Summary: A New Brand World

Summary: A New Brand World

Author: BusinessNews Publishing,

Publisher: Primento

Published: 2013-02-15

Total Pages: 29

ISBN-13: 2806222532

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The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century". This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company’s most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "A New Brand World" and find out how to create a solid 21st century brand based on values.


A New Brand World

A New Brand World

Author: Scott Bedbury

Publisher: Penguin

Published: 2003-02-25

Total Pages: 244

ISBN-13: 9780142001905

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What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.


Brave New World

Brave New World

Author: Aldous Huxley

Publisher: Rosetta Books

Published: 2011-07-01

Total Pages: 246

ISBN-13: 0795311257

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This classic novel of a perfectly engineered society is “one of the most prophetic dystopian works of the twentieth century” (The Wall Street Journal). Half a millennium from now, in the World State, the watchword is that every one belongs to every one else. No matter what class of human you are bred to be—from the intellectual Alphas to the Epsilons who provide the manual labor—you are a part of the efficient, well-oiled whole. You are nourished, secure, and blissfully serene thanks to the freely distributed drug called soma. And while sex is strongly encouraged, the old way of procreation is forbidden, eliminating even the pains of childbirth. But when a man and woman journey beyond these confines to where the “savages” reside, and bring back two outsiders, the cracks begin to show. Named as one of the 100 best English-language novels of the twentieth century by the Modern Library, Brave New World is one of the first truly dystopian novels. Influenced by the historic events of Huxley’s era yet as relevant today as ever, it is a remarkable depiction of the conflict between progress and the human spirit. “Chilling. . . . That he gave us the dark side of genetic engineering in 1932 is amazing.” —Providence Journal-Bulletin “It is a frightening experience, indeed, to discover how much of his satirical prediction of a distant future became reality in so short a time.” —The New York Times Book Review


Follow the Feeling

Follow the Feeling

Author: Kai D. Wright

Publisher: John Wiley & Sons

Published: 2019-08-06

Total Pages: 310

ISBN-13: 1119600499

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Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.


Around the Corner to Around the World

Around the Corner to Around the World

Author: Robert Rosenberg

Publisher: HarperCollins Leadership

Published: 2020-10-13

Total Pages: 225

ISBN-13: 1400220491

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Learn twelve key lessons from Dunkin’ Donuts former CEO Robert Rosenberg that offer critical insights and a unique, 360-degree perspective to business leaders and managers on building one of the world’s most recognized brands. For entrepreneurs fighting for survival and leaders in growing businesses facing critical strategic decisions, competition is always fierce and the future is never certain. Throughout all the chaos, you need a mentor that has seen a business through the ins and outs and can offer guidance that will exponentially tip the odds in your favor to succeed. Robert Rosenberg took over as CEO of Dunkin’ Donuts in 1963, 13 years after the first restaurant was founded by his father William. In his remarkable 35-year run, he grew the company from $10 million in sales to over $2 billion with more than 3,000 outlets. Through his tenure, Robert learned important lessons on running and scaling a family business. Rosenberg shares his insider perspective on all the dramatic highs and lows that are part of the Dunkin’ Donuts story to guide you to your own success story. In Around the Corner to Around the World, Rosenberg helps you as he: Distills the characteristics of a successful company through all phases of growth. Provides a new perspective on the dramatic story behind the rise of one of the world’s most iconic brands. Tells the first-hand account and essential lessons learned from the tenure of one of the most successful CEO runs in modern business history. Reveals some of the dramatic and surprising plot turns in the story of Dunkin’s rise to global prominence. Around the Corner to Around the World tells a compelling story of lessons gleaned over a 35-year career building a small business into the iconic Dunkin' brand it has become. The harrowing twists and turns and sometimes existential threats to the business will enlighten anyone starting or running a business.


Power Branding

Power Branding

Author: Steve McKee

Publisher: Macmillan

Published: 2014-01-07

Total Pages: 258

ISBN-13: 1137278846

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"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.


Nora Webster

Nora Webster

Author: Colm Toibin

Publisher: Simon and Schuster

Published: 2014-10-07

Total Pages: 400

ISBN-13: 1439149852

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From one of contemporary literature’s bestselling, critically acclaimed, and beloved authors: a “luminous” novel (Jennifer Egan, The New York Times Book Review) about a fiercely compelling young widow navigating grief, fear, and longing, and finding her own voice—“heartrendingly transcendant” (The New York Times, Janet Maslin). Set in Wexford, Ireland, Colm Tóibín’s magnificent seventh novel introduces the formidable, memorable, and deeply moving Nora Webster. Widowed at forty, with four children and not enough money, Nora has lost the love of her life, Maurice, the man who rescued her from the stifling world to which she was born. And now she fears she may be sucked back into it. Wounded, selfish, strong-willed, clinging to secrecy in a tiny community where everyone knows your business, Nora is drowning in her own sorrow and blind to the suffering of her young sons, who have lost their father. Yet she has moments of stunning insight and empathy, and when she begins to sing again, after decades, she finds solace, engagement, a haven—herself. Nora Webster “may actually be a perfect work of fiction” (Los Angeles Times), by a “beautiful and daring” writer (The New York Times Book Review) at the zenith of his career, able to “sneak up on readers and capture their imaginations” (USA TODAY). “Miraculous...Tóibín portrays Nora with tremendous sympathy and understanding” (Ron Charles, The Washington Post).


The Global Brand

The Global Brand

Author: Nigel Hollis

Publisher: St. Martin's Press

Published: 2008-09-30

Total Pages: 273

ISBN-13: 0230615414

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A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. “In The Global Brand, Nigel Hollis not only corrects some of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book will save their companies a lot of money.” —Sir Martin Sorrell, Chief Executive Officer, WPP


Elephant Company

Elephant Company

Author: Vicki Croke

Publisher: Random House

Published: 2014-07-15

Total Pages: 369

ISBN-13: 0679603999

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NEW YORK TIMES BESTSELLER • A NEW YORK TIMES NOTABLE BOOK The remarkable story of James Howard “Billy” Williams, whose uncanny rapport with the world’s largest land animals transformed him from a carefree young man into the charismatic war hero known as Elephant Bill In 1920, Billy Williams came to colonial Burma as a “forest man” for a British teak company. Mesmerized by the intelligence and character of the great animals who hauled logs through the jungle, he became a gifted “elephant wallah.” In Elephant Company, Vicki Constantine Croke chronicles Williams’s growing love for elephants as the animals provide him lessons in courage, trust, and gratitude. Elephant Company is also a tale of war and daring. When Japanese forces invaded Burma in 1942, Williams joined the elite British Force 136 and operated behind enemy lines. His war elephants carried supplies, helped build bridges, and transported the sick and elderly over treacherous mountain terrain. As the occupying authorities put a price on his head, Williams and his elephants faced their most perilous test. Elephant Company, cornered by the enemy, attempted a desperate escape: a risky trek over the mountainous border to India, with a bedraggled group of refugees in tow. Part biography, part war epic, Elephant Company is an inspirational narrative that illuminates a little-known chapter in the annals of wartime heroism. Praise for Elephant Company “This book is about far more than just the war, or even elephants. This is the story of friendship, loyalty and breathtaking bravery that transcends species. . . . Elephant Company is nothing less than a sweeping tale, masterfully written.”—Sara Gruen, The New York Times Book Review “Splendid . . . Blending biography, history, and wildlife biology, [Vicki Constantine] Croke’s story is an often moving account of [Billy] Williams, who earned the sobriquet ‘Elephant Bill,’ and his unusual bond with the largest land mammals on earth.”—The Boston Globe “Some of the biggest heroes of World War II were even bigger than you thought. . . . You may never call the lion the king of the jungle again.”—New York Post “Vicki Constantine Croke delivers an exciting tale of this elephant whisperer–cum–war hero, while beautifully reminding us of the enduring bonds between animals and humans.”—Mitchell Zuckoff, author of Lost in Shangri-La and Frozen in Time