736633317

DOWNLOAD EBOOK

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love-that also deliver business results-this book is for you.

Ten Rules for Strategic Innovators
Ten Rules for Strategic Innovators

Author: Vijay Govindarajan

Publisher: Harvard Business Press

Published: 2005-12-01

Total Pages: 264

ISBN-13: 1422148084

DOWNLOAD EBOOK

Even world-class companies, with powerful and proven business models, eventually discover limits to growth. That's what makes emerging high-growth industries so attractive. Although they lack a proven formula for making a profit, these industries represent huge opportunities for the companies that are fast enough and smart enough. But constructing tomorrow's businesses while simultaneously sustaining excellence in today's, demands a delicate balance. It is a quest fraught with contradiction and paradox. Until now, there has been little practical guidance. Based on an in-depth, multiyear research study of innovative initiatives at ten large corporations, Vijay Govindarajan and Chris Trimble identify three central challenges: forgetting yesterday's successful processes and practices; borrowing selected resources from the core business; and learning how the new business can succeed. The authors make recommendations regarding staffing, leadership roles, reporting relationships, process design, planning, performance assessment, incentives, cultural norms, and much more. Breakthrough growth opportunities can make or break companies and careers. Ten Rules for Strategic Innovators is every leader's guide to execution in unexplored territory.

The Product-Led Organization
The Product-Led Organization

Author: Todd Olson

Publisher: John Wiley & Sons

Published: 2020-09-23

Total Pages: 272

ISBN-13: 1119660874

DOWNLOAD EBOOK

A playbook on product-led strategy for software product teams There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world. This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences. A guide to setting goals for product success and measuring progress toward meeting them. A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo—a SaaS company and innovator in building software for digital product teams. The book reflects the author’s passion and dedication for sharing what it takes to build great products.

Business to Business Marketing Management
Business to Business Marketing Management

Author: Alan Zimmerman

Publisher: Routledge

Published: 2013-04-12

Total Pages: 528

ISBN-13: 1135079684

DOWNLOAD EBOOK

This textbook covers all the aspects of B2B marketing any marketer needs, be they student or professional. It's the only textbook to do so from a global standpoint, giving them the best possible perspective on a market that is often (and more frequently) conducted within a global environment. This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and sustainability.

Strategic Market Management
Strategic Market Management

Author: David A. Aaker

Publisher: John Wiley & Sons

Published: 2017-09-18

Total Pages: 406

ISBN-13: 1119392209

DOWNLOAD EBOOK

Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

Leading Global Innovation
Leading Global Innovation

Author: Karina R. Jensen

Publisher: Springer

Published: 2017-07-24

Total Pages: 192

ISBN-13: 3319535056

DOWNLOAD EBOOK

Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrates how leaders can facilitate multicultural collaboration in service of organizational performance. Cases and findings are shared from international studies of over 200 leaders and 45 multinational firms with headquarters based in Asia, Europe, and North America. Leading Global Innovation provides a practice perspective with specific models and solutions for facilitating multicultural team collaboration, from concept to market. This book offers crucial guidance for executives, managers, consultants, and educators who would like to understand how to lead and orchestrate innovation in a culturally diverse and networked business environment.

The International Handbook on Innovation
The International Handbook on Innovation

Author: Larisa V Shavinina

Publisher: Elsevier

Published: 2003-10-16

Total Pages: 1202

ISBN-13: 008044198X

DOWNLOAD EBOOK

The breadth of this work will allow the reader to acquire a comprehensive and panoramic picture of the nature of innovation within a single handbook.

The Power of Global Teams
The Power of Global Teams

Author: E. Marx

Publisher: Springer

Published: 2013-11-08

Total Pages: 123

ISBN-13: 1137008121

DOWNLOAD EBOOK

This highly practical book explains how executive teams in global companies can work together to successfully drive change, enable fast growth or restructure the business. It demonstrates a clear correlation between team development and business results and even deals with special issues for teams in the not-for-profit sector and emerging markets.