Summary: Customer Mania
Summary: Customer Mania

Author: BusinessNews Publishing,

Publisher: Primento

Published: 2013-02-15

Total Pages: 27

ISBN-13: 2806239516

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The must-read summary of Ken Blanchard, Jim Ballard and Fred Finch's book: "Customer Mania: It’s Never Too Late to Build a Customer-Focused Company". This complete summary of the ideas from Ken Blanchard, Jim Ballard and Fred Finch's book "Customer Mania" shows that to succeed in business today, you have to provide consistently great customer service. In other words, unless you have a unified, people-first, customer-oriented culture, it will be difficult to build your business going forward. Fortunately, any company large or small can achieve this. Note that you can’t build a customer-focused company by emphasizing the results that you want to achieve. This is the equivalent of putting the cart before the horse. When you focus on results, getting people to do the right thing will be an effort – people will have to be convinced that’s the right way to go. A much more effective idea is to concentrate on building your people first, and then they will just naturally take care of the customer in the ways you prefer. Get your people acting with passion and commitment and everything else will just naturally fall into place. With astute management, you’ll even be able to create a self-perpetuating cycle where the work feeds the energy of the people involved, which in turn means the work gets done better, leading to increased levels of energy in the future and so on. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Customer Mania" and discover the key to succeeding in business!

Customer Mania!
Customer Mania!

Author: Kenneth H. Blanchard

Publisher: Simon and Schuster

Published: 2004-11-15

Total Pages: 220

ISBN-13: 9780743270281

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From one of America's biggest bestselling authors and inspiring business speakers comes the key to creating a people-oriented, performance-driven, customer-first organization.

Looking Back
Looking Back

Author: Mania Salinger

Publisher: Nelson Publishing&Marketing

Published: 2006-05

Total Pages: 164

ISBN-13: 9781933916606

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Mania Salinger was born in Radom, Poland and enjoyed a childhood blessed with love, friends, and good luck until horrors unleashed by Nazi invasion changed her life forever. Many of her friends and family perished during the Holocaust, but Mania survived those horrific years working in multiple Nazi camps, including Auschwitz and Bergen Belsen. Her optimistic spirit, shrewd instincts, and fierce determination to believe that life, and humanity, must prevail over evil helped her to endure.

Gung Ho!
Gung Ho!

Author: Ken Blanchard

Publisher: Harper Collins

Published: 1997-10-08

Total Pages: 216

ISBN-13: 068815428X

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Ken Blanchard and Sheldon Bowles, co-authors of the New York Times business bestseller Raving Fans, are back with Gung Ho! Here is an invaluable management tool that outlines foolproof ways to increase productivity by fostering excellent morale in the workplace. It is a must-read for everyone who wants to stay on top in today's ultra-competitive business world. Raving Fans taught managers how to turn customers into full-fledged fans. Now, Gung Ho! brings the same magic to employees. Through the inspirational story of business leaders Peggy Sinclair and Andy Longclaw, Blanchard and Bowles reveal the secret of Gung Ho--a revolutionary technique to boost enthusiasm and performance and usher in astonishing results for any organization. The three principles of Gung Ho are: The Spirit of the Squirrel The Way of the Beaver The Gift of the Goose These three cornerstones of Gung Ho are surprisingly simple and yet amazingly powerful. Whether your organization consists of one or is listed in the Fortune 500, this book ensures Gung Ho employees committed to success. Gung Ho! also includes a clear game plan with a step-by-step outline for instituting these groundbreaking ideas. Destined to become a classic, Gung Ho! is a rare and wonderful business book that is packed with invaluable information as well as a compelling, page-turning story. Management legend Ken Blanchard and master entrepreneur Sheldon Bowles are back with Gung Ho!, revealing a surefire way to boost employee enthusiasm, productivity, and performance and usher in astonishing results for any organization. Raving Fans brilliantly schooled managers on how to turn customers into raving fans. Gung Ho! now brings the same magic to employees. Here is the story of how two managers saved a failing company and turned in record profits with record productivity. The three core ideas of Gung Ho! are surprisingly simple: worthwhile work guided by goals and values; putting workers in control of their production; and cheering one another on. Their principles are so powerful that business leaders, reviewing the manuscript for Ken and Sheldon, have written to say, "Sorry. Ignored instructions. Have photocopied for everyone. I promise to buy books, but can't wait. We need now!" Like Raving Fans, Gung Ho! delivers.

Agency Mania
Agency Mania

Author: Bruno Gralpois

Publisher:

Published: 2019

Total Pages: 0

ISBN-13: 9780825308963

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Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue it's even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success? In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles.Agency Mania shows you step-by-step how it is done.

American Mania: When More is Not Enough
American Mania: When More is Not Enough

Author: Peter C. Whybrow

Publisher: W. W. Norton & Company

Published: 2006-04-17

Total Pages: 359

ISBN-13: 0393348199

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A doctor's bold analysis of the cultural disease that afflicts us all. Despite an astonishing appetite for life, more and more Americans are feeling overworked and dissatisfied. In the world's most affluent nation, epidemic rates of stress, anxiety, depression, obesity, and time urgency are now grudgingly accepted as part of everyday existence they signal the American Dream gone awry. Peter C. Whybrow, director of the Neuropsychiatric Institute at UCLA, grounds the extraordinary achievements and excessive consumption of the American nation in an understanding of the biology of the brain's reward system offering for the first time a comprehensive and physical explanation for the addictive mania of consumerism. American Mania presents a clear and novel vantage point from which to understand the most pressing social issues of our time, while offering an informed approach to refocusing our pursuit of happiness. Drawing upon rich scientific case studies and colorful portraits, "this fascinating and important book will change the way you think about American life" (Karen Olson, Utne Reader).

Mania
Mania

Author: J. R. Johansson

Publisher: North Star Editions, Inc.

Published: 2015-07-08

Total Pages: 293

ISBN-13: 0738745316

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With an attack by the body-stealing Takers imminent, Jack and Parker must put aside their grief and track down the ingredients of their father’s formula—one that will rein in the power-hungry Takers—to keep their family and friends out of danger. Their only hope lies in a riddle where each brother unknowingly possesses a piece of the solution.

Money Mania
Money Mania

Author: Bob Swarup

Publisher: Bloomsbury Publishing USA

Published: 2014-02-25

Total Pages: 321

ISBN-13: 1608198413

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From ancient Rome to the Great Meltdown of 2008, this account of financial crises throughout history reveals the common human foibles that drive economic booms and busts.

Mania
Mania

Author: David Healy

Publisher: JHU Press

Published: 2008-06-23

Total Pages: 321

ISBN-13: 0801888220

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This provocative history of bipolar disorder illuminates how perceptions of illness, if not the illnesses themselves, are mutable over time. Beginning with the origins of the concept of mania—and the term maniac—in ancient Greek and Roman civilizations, renowned psychiatrist David Healy examines how concepts of mental afflictions evolved as scientific breakthroughs established connections between brain function and mental illness. Healy recounts the changing definitions of mania through the centuries, explores the effects of new terminology and growing public awareness of the disease on culture and society, and examines the rise of psychotropic treatments and pharmacological marketing over the past four decades. Along the way, Healy clears much of the confusion surrounding bipolar disorder even as he raises crucial questions about how, why, and by whom the disease is diagnosed. Drawing heavily on primary sources and supplemented with interviews and insight gained over Healy's long career, this lucid and engaging overview of mania sheds new light on one of humankind's most vexing ailments.