Substance Not Spin
Substance Not Spin

Author: Nick Raynsford

Publisher: Policy Press

Published: 2016-07-11

Total Pages: 224

ISBN-13: 1447331931

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Why does policy succeed or fail? Nick Raynsford, a former MP, Minister and campaigner, tells us how it looks from the front line of policymaking. Based on his vast personal experience at the very heart of government and the voluntary sector, Raynsford explores what works and what doesn’t in making and implementing policy and legislation. He gives an ‘insider’s view’ on a range of events. some not previously made public, including the botched 1980s reform of Housing Benefit, the vacuum left by the 1986 abolition of the Greater London Council, the ill-fated 2002 Fire Service strike and subsequent reform programme, and fitful regeneration in the Thames Gateway in the 2000s. Bringing it right up-to-date, he explores various devolution plans leading up to the so-called ‘Northern Powerhouse’. Offering solutions as to how obstacles in policymaking and implementation can be overcome which will help to restore trust and much-needed confidence in government and the political process, this is a fascinating bridge across the policy and practice divide.

Never Mind the Sizzle...Where's the Sausage?
Never Mind the Sizzle...Where's the Sausage?

Author: David Taylor

Publisher: John Wiley & Sons

Published: 2010-02-05

Total Pages: 135

ISBN-13: 1907293949

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Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

Making Sense of Science
Making Sense of Science

Author: Cornelia Dean

Publisher: Harvard University Press

Published: 2017-03-13

Total Pages: 297

ISBN-13: 067497896X

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A Los Angeles Times Book Prize Finalist Most of us learn about science from media coverage, and anyone seeking factual information on climate change, vaccine safety, genetically modified foods, or the dangers of peanut allergies has to sift through an avalanche of bogus assertions, misinformation, and carefully packaged spin. Cornelia Dean draws on thirty years of experience as a science reporter at the New York Times to expose the tricks that handicap readers with little background in science. She reveals how activists, business spokespersons, religious leaders, and talk show hosts influence the way science is reported and describes the conflicts of interest that color research. At a time when facts are under daily assault, Making Sense of Science seeks to equip nonscientists with a set of critical tools to evaluate the claims and controversies that shape our lives. “Making Sense of Science explains how to decide who is an expert, how to understand data, what you need to do to read science and figure out whether someone is lying to you... If science leaves you with a headache trying to figure out what’s true, what it all means and who to trust, Dean’s book is a great place to start.” —Casper Star-Tribune “Fascinating... Its mission is to help nonscientists evaluate scientific claims, with much attention paid to studies related to health.” —Seattle Times “This engaging book offers non-scientists the tools to connect with and evaluate science, and for scientists it is a timely call to action for effective communication.” —Times Higher Education

Rethinking Public Relations
Rethinking Public Relations

Author: Dr Kevin Moloney

Publisher: Routledge

Published: 2002-09-11

Total Pages: 327

ISBN-13: 1134603576

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PR is a £2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. This topical book analyzes all aspects of public relations, challenging accepted views and examining the industry’s position as a whole. The author argues that PR needs reform because it will not go away, and because it continues to grow. Incorporating the latest facts and figures, this analysis for advanced students of business and PR provides a fresh approach to a significant contemporary subject.

New Strategies for Reputation Management
New Strategies for Reputation Management

Author: Andrew Griffin

Publisher: Kogan Page Publishers

Published: 2009-09-03

Total Pages: 185

ISBN-13: 0749452935

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Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.

Substance Not Spin
Substance Not Spin

Author: Nick Raynsford

Publisher: Policy Press

Published: 2016-07-11

Total Pages: 224

ISBN-13: 1447331923

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Why does policy succeed or fail? In Substance not Spin, Nick Raynsford, a former member of the UK parliament, government minister, and campaigner pulls back the curtain on the front lines of policy making. Drawing on more than forty years of experience working at the very heart of both local and national government and the voluntary sector, Raynsford explores what works and what doesn't in making and implementing policy and legislation. He gives an insider's view on a range of events--some not previously made public--including the botched 1980s reform of housing benefit legislation, the vacuum left by the 1986 abolition of the Greater London Council, the ill-fated 2002 fire and rescue service strike and subsequent reform program, and fitful regeneration in the Thames Gateway in the 2000s. Bringing his investigation up to the current day, he even explores various devolution plans leading to the so-called Northern Powerhouse of the Coalition and now Conservative Government. Offering solutions to obstacles in policy making and implementation and challenging the prevailing public belief that politicians are unable to deliver, Substance not Spin provides a fascinating bridge across the political divide between policy and practice.

Republic of Spin: An Inside History of the American Presidency
Republic of Spin: An Inside History of the American Presidency

Author: David Greenberg

Publisher: W. W. Norton & Company

Published: 2016-01-11

Total Pages: 575

ISBN-13: 0393285502

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“A brilliant, fast-moving narrative history of the leaders who have defined the modern American presidency.”—Bob Woodward In Republic of Spin—a vibrant history covering more than one hundred years of politics—presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan’s aides crafting his nightly news sound bites, and George W. Bush staging his “Mission Accomplished” photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media—figures like George Cortelyou, TR’s brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower’s canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod. Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century’s most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations—its capacity not only to mislead but also to lead.

Spin Cycle
Spin Cycle

Author: Howard Kurtz

Publisher: Simon and Schuster

Published: 1998-09-09

Total Pages: 372

ISBN-13: 0684857154

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In Spin Cycle, Washington Post reporter Howard Kurtz reveals the inside workings of Clinton's well-oiled propaganda machine - arguably the most successful team of White House spin doctors in history. He takes the reader into closed-door meetings where Bill Clinton, Al Gore, Mike McCurry, Lanny Davis, and other top officials plot strategy to beat back the scandals and neutralize a hostile press corps through stonewalling, stage managing, and outright intimidation. He depicts a White House obsessed with spin and pulls back the curtain on events and tactics that the administration would prefer to keep hidden.

Making Policy in Theory and Practice
Making Policy in Theory and Practice

Author: Bochel, Hugh

Publisher: Policy Press

Published: 2007-10-17

Total Pages: 264

ISBN-13: 1861349033

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This volume combines academic and practitioner perspectives to critically consider contemporary policy making and highlight examples of good practice at all levels of government.