Read and Download eBook Full
Author: Syed Saad Andaleeb
Publisher: Emerald Group Publishing
Published: 2016-12-22
Total Pages: 589
ISBN-13: 1786357453
DOWNLOAD EBOOKWith a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Author: John A. Quelch
Publisher:
Published: 2001
Total Pages: 0
ISBN-13: 9780130283573
DOWNLOAD EBOOKFor courses in International Marketing, Advanced Marketing Management, and Marketing Strategy. With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challenges and opportunities Western companies can expect to encounter when marketing in Muslim countries.
Author: Jham, Vimi
Publisher: IGI Global
Published: 2013-07-31
Total Pages: 373
ISBN-13: 1466643587
DOWNLOAD EBOOKAs marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
Author: Russell Abratt
Publisher: Routledge
Published: 2018-07-04
Total Pages: 148
ISBN-13: 0429951558
DOWNLOAD EBOOKThis book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.
Author: Atanu Adhikari
Publisher: Springer
Published: 2017-05-03
Total Pages: 171
ISBN-13: 3319515454
DOWNLOAD EBOOKThis book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.
Author: Mark S. Glynn
Publisher: Emerald Group Publishing
Published: 2012-04-04
Total Pages: 370
ISBN-13: 1780525761
DOWNLOAD EBOOKThis book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
Author: David W. Cravens
Publisher: Irwin Professional Pub
Published: 2001-09-01
Total Pages: 685
ISBN-13: 9780072514827
DOWNLOAD EBOOKStrategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
Author: Atanu Adhikari
Publisher: Springer
Published: 2017-05-27
Total Pages: 94
ISBN-13: 3319526979
DOWNLOAD EBOOKThis is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Author: Laurence Martin Weinstein
Publisher: Cengage Learning
Published: 2001
Total Pages: 0
ISBN-13: 9780324027372
DOWNLOAD EBOOKThis collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites typically include principles of marketing and at least two other marketing courses; marketing management, if taught at the graduate level.
Author: Kenneth L. Bernhardt
Publisher: McGraw-Hill/Irwin
Published: 1997
Total Pages: 0
ISBN-13: 9780256204643
DOWNLOAD EBOOKThe traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diversity of the cases offered--not everyone can write a good case.3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only.
