Taboo in Advertising

Taboo in Advertising

Author: Elsa Simões Lucas Freitas

Publisher: John Benjamins Publishing

Published: 2008-07-09

Total Pages: 242

ISBN-13: 9027290490

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Taboos are much more than just a synonym of ‘forbidden’. Proof of the concept’s complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.


Taboo in Advertising

Taboo in Advertising

Author: Elsa Simões Lucas Freitas

Publisher: John Benjamins Publishing

Published: 2008

Total Pages: 240

ISBN-13: 9027254230

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Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.


Taboo Comedy

Taboo Comedy

Author: Chiara Bucaria

Publisher: Springer

Published: 2016-11-26

Total Pages: 238

ISBN-13: 1137593385

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The essays in this collection explore taboo and controversial humour in traditional scripted (sitcoms and other comedy series, animated series) and non-scripted forms (stand-up comedy, factual and reality shows, and advertising) both on cable and network television. Whilst the focus is predominantly on the US and UK, the contributors also address more general and global issues and different contexts of reception, in an attempt to look at this kind of comedy from different perspectives. Over the last few decades, taboo comedy has become a staple of television programming, thus raising issues concerning its functions and appropriateness, and making it an extremely relevant subject for those interested in how both humour and television work.


The Oxford Handbook of Taboo Words and Language

The Oxford Handbook of Taboo Words and Language

Author: Keith Allan

Publisher:

Published: 2019

Total Pages: 465

ISBN-13: 0198808194

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This volume brings together experts from a wide range of disciplines to define and describe taboo words and language and to investigate the reasons and beliefs behind them. It examines topics such as impoliteness, swearing, censorship, taboo in deaf communities, translation of tabooed words, and the use of taboo in banter and comedy.


Taboo

Taboo

Author: Wilfred Reilly

Publisher: Regnery

Published: 2020-01-28

Total Pages: 256

ISBN-13: 162157928X

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You Can’t Say That! Do you have a right to be offended by the facts? Against all the evidence, the mainstream media insist that America has never been more racist and sexist. The police are waging a war on Black people. “White privilege” means minorities never get a fair shake. Although this narrative of oppression is demonstrably fictitious, it is taboo to question it, and those who do so risk being labeled racist or sexist themselves. America needs an honest conversation based on common sense and cold, hard facts. Honesty and respect for the facts are the specialty of Wilfred Reilly, the celebrated author of Hate Crime Hoax. In Taboo, he fearlessly examines ten forbidden truths that have been buried by political correctness. They include: -The Black rate of violent crime is roughly 2.5 times the white rate. When demographic variables are taken into account, there are no racial differences in the rate of police-involved shootings. -Interracial crime is remarkably rare, but 75 to 80 percent of it occurs against white people. -Minorities can be racist—take the Nation of Islam, which holds that white people are an inferior race created by a Black scientist. -Disparities between racial groups in IQ testing and SAT performance are the result of cultural variables, such as the presence of a father in the home, not racism. Reilly goes where most social scientists fear to tread, using objective statistics and common sense to tackle taboo topics. Taboo is an essential takedown of the lies you hear every day from ideological activists and lazy, biased media.


Do's and Taboos Around the World for Women in Business

Do's and Taboos Around the World for Women in Business

Author: Roger E. Axtell

Publisher: Wiley

Published: 1997-04-01

Total Pages: 276

ISBN-13: 9780471143642

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What Women Need to Know to Succeed in International Business From meeting protocol and sexual harassment to dining and gift giving, the rules for conducting business abroad can be dramatically different from those at home--and they can also vary from country to country. But with this indispensable resource, you'll have everything you need to successfully interact with your business counterparts, whether you're doing business in Caracas, Calcutta, or Copenhagen. Bestselling author Roger Axtell combines his 30 years of experience working abroad with the advice of three cross-cultural consultants to provide you with guidance and specific advice on: * Survival --Knowing the culture, protocol, safety, and staying healthy * Cultural differences --A country-by-country listing of the rules for proper dress, speech, table manners, etc. * Climbing the career ladder --Resources listing the best schools, courses, and language training, advice on finding mentors, and more * Personal issues --Dating rules in different cultures, balancing an international career and family life, dealing with harassment and discrimination


Taboo!

Taboo!

Author: Fouzia Saeed

Publisher: Made For Success Publishing

Published: 2015-08-12

Total Pages: 267

ISBN-13: 1613398476

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Taboo! is a journey of discovery into a famous red light district of Lahore, Pakistan, known as Shahi Mohalla, the Royal Bazaar, or Heera Mandi, the market of diamonds. The phenomenon of prostitution coupled with music and dance performances has ancient roots in South Asia. Regardless of the stigma attached to the prostitution, it has given birth for centuries to many well-known performing artists. The book captures a more realistic picture of the phenomenon through the stories of the people living there: the musicians, the prostitutes and their pimps, managers and customers. These people are struggling to make a living by following ancient traditions, yet not knowing clearly where they fit in the larger picture of present day society. Taboo! helps eradicate a blind spot in our understanding of the power relations associated with gender roles throughout our society.


The Book

The Book

Author: Alan Watts

Publisher: Vintage

Published: 1989-08-28

Total Pages: 169

ISBN-13: 0679723005

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A revelatory primer on what it means to be human, from "the perfect guide for a course correction in life" (Deepak Chopra)—and a mind-opening manual of initiation into the central mystery of existence. At the root of human conflict is our fundamental misunderstanding of who we are. The illusion that we are isolated beings, unconnected to the rest of the universe, has led us to view the “outside” world with hostility, and has fueled our misuse of technology and our violent and hostile subjugation of the natural world. To help us understand that the self is in fact the root and ground of the universe, Watts has crafted a revelatory primer on what it means to be human—and a mind-opening manual of initiation into the central mystery of existence. In The Book, Alan Watts provides us with a much-needed answer to the problem of personal identity, distilling and adapting the Hindu philosophy of Vedanta.


Trade and Taboo

Trade and Taboo

Author: Sarah Bond

Publisher: University of Michigan Press

Published: 2016-10-25

Total Pages: 335

ISBN-13: 0472130080

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Applies new methodological approaches to the study of ancient history