The Survey of College Marketing Programs
The Survey of College Marketing Programs

Author: Primary Research Group

Publisher: Primary Research Group Inc

Published: 2007

Total Pages: 169

ISBN-13: 1574400835

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More than 47% of American colleges use web advertising of some type to market the college including more than 59% of private colleges, according to a new study from Primary Research Group, The Survey of College Marketing Programs. The 170 page study presents more than 650 tables of data relating to college marketing efforts, exploring television, radio, newspaper and magazine advertising, direct mail, college viewbook and magazine publishing, and use of web ads, blogs, search engine placement enhancement, and other internet related marketing. The study also presents data on the percentage of distance learning programs that are managed and marketed by the central administration of the college and the percentage that are managed by separate administrative entities. The report also looks closely at spending by colleges on marketing consultancies, market research firms, advertising and public relations agencies. The data in the report is broken out by enrollment size, type of college, public/private status, and even by the extent to which colleges draw their applicants from the local area. Fifty five colleges completed an exhaustive questionnaire.

The Survey of College Marketing Programs, 2013 Edition
The Survey of College Marketing Programs, 2013 Edition

Author: Primary Research Group

Publisher: Primary Research Group Inc

Published: 2012

Total Pages: 158

ISBN-13: 1574402153

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This 157-page study looks closely at the marketing efforts and advertising spending policies of a sample of 42 North American colleges. The study presents detailed data on spending on Google, YouTube, Facebook, Vimeo, Yahoo and Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the use of marketing, advertising, public relations and video development firms and consultant, presenting detailed information on current and planned use, and expenditure levels. Data in the report is broken out by size and type of college and by the extent that students are drawn from the local area.

The Survey of College Marketing Programs 2010
The Survey of College Marketing Programs 2010

Author: Primary Research Group Staff

Publisher: Primary Research Group Inc

Published: 2010-05-25

Total Pages: 168

ISBN-13: 1574401491

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This study presents the results of a survey of college marketing efforts with data from 55 colleges. The study presents data on trends in advertising on the internet, through television and radio, print media, billboards, and other mediums. In addition, the report looks at the size and composition of the marketing budget, use of consultants such as advertising and public relations agencies, market research firms and other consultancies. The report explores trends in printing costs, the fate of the viewbook and direct mail efforts. Report purchasers can expect highly specific data for spending on Google, Yahoo, Facebook, ezines, radio, television, billboards and other marketing venues. Data is broken out by size and type of college, for public and private colleges, and for colleges draw students from mostly a local, regional or national audience.

Colleges That Create Futures
Colleges That Create Futures

Author: Princeton Review

Publisher: Princeton Review

Published: 2016-05-10

Total Pages: 338

ISBN-13: 0804126399

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KICK-START YOUR CAREER WITH THE RIGHT ON-CAMPUS EXPERIENCE! When it comes to getting the most out of college, the experiences you have outside the classroom are just as important as what you study. Colleges That Create Futures looks beyond the usual “best of” college lists to highlight 50 schools that empower students to discover practical, real-world applications for their talents and interests. The schools in this book feature distinctive research, internship, and hands-on learning programs—all the info you need to help find a college where you can parlay your passion into a successful post-college career. Inside, You'll Find: • In-depth profiles covering career services, internship support, student group activity, alumni satisfaction, noteworthy facilities and programs, and more • Candid assessments of each school’s academics from students, current faculty, and alumni • Unique hands-on learning opportunities for students across majors • Testimonials on career prep from alumni in business, education, law, and much more *************************** What makes Colleges That Create Futures important? You've seen the headlines—lately the news has been full of horror stories about how the college educational system has failed many recent grads who leave school with huge debt, no job prospects, and no experience in the working world. Colleges That Create Futures identifies schools that don't fall into this trap but instead prepare students for successful careers! How are the colleges selected? Schools are selected based on survey results on career services, grad school matriculation, internship support, student group and government activity, alumni activity and salaries, and noteworthy facilities and programs.

The Survey of College Website Management Practices
The Survey of College Website Management Practices

Author:

Publisher: Primary Research Group Inc

Published: 2007-12

Total Pages: 176

ISBN-13: 1574400916

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The Survey of College Website Management Practices, a 171-page study, presents more than 500 tables of data about college websites, and is based on data from 68 North American colleges. The study presents detailed data on budgets, software preferences, editorial control, staff size and composition, use of consultants, plans for website redesign, and a broad range of other issues confronting college web site staffs. The report helps to answer questions such as: what kind of disaster management and campus crisis policies do college web staffs have in place. How do staffs track end users, and how many visitors are different college web sites attracting? Which college departments are most influential in managing and directing the website? Does the web staff consider itself in charge of content, IT questions or both? How many individuals can enter content to the site without the permission of the webmaster? What role do social networking sites play in the college web staff's future plans? How often does the webmaster review departmental sites and how much control does he/she have over them? How often are major website revisions planned and how are the best results for end user "buy-in" achieved?

Survey of Assessment Practices in Higher Education
Survey of Assessment Practices in Higher Education

Author:

Publisher: Primary Research Group Inc

Published: 2008

Total Pages: 125

ISBN-13: 1574401009

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Of main findings -- Departmental assessment -- Standardized testing -- Assessment office -- Student assessment of instuctors -- Evaluation of adjunct faculty -- Faculty involvement in assessment -- Tutoring -- Assessing student services -- Assessment environment -- Curriculum changes -- Use of benchmarking data -- Use of consultants and services -- Post graduation assessment -- Assessing assessment.

Survey of Student Retention Policies in Higher Education
Survey of Student Retention Policies in Higher Education

Author:

Publisher: Primary Research Group Inc

Published: 2008

Total Pages: 110

ISBN-13: 1574400975

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The Survey of Student Retention Policies in Higher Education presents data from a benchmarking study of the retention policies of 40 American colleges. Data is broken out for public and private colleges, by Carnegie class and enrollment level, to allow for easier benchmarking. This 100+ page study presents data on: spending on consulting services to aid in student retention, spending on conferences, reports and other information and analysis about retention; percentage of colleges that have a dean or other high level administrator for retention; retention rates for students; ways in which colleges track and present retention data; perceived impact of financial assistance on retention; perceived impact of severity in grading on retention; perceived impact of tutoring services on retention; perceived impact of psychological counseling serviceson retention; perceived impact of general economic conditions on retention; perceived impact of involvement in extra-curricular activities on retention; perceived impact of the quality of food services and residence halls on retention; use of interviews of transferees or drop outs from the college; use of interviews of graduates of the college; importance of exit interviews; percentage of colleges that maintain records on students that are engaged in few or no extracurricular activities; description of college info literacy policies; percentage of colleges that offer child care services to students; role of part time job finding services; perceived importance of career services division for retention; perceived importance of the academic advising services unit for retention; perceived importance of peer mentoring for retention; percentage of colleges that intervene at pre-determined thresholds of student difficulties such as number of classes missed or low grade point average; description of college efforts to reach out to help high risk students; College spending on tutoring services; Projected future spending on tutoring services; Perceived impact of tutoring services on retention; Source of tutors; Cost of Tutors; percentage of residence halls that have student advisory centers; percentage of colleges that have hired consultants to advise on the academic advising services; Annual Budget of the academic advising unit; number of full time equivalent positions allocated to the academic advising unit; description of rate of growth in the college's financial aid to students over the past two years; description of changes in tuition levels; perceived view of the need to increase financial aid or lower tuition in order to maintain or enhance enrollment; institutional attitudes towards the encouragement of instructor-student interaction outside of class; percentage of students that need special help in reading, writing or pronouncing English; percentage of colleges that offer ESL.

Corporate Library Benchmarks, 2004-05 Edition
Corporate Library Benchmarks, 2004-05 Edition

Author: Primary Research Group

Publisher: Primary Research Group Inc

Published: 2004

Total Pages: 69

ISBN-13: 157440069X

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This special report presents results from a survey of 50 corporate and other business libraries. Data is broken out by company sales volume and by type of industry, and the report presents a similar range of data for corporate libraries that Law Library Benchmarks presents for legal libraries. More than 200 detailed tables of data highlight developments in purchasing, digital licensing, use of ebooks and site licenses, policies in knowledge management and virtual library development, as well as spending on books, journals, databases, reference works, directories, cataloging systems, and other information vehicles.

Licensing and Copyright Management
Licensing and Copyright Management

Author: Primary Research Group

Publisher: Primary Research Group Inc

Published: 2004

Total Pages: 84

ISBN-13: 1574400681

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This report looks closely at the licensing and copyright management practices of leading academic, special and state libraries. Among the organziations profiled are: The University of Idaho, IBM, PriceWaterhouseCoopers, the University of South Carolina, and many others. Issues discussed include: recruitment of group buying partners, terms of consortium membership, authentication, archiving, title record keeping and accounting, the consolidation of buying power, state mandated contract language, changes in pricing over the life of contracts - and many other issues that impact database licensing.