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Author: Eyal Menin
Publisher:
Published: 2003
Total Pages: 340
ISBN-13: 9780130358134
DOWNLOAD EBOOKThis is a comprehensive guide to creating and streaming media files over the Internet or over a corporate network--complete with case studies and glossary.
Author: Michael D'Oliveiro
Publisher: Routledge
Published: 2019-06-03
Total Pages: 134
ISBN-13: 0429770898
DOWNLOAD EBOOKStreaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our information and entertainment. It has created upheaval in the entire value chain and wiped out industries slow to adapt to it (like the video store rental chain). And it continues to evolve. Streaming media is transforming business communications in myriad ways, and it is becoming almost as crucial for project managers and marketers to understand streaming technology as it is for media professionals. The Streaming Media Guide demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. Common terms and systems being used in this space are presented and defined simply and clearly for non-technical readers. Best practice examples from Michael D'Oliveiro's experiences demonstrate how this technology can be successfully implemented. This book equips any media professional with the most basic of traditional media knowledge to enable confident conversations in the typical media organisation they work in. For technology-based graduates or dedicated broadcast professional seeking to refresh their understanding, this book provides enough information to form a solid foundation for day-to-day work. Finally, for leaders in cross-functional senior management matrices, information is provided to enable you to understand and exploit streaming media capabilities as a business. This will be the ultimate reference source, guaranteed to be bedside reading for anyone serious about using streaming media.
Author: Peter Stewart
Publisher: Routledge
Published: 2017-11-22
Total Pages: 417
ISBN-13: 1351807986
DOWNLOAD EBOOKThe Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he’s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.
Author: Wankel, Charles
Publisher: IGI Global
Published: 2011-06-30
Total Pages: 492
ISBN-13: 1609608011
DOWNLOAD EBOOK"This book is both a snapshot of streaming media in higher education as it is today and a window into the many developments already underway, forecasting of areas yet to be developed"-- Provided by publisher.
Author: Dan Rayburn
Publisher: CRC Press
Published: 2012-07-26
Total Pages: 265
ISBN-13: 1136032185
DOWNLOAD EBOOKSteaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data
Author: Eli Noam
Publisher: Edward Elgar Publishing
Published: 2021-01-29
Total Pages: 424
ISBN-13: 1800375026
DOWNLOAD EBOOKAlong with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV—online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content.
Author: Martin Fleury
Publisher:
Published: 2012
Total Pages: 0
ISBN-13: 9781466616134
DOWNLOAD EBOOK"This book offers insights into current and future communication technologies for a converged Internet that promises soon to be dominated by multimedia applications, at least in terms of bandwidth consumption"--Provided by publisher.
Author: electrical training ALLIANCE
Publisher:
Published: 2020-04
Total Pages:
ISBN-13: 9781935941385
DOWNLOAD EBOOKAuthor: Helen Katz
Publisher: Routledge
Published: 2019-05-03
Total Pages: 236
ISBN-13: 042978564X
DOWNLOAD EBOOKThe Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Author: Joe Follansbee
Publisher: Taylor & Francis
Published: 2006
Total Pages: 306
ISBN-13: 0240808630
DOWNLOAD EBOOKStreaming media technology is growing into an indispensable part of a successful business communications strategy. This volume gives a professional boost to individuals new to the technology.
