In Systematic Marketing, highly successful lawyer Ken Hardison reveals the marketing strategies that he has used to build one of the largest Personal Injury Law Firms in the state of North Carolina. Inside the book you will learn Ken's blueprint for legal marketing, the three phases of legal marketing, how to build a sales and marketing machine, strategies for online and offline marketing, a proven method to differentiate yourself, systems that Ken uses to gain clients and referrals, and how to automate your sales and marketing machine. If you want to take your law firm's marketing to the next level, pick up a copy of Systematic Marketing and learn these proven strategies for success.
80% of companies say they give great service... Only 8% of customers say those companies give great service 3 in 5 Americans would try a new brand or company for a better service experience Customer service has gotten so bad that 7 in 10 Americans said they were willing to spend more with companies that they believe provide excellent customer service These statistics are as scary as being stuck on It's A Small World for anything more than a minute. But they do not have to define you and your company. You can create a service powerhouse in your company that your competitors will never copy, they are too lazy and slothful. Trust me, if all companies emulated the service provided at Walt Disney World, Ritz Carlton or Zappos, these companies would not stand out as they do. They know: Customer service is not a department. Customer service is not an afterthought. So what can you do? Where do you start? You start right here. In this little book, you will learn many of the secrets of how Disney creates such magical experiences every day, year after year, decade after decade. This is not theory being spewed by some corporate trainer or human resources person that has never worked a day in operations. (No offense to trainers and HR professionals intended) This book covers the exact strategies that I used when I was a Disney Leader. If you have the dedication and drive, you can implement these same strategies in your business or practice. Essentially, if you serve people, this book is for you. Dentist, Day Care, Carpet Cleaner, Computer Repair, Bank, Hotel, or Plummer, it does not matter. You can be the Disney of your industry. I now conduct intensive interactive 3 day "in-the-parks" workshops designed to reveal the secrets that the Walt Disney Company uses on a daily basis to create happiness for guests and profits for shareholders. You get the exact model (Strategies, Tactics and Workbooks) that I used to manage and design some of Disney's iconic restaurants and attractions that delivered world class service and profitability.
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.
The book shows how to use Planning by Design (PxD) for developing working models to any type of subject area. Section 1 describes the nature of planning in general, the formula of planning, the features that make it systematic, the essence of PxD, and developing and using the working model. Section 2 demonstrates personal application of creative planning to real life cases and practical working models on different subject areas. The book provides a general planning "master guide" that shows how to develop a working model of any definable subject matter. This objective will be accomplished by introducing the concepts, the process, and the methodology of PxD.
Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: How to overcome existing hurdles of marketing planning and marketing strategy. How to set up a project for managing the marketing planning cycle. How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. How to make marketing accountable in terms of performance measurement. How to implement an enhanced marketing planning in the organisation. How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer’s desk.
