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Author: Syed Saad Andaleeb
Publisher: Emerald Group Publishing
Published: 2016-12-22
Total Pages: 589
ISBN-13: 1786357453
DOWNLOAD EBOOKWith a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Author: Stanley Paliwoda
Publisher: Routledge
Published: 2013-01-04
Total Pages: 204
ISBN-13: 1136303812
DOWNLOAD EBOOKAsia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.
Author: M. Roll
Publisher: Springer
Published: 2016-02-11
Total Pages: 356
ISBN-13: 113735917X
DOWNLOAD EBOOKThis second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Author: Bodo B. Schlegelmilch
Publisher: Routledge
Published: 2020-11-24
Total Pages: 517
ISBN-13: 1351038648
DOWNLOAD EBOOKThe Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Author: Alexander Chernev
Publisher:
Published: 2009
Total Pages: 283
ISBN-13: 9780982512630
DOWNLOAD EBOOKStrategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
Author: Dane Butler
Publisher: Scientific e-Resources
Published: 2019-06-08
Total Pages: 348
ISBN-13: 1839473169
DOWNLOAD EBOOKThe economic liberalization and globalization, initiated a few decades ago, has played a key role in bringing drastic transformation in business scenario. There has been a paradigm shift in the role played by top managers to keep their business rolling smoothly. The existing and prospective managers are required to think strategically by carefully analyzing the business environment, both external and internal, while extrapolating the trends before taking crucial decisions. The book Strategic Marketing Management has been written keeping in view the needs of Business Schools covering courses. Various models and theories have been explained with examples from appropriate corporate scenario. Strategic Marketing Management is a field of management which provides strategic approaches to the challenges of marketing. This book studies the concept of strategic marketing in a succinct manner so that even a beginner will be able to understand the idea of strategic marketing easily. It will be highly useful to the students and teachers of Marketing Management. This book offers useful information for students of management and for marketers from companies of all sizes.
Author: T C Melewar
Publisher: Bloomsbury Publishing
Published: 2017-09-16
Total Pages: 336
ISBN-13: 0230356648
DOWNLOAD EBOOKStrategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
Author: M. Roll
Publisher: Springer
Published: 2005-10-17
Total Pages: 273
ISBN-13: 0230513069
DOWNLOAD EBOOKThis book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
Author: George Haley
Publisher: Routledge
Published: 2013-01-11
Total Pages: 173
ISBN-13: 113600713X
DOWNLOAD EBOOKMuch has been written about the rise of the Asian economies in recent decades, and their coming economic dominance in the next century. The New Asian Emperors shows how and why overseas Chinese companies are achieving dominance in the Asia Pacific. In the wake of the Asian Currency crisis, this book takes a fresh look at the role of the overseas Chinese as they continue to create some of Asia's most wealthy and successful companies. In particular, the authors tackle the principal difference between Western and Eastern business practices. The overseas Chinese, due to their origins and history developed a unique form of management - now they maintain it as their competitive advantage. Although Asian governments are currently floundering, the overseas Chinese networks continue to prosper. The authors explain the following to Eastern and Western managers: the sources and characteristics of overseas Chinese management, how to combat the overseas Chinese, the strengths and exploitable weaknesses of the overseas Chinese, whether overseas Chinese management practices will spread in the same way as Japanese management did, whether Western management technologies will find themselves outclassed. A feature of the book are the exclusive, in-depth interviews with the New Asian Emperors since most of them avoid the press and little is known of them.
Author: Philip Kotler
Publisher: Halsted Press
Published: 2002
Total Pages: 240
ISBN-13: 9780470820803
DOWNLOAD EBOOKA repositioning effort has become crucial to Asia in 2002 as a result of economic crisis, which served as a catalyst for change. This book provides a new model for the Asian region, one which offers the prospect of vital and sustainable growth to the region's economies and companies.
