Successful Television and Radio Advertising
Author: Eugene Fred Seehafer
Publisher:
Published: 1959
Total Pages: 674
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: Eugene Fred Seehafer
Publisher:
Published: 1959
Total Pages: 674
ISBN-13:
DOWNLOAD EBOOKAuthor: Marc G. Weinberger
Publisher: Lexington Books
Published: 1994
Total Pages: 210
ISBN-13: 9780669250039
DOWNLOAD EBOOKTo learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author: Eugene Fred Seehafer
Publisher:
Published: 1959
Total Pages: 648
ISBN-13:
DOWNLOAD EBOOKAuthor: Susan Tyler Eastman
Publisher: Taylor & Francis
Published: 2012-11-12
Total Pages: 352
ISBN-13: 1136024816
DOWNLOAD EBOOKThis fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Author: Edmond A. Bruneau
Publisher:
Published: 1988
Total Pages: 8
ISBN-13:
DOWNLOAD EBOOKAuthor: Batt Johnson
Publisher: iUniverse
Published: 2000-09-30
Total Pages: 346
ISBN-13: 0595130372
DOWNLOAD EBOOKRich and Famous in Thirty Seconds is written by a veteran of more than thirty years in show business and is filled with inside secrets and helpful tips, many not taught in university programs. It has in-depth interviews with successful actors, teachers, agents, and casting directors. Special chapters on marketing, getting jobs, and actor’s tax deductions provide stimulating insight. Additional chapters are dedicated to broadcasters, models, and children who want to succeed in the fun and lucrative business of TV commercials. This book will help you develop highly marketable skills, maximize your potential, avoid pitfalls, and profit in the process.
Author: Eugene Fred Seehafer
Publisher:
Published: 1951
Total Pages: 602
ISBN-13:
DOWNLOAD EBOOKTV commercials in the US / campaigns / audience.
Author: Lawrence R. Samuel
Publisher: University of Texas Press
Published: 2009-03-06
Total Pages: 441
ISBN-13: 0292774761
DOWNLOAD EBOOK“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author: Albert C. Book
Publisher: NTC/Contemporary Publishing Company
Published: 1978
Total Pages: 168
ISBN-13:
DOWNLOAD EBOOKAuthor: Caroline Harsch
Publisher: GRIN Verlag
Published: 2018-08-27
Total Pages: 27
ISBN-13: 3668784647
DOWNLOAD EBOOKSeminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Tubingen, language: English, abstract: Since people started to invent and sell products to others, advertising became more and more important as the diversity of products and brands grew. Advertisers use many different ways to convince their target audience to buy the product e.g. the wide variety of media such as TV, radio, Print or Internet. The first media used for advertising as we know it today were printed media such as bills, newspapers and magazines. As those media only attracted the eye of people, everybody was thrilled by the possibility the new invention radio offered: Advertisers were able to reach their target audience through their ears. Today radio doesn’t seem to be that startling anymore compared to inventions like TV or Internet. They both combine seeing and hearing and the Internet also allows users to become active themselves. Due to the widespread meaning that advertising is more effective reaching the eye of clients than only their ear, radio is used the least as an advertising medium. The opportunities radio offers, because it’s only made for the ear aren’t seen by advertisers and companies and over the years radio became the “Stiefkind der Werbung” (Goldhammer, 1998, p. 17). The little usage of radio as an advertising media is not adequate compared to the position it has for people, because in Germany is a nearly full supply of radios and most of the house-holds even own more than one radio. Because of that drawback the present essay focuses on the question why radio should be used more as an advertising media by pointing out the advantages it offers to advertisers, whereupon some pros only can be given by radio and not by any other media. For some background information the essay gives a short summary of the history of radio ad-vertising (chapter 2). Chapter 3 makes the difference between the usage of radio by publics and by advertisers clear. After that analysis chapter 4.1 describes some more advantages radio offers as an advertising medium besides the results of the Media-Analysis. On the basis of all those chapters some hints for a good commercial are given in chapter 4.2. Chapter 5 is about the effect radio commercials have on listeners. At first it’s explained how radio commercials are processed by the human brain, while chapter 5.2 to 5.4 interpret a research for the company DasÖrtliche to explain how radio Mono-Campaigns, strategies with a mixture between radio and TV, and campaigns with three different media work.