This book is the second book-length publication of the programme Media and Education in the Digital Age-MEDA. The contributions discuss the risks of the digital turn in educational storytelling but also of the opportunities for critical engagements. They provide unique ideas, evidence and inspiration in support of critical education.
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.
Debuting in its first edition News Now: Visual Storytelling in the Digital Age helps today's broadcast journalism students prepare for a mobile, interactive, and highly competitive workplace. The authors, all faculty members of the prestigious Cronkite School of Journalism and Mass Communication, bring their real-world expertise to a book designed to be a trusted reference for the next generation of broadcast journalists.
Digital Storytelling shows you how to create immersive, interactive narratives across a multitude of platforms, devices, and media. From age-old storytelling techniques to cutting-edge development processes, this book covers creating stories for all forms of New Media, including transmedia storytelling, video games, mobile apps, and second screen experiences. The way a story is told, a message is delivered, or a narrative is navigated has changed dramatically over the last few years. Stories are told through video games, interactive books, and social media. Stories are told on all sorts of different platforms and through all sorts of different devices. They’re immersive, letting the user interact with the story and letting the user enter the story and shape it themselves. This book features case studies that cover a great spectrum of platforms and different story genres. It also shows you how to plan processes for developing interactive narratives for all forms of entertainment and non-fiction purposes: education, training, information and promotion. Digital Storytelling features interviews with some of the industry’s biggest names, showing you how they build and tell their stories.
The idea of storytelling goes beyond the borders of language, culture, or traditional education, and has historically been a tie that bonds families, communities, and nations. Digital storytelling offers opportunities for authentic academic and non-academic literacy learning across a multitude of genres. It is easily accessible to most members of society and has the potential to transform the boundaries of traditional education. As concepts around traditional literacy education evolve and become more culturally and linguistically relevant and responsive, the connections between digital storytelling and disciplinary literacy warrant considered exploration. Connecting Disciplinary Literacy and Digital Storytelling in K-12 Education develops a conceptual framework around pedagogical connections to digital storytelling within K-12 disciplinary literacy practices. This essential reference book supports student success through the integration of digital storytelling across content areas and grade levels. Covering topics that include immersive storytelling, multiliteracies, social justice, and pedagogical storytelling, it is intended for stakeholders interested in innovative K-12 disciplinary literacy skill development, research, and practices including but not limited to curriculum directors, education faculty, educational researchers, instructional facilitators, literacy professionals, teachers, pre-service teachers, professional development coordinators, teacher preparation programs, and students.
This book is a collection of papers from an international inter-disciplinary conference focusing on storytelling and human life. The chapters in this volume provide unique accounts of how stories shape the narratives and discourses of people’s lives and work; and those of their families and broader social networks. From making sense of history; to documenting biographies and current pedagogical approaches; to exploring current and emerging spatial and media trends; this book explores the possibilities of narrative approaches as a theoretical scaffold across numerous disciplines and in diverse contexts. Central to all the chapters is the idea of stories being a creative and reflexive means to make sense of people’s past, current realities and future possibilities. Contributors are Prue Bramwell-Davis, Brendon Briggs, Laurinda Brown, Rachel Chung, Elizabeth Cummings, Szymon Czerkawski, Denise Dantas, Joanna Davidson, Nina Dvorko, Sarah Eagle, Theresa Edlmann, Gavin Fairbairn, Keven Fletcher, Sarah Garvey, Phyllis Hastings, Tracy Ann Hayes, Welby Ings, Stephanie Jacobs, Dean Jobb, Caroline M. Kisiel, Maria-Dolores Lozano, Mădălina Moraru, Michael R. Ogden, Nancy Peled, Valerie Perry, Melissa Lee Price, Rasa Račiūnaitė-Paužuolienė, Irena Ragaišienė, Remko Smid, Paulette Stevens, Cheryl Svensson, Mary O’Brien Tyrrell, Shunichi Ueno, Leona Ungerer, Sarah White, Wai-ling Wong and Bridget Anthonia Makwemoisa Yakubu.
