Strong Language
Strong Language

Author: Chris West

Publisher: Chris West

Published: 2022-02-10

Total Pages: 227

ISBN-13: 1544523572

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A great brand voice grabs attention, persuades your audience, and builds loyalty. But as the number of brand channels explodes, organisations are finding it harder than ever to create a consistent, differentiated brand voice and express exactly what they stand for. In Strong Language, international tone of voice expert Chris West walks you through the process of creating a compelling brand voice – and getting everyone to use it from day one. Discover the three levels that every brand voice operates on, and learn step-by-step how to create practical tone of voice guidelines, flex your brand voice for different situations, and get organisational support to create the change you want. Drawing on his experience working with hundreds of brands – including Alphabet’s Moonshot Factory, Harry Winston, the world's biggest carmaker, and startups in fintech, edtech, and skincare – Chris West’s Strong Language framework will guide you to the breakthrough voice you need to outsmart and outperform your competitors.

The Language of Strong Black Womanhood
The Language of Strong Black Womanhood

Author: Karla D. Scott

Publisher: Rowman & Littlefield

Published: 2017-09-07

Total Pages: 117

ISBN-13: 1498544096

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In The Language of Strong Black Womanhood: Myths, Models, Messages, and a New Mandate for Self-Care, Black women of the Baby Boomer generation and Hip Hop generation share messages communicated and models witnessed in their socialization for strength revealing how this mandate endures in Black women’s lived experiences. They also express concern that self-care was not presented as critical for sustaining life as a strong Black woman—a concern shared by Black women bloggers who advocate resisting the myth and redefining strength for self-care. This Black feminist exploration of strong Black womanhood provides an alternative to harmful perceptions, constructions, and representations of Black women and suggests a mandate to move toward the revolutionary act of Black women’s self-care.

Artemis
Artemis

Author: Andy Weir

Publisher: Ballantine Books

Published: 2018-07-03

Total Pages: 369

ISBN-13: 0553448145

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The bestselling author of The Martian returns with an irresistible new near-future thriller—a heist story set on the moon. Jasmine Bashara never signed up to be a hero. She just wanted to get rich. Not crazy, eccentric-billionaire rich, like many of the visitors to her hometown of Artemis, humanity’s first and only lunar colony. Just rich enough to move out of her coffin-sized apartment and eat something better than flavored algae. Rich enough to pay off a debt she’s owed for a long time. So when a chance at a huge score finally comes her way, Jazz can’t say no. Sure, it requires her to graduate from small-time smuggler to full-on criminal mastermind. And it calls for a particular combination of cunning, technical skills, and large explosions—not to mention sheer brazen swagger. But Jazz has never run into a challenge her intellect can’t handle, and she figures she’s got the ‘swagger’ part down. The trouble is, engineering the perfect crime is just the start of Jazz’s problems. Because her little heist is about to land her in the middle of a conspiracy for control of Artemis itself. Trapped between competing forces, pursued by a killer and the law alike, even Jazz has to admit she’s in way over her head. She’ll have to hatch a truly spectacular scheme to have a chance at staying alive and saving her city. Jazz is no hero, but she is a very good criminal. That’ll have to do. Propelled by its heroine’s wisecracking voice, set in a city that’s at once stunningly imagined and intimately familiar, and brimming over with clever problem-solving and heist-y fun, Artemis is another irresistible brew of science, suspense, and humor from #1 bestselling author Andy Weir.

What the F
What the F

Author: Benjamin K. Bergen

Publisher: Basic Books

Published: 2016-09-13

Total Pages: 290

ISBN-13: 0465096484

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It may be starred, beeped, and censored -- yet profanity is so appealing that we can't stop using it. In the funniest, clearest study to date, Benjamin Bergen explains why, and what that tells us about our language and brains. Nearly everyone swears-whether it's over a few too many drinks, in reaction to a stubbed toe, or in flagrante delicto. And yet, we sit idly by as words are banned from television and censored in books. We insist that people excise profanity from their vocabularies and we punish children for yelling the very same dirty words that we'll mutter in relief seconds after they fall asleep. Swearing, it seems, is an intimate part of us that we have decided to selectively deny. That's a damn shame. Swearing is useful. It can be funny, cathartic, or emotionally arousing. As linguist and cognitive scientist Benjamin K. Bergen shows us, it also opens a new window onto how our brains process language and why languages vary around the world and over time. In this groundbreaking yet ebullient romp through the linguistic muck, Bergen answers intriguing questions: How can patients left otherwise speechless after a stroke still shout Goddamn! when they get upset? When did a cock grow to be more than merely a rooster? Why is crap vulgar when poo is just childish? Do slurs make you treat people differently? Why is the first word that Samoan children say not mommy but eat shit? And why do we extend a middle finger to flip someone the bird? Smart as hell and funny as fuck, What the F is mandatory reading for anyone who wants to know how and why we swear.

Swearing? I Call it Strong Language
Swearing? I Call it Strong Language

Author: Sassy Quotes Press

Publisher:

Published: 2021-01-29

Total Pages: 70

ISBN-13:

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Make Her Laugh Out Loud with This Creative Sweary Gift This "Rosie the Riveter"-inspired cover says it all - strong women use strong language! Packed with positive profanity and funny designs, this mood-boosting adult coloring book is the perfect gift for sassy friends, girlfriends, wives, sisters and moms who drop fbombs and love snark and sarcasm. 30 original designs with motivational swear word quotes to help you laugh, feel good and relax. Lots of variety so you won't get bored! Whimsical and detailed drawings and doodles are paired with punchy cuss-word quotes and sweary affirmations, including: Look on the Fucking Bright Side (sassy Pineapple wearing sunglasses drawing) Do Epic Shit (inspiring vintage travel poster) Inhale the Good Shit, Exhale the Bullshit (supercute mandala doodle) Bloom Bitch! (fucking flowers, of course!) Classy as Fuck (royal horse & carriage that will delight fans of Regency London romance) You are Fucking Magical (beautiful castle art) I Swear Because I Care! (bold heart doodle pattern) And many more - check out the back cover of the book or look inside for samples! Dark, chalkboard style paper lets you create vivid, eye-catching artwork! Quality paper and single-sided printing for creating vibrant, frameable art using your favorite colored pencils, pens and markers. (Looking for the traditional light paper version of this coloring book? Click on the Sassy Quotes Press author link to see that version of this hilarious coloring book.) Makes a perfect gift for birthdays, Mother's Day, White Elephant gag gift exchanges -- or any day you want to put a smile on their face! Get this profanely funny gift today!

Offensive Language
Offensive Language

Author: Jim O’Driscoll

Publisher: Bloomsbury Publishing

Published: 2020-11-12

Total Pages: 215

ISBN-13: 1350169692

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Why do people take offence at things that are said? What is it exactly about an offending utterance which causes this negative reaction? How well motivated is the response to the offence? Offensive Language addresses these questions by applying an array of concepts from linguistic pragmatics and sociolinguistics to a wide range of examples, from TV to Twitter and from Mel Gibson to Donald Trump. Establishing a sharp distinction between potential offence and actual offence, Jim O'Driscoll then examines a series of case studies where offence has been caused, assessing the nature and degree of both the offence and the documented response to it. Through close linguistic analysis, this book explores the fine line between free speech and criminal activity, searching for a principled way to distinguish the merely embarrassing from the reprehensible and the censurable. In this way, a new approach to offensive language emerges, involving both how we study it and how it might be handled in public life.