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Author: Syed Saad Andaleeb
Publisher: Emerald Group Publishing
Published: 2016-12-22
Total Pages: 589
ISBN-13: 1786357453
DOWNLOAD EBOOKWith a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Author: John A. Quelch
Publisher:
Published: 1996
Total Pages: 524
ISBN-13:
DOWNLOAD EBOOKFor senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.
Author: Stanley Paliwoda
Publisher: Routledge
Published: 2013-01-04
Total Pages: 204
ISBN-13: 1136303812
DOWNLOAD EBOOKAsia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.
Author: Luiz Moutinho
Publisher:
Published: 2013
Total Pages: 490
ISBN-13: 9789814369565
DOWNLOAD EBOOKAuthor: Sunny T. H. Goh
Publisher:
Published: 2003
Total Pages: 210
ISBN-13: 9789832639336
DOWNLOAD EBOOKAuthor: M. Roll
Publisher: Springer
Published: 2016-02-11
Total Pages: 356
ISBN-13: 113735917X
DOWNLOAD EBOOKThis second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Author: Jim Aitchison
Publisher:
Published: 2002-06-06
Total Pages: 440
ISBN-13:
DOWNLOAD EBOOKAs Asian marketing becomes more sophisticated, so too does Asian advertising. This book unravels the 100 most outstanding advertising campaigns from Asia, Australia and New Zealand to reveal the creative process and forces behind each campaign, to help readers better understand what advertising is all about in Asia. It looks into what makes each campaign tick by giving a complete rundown of its objectives, strategy, creative synergy and results
Author: M. Roll
Publisher: Springer
Published: 2005-10-17
Total Pages: 273
ISBN-13: 0230513069
DOWNLOAD EBOOKThis book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
Author: Dawn Iacobucci
Publisher:
Published: 2015
Total Pages: 530
ISBN-13: 9789814455244
DOWNLOAD EBOOKAuthor: Irene Chow
Publisher:
Published: 2004
Total Pages: 738
ISBN-13:
DOWNLOAD EBOOKOffers a taste of the diverse management and economic climate in Asia by placing a magnifying glass over the economies of Asia. It first develops a framework for understanding business strategy, then provides a detailed profile of Asian countries with spotlights on their business characteristics and how that affects the implementation of strategy.
