This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business. Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.
Presenting an overview of fashion drawing, presentation and illustration, this work teaches students how to draw the fashion figure as well as featuring the work of established illustrators, encouraging readers to observe and to develop their confidence and skills as an illustrator.
This second edition is updated throughout and includes additional material on time management and numerous interviews with leading designers. Empowered by the step-by-step guidance in this book, interior designers will be able to establish prices and budgets that make their clients happy and their businesses profitable. Written by a designer and veteran expert on pricing, estimating, and budgeting systems, the book provides practical guidelines on how to value the cost of designing commercial or residential interiors, from the designer's creative input to the pricing of decorating products and procedures. The book shows how to determine a profitable and fair hourly rate, balance the client's budget with his or her wishes and needs, negotiate prices with suppliers and contractors, write realistic estimates and clear proposals, manage budgets for projects of all sizes and types, and position the firm's brand in relation to its practices. Interviews with experienced interior designers, case studies, and sidebars highlight professional pitfalls and how to master them, from daily crisis management and self-organization to finding the perfect office manager.
Advanced Fashion Drawing is a practical book showing not only how to draw the figure but also how to illustrate it in today’s fashion and lifestyle market. Designed specifically for those interested in illustrating fashion and lifestyle commercially, Bil Donovan demonstrates how to create an illustration with a sense of fashion, rather than one that concentrates solely on the fashion figure. A series of demonstrations and exercises help the advanced illustration student hone their skills and increase their level of draughtsmanship, while establishing their own personal style.
Williams (graphic design firm founder, author, teacher, lecturer on graphic design theory and business issues) provides useful information for beginning and experienced owners of design businesses, about achieving and increasing profitability. Topics include new trends in technology and communication, project proposals, rates, budgets, estimates, negotiations, financial management, software, and work environment. Written in a personable style to appeal to the creative professional who is mystified by the financial side of the design business. c. Book News Inc.