Surveying Your Arts Audience
Surveying Your Arts Audience

Author:

Publisher:

Published: 1985

Total Pages: 88

ISBN-13:

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Recognizing the need to conduct audience studies to aid in arts organizations' policy development, this manual was developed to inform arts organization personnel on how to conduct a valid survey; to discourage poor surveys and raise the standards of audience information; and to provide guidance on when survey consultants should be chosen as well as what to expect from a consultant in terms of audience survey specifications. The manual can be used in a wide range of arts settings and includes survey questions as well as step-by-step instructions on planning, conducting, analyzing, and presenting audience surveys. Field tests were conducted to find out what the manual could do, and site visits monitored the progress of five projects. The manual contains six chapters: (1) "Why an Audience Survey"; (2) "Developing the Questionnaire"; (3) "Sample Design"; (4) "Collecting Survey Data"; (5) "Data Processing"; and (6) "Interpreting and Presenting Survey Results." An appendix of Model Survey Questions is included. (KWL)

Management and the Arts
Management and the Arts

Author: William Byrnes

Publisher: Taylor & Francis

Published: 2012-08-21

Total Pages: 498

ISBN-13: 1136082379

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Management and the Arts, Fourth Edition provides you with theory and practical applications from all management perspectives including planning, marketing, finance, economics, organizational, staffing, and group dynamics ALL related to an arts organization. Whether you are a manager in a theatre, museum, dance company, or opera, you will gain useful insights into management. Topics written especially to help you with your management skills include: * How arts organizations and management evolved * The theories and processes behind strategic planning and decision making * Organizing and organizational design * Staffing and personal relations * The tools and techniques available from communicating effectively and keeping track of information * Budgeting, fundraising, and financial management * Integrating various management theories and practical applications * How to work effectively with boards * Sections on e-marketing and Web marketing * Includes: case studies, statistics, career, and financial information Revised to reflect the latest thinking and trends in managing organizations and people, Management and the Arts, Fourth Edition features class-tested questions in each chapter, which help you to integrate the material and develop ideas as to how the situations and problems could have been handled. Case studies focus on the challenges facing managers and organizations every day, and "In The News quotes give you real-world examples of principles and theories. Developing career skills and options, graduate and postgraduate training opportunities, and professional organizations and conferences are highlighted.

Measuring the Impact of the Nonprofit Sector
Measuring the Impact of the Nonprofit Sector

Author: Patrice Flynn

Publisher: Springer Science & Business Media

Published: 2013-11-11

Total Pages: 305

ISBN-13: 146150533X

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One of the major tasks facing researchers, practitioners, and funders is the development of empirical tools to measure the inherent worth of nonprofit organizations as well as the sector as a whole. Renowned scholars present chapters on the state of the art of performance measurement in the nonprofit sector and seek to establish a framework for a long-term research agenda to identify, quantify, and self-assess those qualities that make the nonprofit sector unique.

Fundamentals of Arts Management
Fundamentals of Arts Management

Author: Pam Korza

Publisher: Arts Extension Service

Published: 2007

Total Pages: 461

ISBN-13: 0945464142

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"Anchoring the book are eleven tried and true chapters providing principles and best practices for managing and governing community arts organizations; raising funds; and presenting, promoting, and evaluating arts programs. Four new chapters cover fundamentals of personnel management, writing successful funding proposals, advocating effectively for the arts, and maximizing the arts' role in the economic development of communities. Nationally recognized leaders and authors in the community arts field offer historical and contemporary context regarding the role of the arts in community, as well as insights about arts education and cultural access--two important dimensions of local arts agencies' work. Also new are Online Companions to several chapters. Easily accessed Online Companions offer expanded exploration of subject matter; worksheets and other practical tools that can be downloaded and used or adapted; and valuable resource listings that point to organizations, publications, and websites."--From publisher description.

The Audience for American Art Museums
The Audience for American Art Museums

Author: J. Mark Davidson Schuster

Publisher:

Published: 1991

Total Pages: 76

ISBN-13:

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This study uses data from the 1985 Survey of Public Participation in the Arts (SPPA) to explore the composition of the audience for art museums and art galleries in the United States. Organized into four parts, part 1 reports that when asked if they had visited an art museum or art gallery in the 12 months preceding their 1985 SPPA interview, 22 percent of the adult population said that they had. The report goes on to present art museum participation rates across a variety of demographic variables--income, education, age, gender, race, geographic distribution, and occupation. This section also compares the 1985 SPPA participation rates with those of the Americans and the Arts Studies, and with participation rates from Great Britain, France, Sweden, and Quebec. A statistical model designed to predict the probability of attendance based on demographic factors also is developed in part 1, but this model's low predictive ability leads to the conclusion that other variables need to be examined. Part 2 of the report focuses on three SPPA socialization questions that are most likely to be linked to attendance at art museums: whether or not, and at what ages, the respondent had ever taken lessons in the visual arts; whether or not, and at what ages, the respondent had taken art appreciation classes; and whether or not, and the frequency with which, parents had taken the respondent to museums. An analysis of these questions reveals that all three of these factors show a strong relationship with increased attendance. Part 3 of the report examines unsatisfied demand and barriers to attendance. Part 4 presents a profile of the museum audience and examines how the demographic characteristics of the SPPA respondents are distributed among the museum audience and how this audience profile compares to the profile of the general population. An appendix that presents the mathematical results from the three logit analyses (a variation of regression analysis) that were conducted with the SPPA museum attendance data also is included. (DB)

The Audience Experience
The Audience Experience

Author: Jennifer Radbourne

Publisher: Intellect (UK)

Published: 2013

Total Pages: 0

ISBN-13: 9781841507132

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The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides guidance about understanding and researching your audience. The book provides international best-practice case studies of projects that employ innovative methods to build knowledge of their audience. The collection presents internationally renowned scholars' current research on contemporary practices, framed by newly emerging theory. 'The Audience Experience' identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences have transformed the expectations of performance, and 'The Audience Experience' explores key trends in the contemporary presentation of performing arts.