Systematically Working with Multimodal Data

Systematically Working with Multimodal Data

Author: Sigrid Norris

Publisher: John Wiley & Sons

Published: 2019-05-07

Total Pages: 340

ISBN-13: 1119168317

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A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams Offers step-by-step processes of working through examples, transcriptions and online videos Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.


Systematically Working with Multimodal Data

Systematically Working with Multimodal Data

Author: Sigrid Norris

Publisher: John Wiley & Sons

Published: 2019-02-22

Total Pages: 329

ISBN-13: 1119168333

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A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams Offers step-by-step processes of working through examples, transcriptions and online videos Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.


The Handbook of Crisis Communication

The Handbook of Crisis Communication

Author: W. Timothy Coombs

Publisher: John Wiley & Sons

Published: 2023-01-24

Total Pages: 597

ISBN-13: 1119678927

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The revised and updated new edition of the comprehensive guide to crisis communication research and practice The Handbook of Crisis Communication provides students, researchers, and practitioners with a timely and authoritative overview of the dynamic field. Contributions by an international team of 50 leading scholars and practitioners demonstrate various methodological approaches, examine how crisis communication is applied in a range of specific contexts, discuss the role of culture and technology in crisis communication, and present original research of relevance to the development and evaluation of crisis communication theory. Now in its second edition, the Handbook covers the latest advances in global crisis communication technology, current trends in research and practice, social media in crisis communication, and more. Each of the 38 chapters incorporate new material offering fresh insights into existing areas of crisis communication and explore new and emerging lines of research. A wealth of new case studies, practical scenarios, and in-depth analyses of recent crises are integrated throughout. Examines traditional applications, recent advances, and emerging areas in crisis communication Discusses communication approaches for organizational crises, disasters, political crises, and public health crises Provides up-to-date coverage of the latest terminology, methods, and research trends in the field Highlights how crisis communication theory and research can inform real-world practice Features detailed analyses of crisis communication in major events such as terrorist attacks, natural disasters, industrial accidents, and global pandemics The Handbook of Crisis Communication, Second Edition is an excellent textbook for advanced students in public relations and strategic communication programs, and a valuable reference for researchers and practitioners in fields such as crisis communication, public relations, and corporate communication.


Multimodality and Genre

Multimodality and Genre

Author: J. Bateman

Publisher: Springer

Published: 2008-04-17

Total Pages: 331

ISBN-13: 023058232X

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The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.


Artificial Intelligence for Smart Manufacturing

Artificial Intelligence for Smart Manufacturing

Author: Kim Phuc Tran

Publisher: Springer Nature

Published: 2023-06-01

Total Pages: 271

ISBN-13: 3031305108

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This book provides readers with a comprehensive overview of the latest developments in the field of smart manufacturing, exploring theoretical research, technological advancements, and practical applications of AI approaches. With Industry 4.0 paving the way for intelligent systems and innovative technologies to enhance productivity and quality, the transition to Industry 5.0 has introduced a new concept known as augmented intelligence (AuI), combining artificial intelligence (AI) with human intelligence (HI). As the demand for smart manufacturing continues to grow, this book serves as a valuable resource for professionals and practitioners looking to stay up-to-date with the latest advancements in Industry 5.0. Covering a range of important topics such as product design, predictive maintenance, quality control, digital twin, wearable technology, quantum, and machine learning, the book also features insightful case studies that demonstrate the practical application of these tools in real-world scenarios. Overall, this book provides a comprehensive and up-to-date account of the latest advancements in smart manufacturing, offering readers a valuable resource for navigating the challenges and opportunities presented by Industry 5.0.


Multimodal Approaches to Media Discourses

Multimodal Approaches to Media Discourses

Author: Tim Griebel

Publisher: Routledge

Published: 2020-08-18

Total Pages: 191

ISBN-13: 1000097986

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Multimodal Approaches to Media Discourses brings together contributions from an interdisciplinary group of scholars on corpus-assisted analyses of multimodal data on austerity discourses in the United Kingdom, which extend and expand on the understanding of austerity but also of the methodologies used to analyse multimodal corpora. The volume demonstrates how the austerity measures introduced in response to global economic and financial crises in recent years can be viewed as being more complexly layered than they appear, not simply reduced to their connections to spending cuts and fiscal debt. The book employs an innovative methodological approach, in which established and emerging scholars from linguistics and computational and social sciences critically reflect on the exact same set of data – multimodal texts and articles from The Guardian and The Daily Telegraph from 2010 to 2016. This framework allows for the exploration of the role of the media in mediating the public’s assessment of austerity and the ideas, actors, emotions, geographies and broader material context which contribute to such perceptions. In so doing, the volume also offers unique insights into systematic analyses to multimodal data which may be applied to other topics and connected with other disciplines. Enhancing our awareness and assessment of austerity in public discourse and of the methodologies to study it, this book is key reading for students and researchers in discourse analysis, corpus linguistics, multimodality, and those working at the intersection of these fields.


Springer Handbook of Systematic Musicology

Springer Handbook of Systematic Musicology

Author: Rolf Bader

Publisher: Springer

Published: 2018-03-21

Total Pages: 1089

ISBN-13: 3662550040

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This unique reference book offers a holistic description of the multifaceted field of systematic musicology, which is the study of music, its production and perception, and its cultural, historical and philosophical background. The seven sections reflect the main topics in this interdisciplinary subject. The first two parts discuss musical acoustics and signal processing, comprehensively describing the mathematical and physical fundamentals of musical sound generation and propagation. The complex interplay of physiology and psychology involved in sound and music perception is covered in the following sections, with a particular focus on psychoacoustics and the recently evolved research on embodied music cognition. In addition, a huge variety of technical applications for professional training, music composition and consumer electronics are presented. A section on music ethnology completes this comprehensive handbook. Music theory and philosophy of music are imbedded throughout. Carefully edited and written by internationally respected experts, it is an invaluable reference resource for professionals and graduate students alike.


The Practice of Multimodal Therapy

The Practice of Multimodal Therapy

Author: Arnold A. Lazarus

Publisher: Johns Hopkins University Press

Published: 1989-03-01

Total Pages: 304

ISBN-13: 9780801838118

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This book offers a practical, step-by-step guide to every phase of assessment and therapy, from the initial interview to follow-up treatments aimed at preventing relapse once formal treatment is over.


How to Do Critical Discourse Analysis

How to Do Critical Discourse Analysis

Author: David Machin

Publisher: SAGE

Published: 2012-08-16

Total Pages: 241

ISBN-13: 1446289583

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"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images." - Teun van Dijk, Pompeu Fabra University "The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis." - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.


Multimodal Scene Understanding

Multimodal Scene Understanding

Author: Michael Ying Yang

Publisher: Academic Press

Published: 2019-07-16

Total Pages: 424

ISBN-13: 0128173599

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Multimodal Scene Understanding: Algorithms, Applications and Deep Learning presents recent advances in multi-modal computing, with a focus on computer vision and photogrammetry. It provides the latest algorithms and applications that involve combining multiple sources of information and describes the role and approaches of multi-sensory data and multi-modal deep learning. The book is ideal for researchers from the fields of computer vision, remote sensing, robotics, and photogrammetry, thus helping foster interdisciplinary interaction and collaboration between these realms. Researchers collecting and analyzing multi-sensory data collections – for example, KITTI benchmark (stereo+laser) - from different platforms, such as autonomous vehicles, surveillance cameras, UAVs, planes and satellites will find this book to be very useful. - Contains state-of-the-art developments on multi-modal computing - Shines a focus on algorithms and applications - Presents novel deep learning topics on multi-sensor fusion and multi-modal deep learning