This is a follow-up book to the author's Sustainable Energy Without the Hot Air, which had a large influence on both government policy and public opinion of how we should plan our energy for the future. This book faces up to the impacts of making materials in the 21st century. We are already making materials well, but demand keeps growing and we need to plan for a sustainable material future. The steel and aluminium industries alone account for nearly 30 per cent of global emissions, and demand is rising. The world target is to reduce industry's carbon emissions by 50 per cent by 2050. However, projections are that world demand for materials will double by 2050, so to meet our emissions target, we have to achieve a 4-fold reduction in emissions per unit of material used: industry will have to make huge changes, not just to the processes involved, but to the entire product life-cycle. This book presents a vision of change for how future generations can still use steel, cement, plastics etc., but with less impact on the environment. First it is a wake-up call, then it is a solutions manual. The solutions presented here are ahead of the game now. By providing an evidence-based vision of change, this book can play a significant role in influencing our energy future.
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.
Thermal comfort and indoor air quality (IAQ) issues have gained significant interest in the scientific and technical community involved in building performance analysis and other related subjects. In terms of thermal comfort, the achievement and maintenance of a thermally acceptable indoor environment is affected by energy costs, and energy poverty is a widespread problem globally. There is a call for energy-efficient architecture for a developed and sustainable world. However, with the use of renewable energy that increased considerably in recent years, new technical challenges arose for the energy sector. Consumers are key players in this context, as flexibility in demand is crucial to cope with the intermittent nature of most renewable energy sources. Active demand-side participation is particularly important to ensure the efficient use of locally and globally available energy. Sustainability, human comfort, and healthy living environments have become top priorities. Advancements in Sustainable Architecture and Energy Efficiency explores how housing is a key health factor for individuals and looks at factors such as air quality, ventilation, hygrothermal comfort, lighting, physical environment, building efficiency, and other areas as important pieces in healthy architecture. It discusses how the poor application of these parameters can directly affect human health and how sustainable architecture provides a solution. Beyond just labeling the important facets of architecture for healthy living, this book will look at different perspectives of energy consumption and demand to ensure sustainable energy, increased energy efficiency, improved energy policies, and reasonable energy costs for homes. This book is ideal for architects, designers, engineers, energy engineers, environmental scientists, practitioners, researchers, academicians, and students interested in architecture that is both conducive to healthy living and energy efficiency.
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.
Beyond Sustainable discusses the relationship between human-beings and the constructed environments of habitation we create living in the Anthropocene, an increasingly volatile and unpredictable landscape of certain change. This volume accepts that human-beings have reached a moment beyond climatological and ecological crisis. It asks not how we resolve the crisis but, rather, how we can cope with, or adapt to, the irreversible changes in the earth-system by rethinking how we choose to inhabit the world-ecology. Through an examination of numerous historical and contemporary projects of architecture and art, as well as observations in philosophy, ecology, evolutionary biology, genetics, neurobiology and psychology, this book reimagines architecture capable of influencing and impacting who we are, how we live, what we feel and even how we evolve. Beyond Sustainable provides students and academics with a single comprehensive overview of this architectural reconceptualization, which is grounded in an ecologically inclusive and co-productive understanding of architecture.
Packaging Sustainability Take the lead with sustainable package design solutions The classic role of packaging is to “Protect, Inform, and Sell.” Today, packaging must do all that—but with minimal eco-impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging. With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book: Enables the designer to make smart, informed decisions at all points throughout the packaging design process Offers a comprehensive overview of sustainable packaging design issues from leading practitioners, designers, engineers, marketers, psychologists, and ecologists Describes materials and processes in current use and helps the reader understand how they interconnect With solid information and actionable ideas, Packaging Sustainability gives you all the tools for maximizing a product’s shelf impact—while minimizing its ecological footprint.
Did you know that cars can run on french-fry grease or that human poop can be used to provide power to classrooms? Brilliant! is about what happens when you harness the power of imagination and innovation: the world changes for the better! Kids in Mexico help light up their houses by playing soccer, and in the Philippines, pop-bottle skylights are improving the quality of life for thousands of families. Full of examples of unusual (and often peculiar) power sources, Brilliant! encourages kids to look around for new and sustainable ways to light up the world.
Taking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable. Based upon years of research, it draws together theoretical foundations and existing literature on the topic of sustainable business alongside case studies and practical solutions. After examining the theoretical foundations of sustainable business model innovation, the authors present their own framework – RESTART. Consisting of seven factors, this framework can be the basis for restarting any business model. The final section outlines a research agenda for sustainable business informed by the perspectives and frameworks put forward in this book.
The resources race is on. Powering our digital lives and green technologies are some of the Earth’s most precious metals — but they are running out. And what will happen when they do? The green-tech revolution has been lauded as the silver bullet to a new world. One that is at last free of oil, pollution, shortages, and cross-border tensions. Drawing on six years of research across a dozen countries, this book cuts across conventional green thinking to probe the hidden, dark side of green technology. By breaking free of fossil fuels, we are in fact setting ourselves up for a new dependence — on rare metals such as cobalt, gold, and palladium. They are essential to electric vehicles, wind turbines, solar panels, our smartphones, computers, tablets, and other everyday connected objects. China has captured the lion’s share of the rare metals industry, but consumers know very little about how they are mined and traded, or their environmental, economic, and geopolitical costs. The Rare Metals War is a vital exposé of the ticking time-bomb that lies beneath our new technological order. It uncovers the reality of our lavish and ambitious environmental quest that involves risks as formidable as those it seeks to resolve.
Filling a gap in existing literature on sustainable design, this new guide introduces and illustrates sustainable design principles through detailed case studies of sustainable buildings in Europe, North America and Australia. The guide will provide the reader with a deeper understanding of the design issues involved in delivering sustainable buildings, and giving detailed description of the process of integrating principles into practice. Approximately one hundred case studies of sixty buildings, ranging from small dwellings to large commercial buildings, and drawn from a range of countries, demonstrate best current practice. The sections of the book are divided into design issues relating to sustainable development, including site and ecology, community and culture, health, materials, energy and water. With over 400 illustrations, this highly visual guide will be an invaluable reference to all those concerned with architecture and sustainability issues.
