Packed with information, illustrations, graphs, forms, and worksheets, the Streetwise “RM” books provide everything business-people need to get up and running in the fast lane. Readers benefit from the expert advice of seasoned professionals in all areas of business, from motivating employees to marketing, building website traffic to financing.
Start a profitable company making the natural products you love. Professional soapmaker Sandy Maine shares her business-building methods and inspiring philosophy to help you turn your passion into a vocation. Taking the mystery out of entrepreneurship, Maine provides clear advice on how to develop a sound business plan, identify your client base, create attractive packaging, set prices, manage an accounting system, employ staff, and much more. Get ready to take your herbal product to the marketplace.
It's a huge step for a person to decide to start their own business. Whether it's a small babysitting business or a corporation, the principles remain the same. Readers explore the ins and outs of entrepreneurship, from finding ways to finance business dreams to how to grow business in a difficult economic climate.
This area offers everything from historic sights to stunning natural scenery. Whether you want to take a ferry out to the infamous Alcatraz Island, weekend in the Wine Country or hike through the Muir woods, your DK Eyewitness travel guide makes sure you experience all that San Francisco and the Bay Area have to offer. A city famed for its seven steep hills, San Francisco’s peaks offer unparalleled views over its diverse neighbourhoods, from the historic houses of Alamo to the lantern-adorned alleys of Chinatown. In the surrounding Bay Area, visitors will find lush vineyards, picturesque towns and breathtaking natural wonders. Our newly updated guide brings San Francisco and the Bay Area to life, transporting you there like no other travel guide does with expert-led insights and advice, detailed information on all the must-see sights, inspiring photography and our trademark illustrations. You'll discover: • our pick of San Francisco and the Bay Area’s must-sees, top experiences and hidden gems • the best spots to eat, drink, shop and stay • detailed maps and walks which make navigating the region easy • easy-to-follow itineraries • expert advice: get ready, get around and stay safe • color-coded chapters to every part of San Francisco and the Bay Area • our new lightweight format, so you can take it with you wherever you go Want the best of San Francisco in your pocket? Try our DK Eyewitness Top 10 San Francisco. Seeing more of the state? Try our DK Eyewitness California.
An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.
INTERNATIONAL BESTSELLER • A bestselling dystopian novel that tackles surveillance, privacy and the frightening intrusions of technology in our lives—a “compulsively readable parable for the 21st century” (Vanity Fair). When Mae Holland is hired to work for the Circle, the world’s most powerful internet company, she feels she’s been given the opportunity of a lifetime. The Circle, run out of a sprawling California campus, links users’ personal emails, social media, banking, and purchasing with their universal operating system, resulting in one online identity and a new age of civility and transparency. As Mae tours the open-plan office spaces, the towering glass dining facilities, the cozy dorms for those who spend nights at work, she is thrilled with the company’s modernity and activity. There are parties that last through the night, there are famous musicians playing on the lawn, there are athletic activities and clubs and brunches, and even an aquarium of rare fish retrieved from the Marianas Trench by the CEO. Mae can’t believe her luck, her great fortune to work for the most influential company in the world—even as life beyond the campus grows distant, even as a strange encounter with a colleague leaves her shaken, even as her role at the Circle becomes increasingly public. What begins as the captivating story of one woman’s ambition and idealism soon becomes a heart-racing novel of suspense, raising questions about memory, history, privacy, democracy, and the limits of human knowledge.
"Practical tips and suggestions provide effective ways of dealing with problems in hiring, training, leadership, discipline, performance appraisal, and compensation administration."--Back cover.
One of New York Magazine's best books on Silicon Valley! The true, behind-the-scenes history of the people who built Silicon Valley and shaped Big Tech in America Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There she saw firsthand how deeply intertwined Silicon Valley was with the federal government--and always had been--and how shallow the common understanding of the secrets of the Valley's success actually was. Now, after almost five years of pioneering research, O'Mara has produced the definitive history of Silicon Valley for our time, the story of mavericks and visionaries, but also of powerful institutions creating the framework for innovation, from the Pentagon to Stanford University. It is also a story of a community that started off remarkably homogeneous and tight-knit and stayed that way, and whose belief in its own mythology has deepened into a collective hubris that has led to astonishing triumphs as well as devastating second-order effects. Deploying a wonderfully rich and diverse cast of protagonists, from the justly famous to the unjustly obscure, across four generations of explosive growth in the Valley, from the forties to the present, O'Mara has wrestled one of the most fateful developments in modern American history into magnificent narrative form. She is on the ground with all of the key tech companies, chronicling the evolution in their offerings through each successive era, and she has a profound fingertip feel for the politics of the sector and its relation to the larger cultural narrative about tech as it has evolved over the years. Perhaps most impressive, O'Mara has penetrated the inner kingdom of tech venture capital firms, the insular and still remarkably old-boy world that became the cockpit of American capitalism and the crucible for bringing technological innovation to market, or not. The transformation of big tech into the engine room of the American economy and the nexus of so many of our hopes and dreams--and, increasingly, our nightmares--can be understood, in Margaret O'Mara's masterful hands, as the story of one California valley. As her majestic history makes clear, its fate is the fate of us all.
