Sustainability Marketing
Sustainability Marketing

Author: Frank-Martin Belz

Publisher: John Wiley & Sons

Published: 2012-10-29

Total Pages: 354

ISBN-13: 1119966191

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The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com

Greener Products
Greener Products

Author: Al Iannuzzi

Publisher: CRC Press

Published: 2011-11-08

Total Pages: 225

ISBN-13: 1439854319

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As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.

Social and Sustainability Marketing
Social and Sustainability Marketing

Author: Jishnu Bhattacharyya

Publisher: CRC Press

Published: 2021-09-26

Total Pages: 945

ISBN-13: 1000408027

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"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Applied Marketing
Applied Marketing

Author: Rochelle Grayson

Publisher: John Wiley & Sons

Published: 2021-06-21

Total Pages: 386

ISBN-13: 1119713269

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Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.

Sustainability Marketing
Sustainability Marketing

Author: Rishi Raj Sharma

Publisher: Emerald Group Publishing

Published: 2021-05-05

Total Pages: 210

ISBN-13: 1800712464

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Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

Sustainability Management
Sustainability Management

Author: Rüdiger Hahn

Publisher: Rüdiger Hahn

Published: 2022-02-11

Total Pages: 294

ISBN-13: 3982321115

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Driven by mega trends such as climate change, migration, globalization, or population development, sustainable development and sustainability management have now become vital areas of concern for almost all firms. This textbook provides comprehensive knowledge on sustainability management to reduce costs and risks, increase reputation and legitimacy, generate competitive advantages, and advance the sustainable development of companies and society. The book covers not only the concepts of sustainable development and sustainability management but also the relevant instruments and tools used in all essential management domains such as marketing, accounting, supply chain management, innovation management, and many others. Furthermore, this sustainability management textbook employs an extensive stakeholder perspective to illuminate the influence of various actors, such as employees, customers, investors, or governmental/non-governmental organizations. FEATURES Faces of sustainability: These features introduce thought leaders in sustainability from all areas of society. - Sustainability in business: These features provide examples of sustainability and unsustainability in business practice from all over the world. Sustainability in business: These features provide examples of sustainabity and unsustainability in business practice. Sustainability in society: These features illustrate practical challenges, ideas, and concepts of sustainability from a societal point of view. Sustainability in research: These features give a recap on seminal research articles on different aspects of sustainability management. ADDITIONAL MATERIAL The book is supported by an extensive range of online resources for students and course instructors that can be accessed via https://sustainabilitymanagementbook.com/ PRAISE "One of the leading scholars on sustainable business takes the classroom into the 21st century. A must-read for students, executives, and thought leaders interested in the management of sustainability." Dirk Matten (Schulich School of Business) "This is more than a textbook. It’s a handbook for anyone who is interested in sustainability from the most to the least sophisticated." Robert G. Eccles (Founding Chairman of the Sustainability Accounting Standards Board) "A wonderful, timely, and badly needed resource for instructors. The text is both very current and built on a flexible framework. In the dynamic, unfolding field of sustainability management, this is an essential quality." Michael V. Russo (University of Oregon) "The book is highly timely and succeeds in achieving an excellent balance between the big picture of sustainability management and the necessary level of detail. Great help for teachers and students alike!" Minna Halme (Aalto University School of Business) "Finally, a book fully focused on sustainability management! This book gives an excellent overview of the strategic and operational dimensions of making sustainability a reality in contemporary business." Jonatan Pinkse (The University of Manchester) "Cutting edge, innovative, and comprehensive, Rüdiger Hahn sets the standard for the next generation of texts that address the most important challenges facing business today." Andrew Crane (University of Bath) "Sustainability management can only be comprehensive when it allows for tensions, and thoroughly considers the perspective of the Global South. This textbook presents the reader with tools to enable them to deal with tensions, and will be helpful to both decision-makers and communities in raising awareness of the importance of diverse perspectives." Edeltraud Günther (United Nations University)

The Family in Global Perspective (Second Edition)
The Family in Global Perspective (Second Edition)

Author: Elaine Leeder

Publisher: Cognella Academic Publishing

Published: 2019-08-30

Total Pages:

ISBN-13: 9781516531370

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The second edition of The Family in Global Perspective: A Gendered Journey explores the differences and similarities in family structures around the globe. Students learn how factors such as location, culture, and globalization influence how families function and also shape the unique experiences of family members. The lens is that of a gendered journey through which we see how families operate as a result of global forces. The book begins with a chapter featuring vignettes from the author's worldwide travels, emphasizing her observations regarding family life. Proceeding chapters examine the purposes and goals of family life, the history of the family in the West, Africa, Asia, and Latin America, and how capitalism and power differentials impact family life. Students are provided with a theoretical understanding on families and information on how gender relations, race, ethnicity, class, and other structural conditions affect the family. The text addresses love, marriage, the end of relationships, intergenerational relations, refugees, immigrants, families of prisoners, violence, and domestic violence globally. The final chapter explores the impact of globalization and the future of the family, particularly as it relates to the impact of technology, religion, and social policies on family life The Family in Global Perspective effectively demonstrates how families around the world are impacted by social, economic, and political change. It is ideal for courses in family studies, sociology, global studies, cultural studies, social work, and counseling. For a look at the specific features and benefits of The Family in Global Perspective, visit cognella.com/the-family-in-global-perspective-features-and-benefits.

Sustainable Marketing
Sustainable Marketing

Author: Michelle Carvill

Publisher: Bloomsbury Publishing

Published: 2021-01-21

Total Pages: 321

ISBN-13: 1472979125

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Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril. From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.