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Author: Bob Adams
Publisher: Adams Media
Published: 1997-01-01
Total Pages: 258
ISBN-13: 9781558507784
DOWNLOAD EBOOKFilled with often contrarian wisdom that the author usually learned the hard way--by making mistakes--this succinct book delivers Bob Adams' witty, pragmatic insight while entertaining the reader with his multitude of mistakes and glorious failures. Dedicated Web site.
Author: Don Debelak
Publisher: Adams Media
Published: 2002-06-01
Total Pages: 362
ISBN-13: 9781580622684
DOWNLOAD EBOOKIn a single, well-organized book, industry veteran Don Debelak answers all your questions about developing a marketing plan. And if you're a small-business owner, don't dismiss his book out of hand because you assume his ideas will be too expensive - he feels your pain. His advice is sophisticated yet cost-effective, and it does not rely on advertising or other pricey tactics. The book is structured clearly, with chapters on each aspect of the marketing plan. Worksheets, appendices and examples of actual marketing plans from companies that range from a coffee shop to an Internet company make its content hands on. getAbstract recommends this practical guide to new entrepreneurs and others who are looking to gain traction in the marketplace.
Author: Sandra L. Beckwith
Publisher: Adams Media
Published: 2003
Total Pages: 341
ISBN-13: 9781580627719
DOWNLOAD EBOOKAward-winning publicist Beckwith goes beyond other PR primers to not only show the mechanics of writing pitch letters and publicity kits, but also how to strategically create a PR plan for a business. Includes sample forms, resources, and other great ideas.
Author: Marc Kramer
Publisher: Adams Media Corporation
Published: 2000
Total Pages: 0
ISBN-13: 9781580621953
DOWNLOAD EBOOKHow to revitalize a stagnant enterprise.
Author: Keith Patching
Publisher: Routledge
Published: 2012-10-12
Total Pages: 339
ISBN-13: 1136014578
DOWNLOAD EBOOK'Corporate Politics for IT Managers: How to get Streetwise' addresses some of the most persistent problems faced by IT managers which undermine their power and influence in their organisations and which prevents them obtaining seat on the board of directors. It deals directly with the IT stereotype and offers advice on how to survive and then thrive despite the odds being stacked against the IT manager. Divided into four parts, 'How the IT Manager Gets Streetwise' begins by placing the IT stereotype in context, and proceeds to challenge the IT persons' habitual behaviours of the past, and present ways of rethinking IT services, before concluding with how managers can become "streetwise" in today's organisations. There are many books on the market telling IT managers how to construct IT and IS strategies, and even more on how to 'run' an IT department or function. However, few deal with the politics in organisations. 'Corporate Politics for IT Managers: How to get Streetwise' equips IT managers with the necessary skills to cope successfully in the political arenas of the boardrooms in today's businesses.
Author: Joe LoCicero
Publisher: Adams Media
Published: 2007-01-19
Total Pages: 0
ISBN-13: 9781598690668
DOWNLOAD EBOOKWhen mastered effectively, the art of business communication can build a lucrative, impressive, and respected company beyond imagination. A company that embraces solid communication saves and makes time and money--the two hottest commodities in the business world. In Streetwise Business Communications, communications expert Joe LoCicero answers your questions about communicating with clients and staff, dealing with technology and choosing the right medium.Streetwise Business Communications is the complete reference for all small business owners who struggle to come up with a clear and concise message, and the means with which to communicate that message. You too can communicate a message, retain, and win new business--even compete with the big boys. All you need is the proper the tools to speak, write, organize, and present their message effectively. Streetwise Business Communications will arm you with those tools!Includes crucial advice on: Good grammar and correct spellings of commonly misspelled words Proper phone and email etiquette Well-organized letters, memos, and e-mails Presentation skills In all its formats, communication must constantly, continually, and cleverly work to get--and keep--business. No matter the size of your business, Streetwise Business Communications will keep you and your company in contact, in command, and in control! The AuthorJoe LoCicero has been a marketing consultant and master of communication for the past fifteen years. He developed communication materials for Coca-Cola, Discovery Channel, Paramount, Disney, Marriott, Sony, Turner Broadcasting, Fox Sports Network, TimeWarner, and Hallmark. He has put his skills to work launching his own lifestyle brand company, PRACTICAL WHIMSY. He is the author of The Complete Idiot's Guide to Clear Thinking. He lives in Los Angeles, CA.
Author: Alexander Hiam
Publisher: Adams Media
Published: 2002-06-01
Total Pages: 0
ISBN-13: 9781580622561
DOWNLOAD EBOOKThe savvy approach that readers expect from the "Streetwise" series is applied to critical MBA skills that are crucial to businesses of all sizes. In an innovative, user-friendly format, the book offers five popular business workshops: communications, leadership, employee motivation, financial management, and sales and marketing. Two-color throughout.
Author: Richard Walsh
Publisher: Simon and Schuster
Published: 2008-05-01
Total Pages: 189
ISBN-13: 1440501130
DOWNLOAD EBOOKAre you a slave to your to-do list? At the end of the day, is your list longer than when you started? Are you awash in a sea of sticky notes and memos? Stop! Instead of listing your important tasks, schedule them with a start time and end time. This will help you create a mini-plan for each task, and a workable, productive agenda for your day. This is just one tip from Time Management, Second Edition. And there's more-a lot more. You'll learn how to: Distinguish between the important and the urgent Say "No" and avoid time-wasting tasks Delegate for greater productivity Communicate more effectively Understand the many time-management software programs available Cope with stress This book provides both a framework for building a personal time philosophy and the real-world tips and techniques for becoming more efficient and productive. You have more time than you think. Time Management, Second Edition will help you find it. Richard Walsh is a publishing professional who specializes in career books. He edits the annual National JobBank. He lives in Boston.
Author: Aliza Risdahl
Publisher: Adams Media
Published: 2007-10-01
Total Pages: 0
ISBN-13: 9781598691443
DOWNLOAD EBOOKA strong Internet presence is an increasingly vital part of business success. Streetwise® eCommerce walks small business owners through the ins and outs of building a profitable, effective cyber strategy. Internet guru Aliza Risdahl shows readers how to: * Tailor an Internet program to an overall business plan * Create and manage an e-mail list * Design a Web site * Build an online community * Market and sell online From the big picture to the nitty-gritty details, Internet novices and seasoned Web users alike will reap the rewards of this accessible yet insightful guide to business online. AUTHOR: Aliza Risdahl (Anchorage, AK) was voted one of Newsweek's "Top 50 People Who Matter Most on the Internet" and is a leader in Internet marketing and entrepreneurship. Aliza founded the first womanowned, full-service Internet company, Cybergrrl, Inc., is the author of four previous books, and is a regular contributor to Entrepreneur, Home Business, and Professional Woman.
Author: Theo Stephan Williams
Publisher: North Light Books
Published: 1998-03-01
Total Pages: 148
ISBN-13: 9780891348016
DOWNLOAD EBOOKA how to on setting up your own studio, promoting yourself, managing your time, negotiating a fair price, and getting clients and keeping them.
