Steal These Ideas!

Steal These Ideas!

Author: Steve Cone

Publisher: John Wiley & Sons

Published: 2011-09-09

Total Pages: 186

ISBN-13: 1118146913

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The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor. This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts The book is illustrated throughout with examples of the good, bad, and ugly in advertising Includes new ideas on how to take full advantage of online marketing and social media Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson Author Steve Cone is the Executive Vice President of AARP Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace.


The Secret of Platform 13

The Secret of Platform 13

Author: Eva Ibbotson

Publisher: Pan Macmillan

Published: 2008-09-04

Total Pages: 167

ISBN-13: 0330477692

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Under Platform 13 at King's Cross Station there is a secret door that leads to a magical island . . . It appears only once every nine years. And when it opens, four mysterious figures step into the streets of London. A wizard, an ogre, a fey and a young hag have come to find the prince of their kingdom, stolen as a baby nine years before. But the prince has become a horrible rich boy called Raymond Trottle, who doesn't understand magic and is determined not to be rescued. Shortlisted for the Smarties Prize, The Secret of Platform 13 is an exciting magical adventure from Eva Ibbotson, the award-winning author of Journey to the River Sea. 'This kind of fun will never fail to delight' Philip Pullman


Steal This Book

Steal This Book

Author: Abbie Hoffman

Publisher: Da Capo Press

Published: 2002-02-25

Total Pages: 352

ISBN-13: 9781568582177

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A handbook of survival and warfare for the citizens of Woodstock Nation A classic of counterculture literature and one of the most influential--and controversial--documents of the twentieth century, Steal This Book is as valuable today as the day it was published. It has been in print continuously for more than four decades, and it has educated and inspired countless thousands of young activists. Conceived as an instruction manual for radical social change, Steal This Book is divided into three sections--Survive! Fight! and Liberate! Ever wonder how to start a guerilla radio station? Or maybe you want to brush up on your shoplifting techniques. Perhaps you're just looking for the best free entertainment in New York City. (The Frick Collection--"Great when you're stoned.") Packed with information, advice, and Abbie's unique outlaw wisdom ("Avoid all needle drugs--the only dope worth shooting is Richard Nixon."), Steal This Book is a timeless reminder that, no matter what the struggle, freedom is always worth fighting for. "All Power to the Imagination was his credo. Abbie was the best."--Studs Terkel


DIY MFA

DIY MFA

Author: Gabriela Pereira

Publisher: Penguin

Published: 2016-07-08

Total Pages: 306

ISBN-13: 1599639343

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Get the Knowledge Without the College! You are a writer. You dream of sharing your words with the world, and you're willing to put in the hard work to achieve success. You may have even considered earning your MFA, but for whatever reason--tuition costs, the time commitment, or other responsibilities--you've never been able to do it. Or maybe you've been looking for a self-guided approach so you don't have to go back to school. This book is for you. DIY MFA is the do-it-yourself alternative to a Master of Fine Arts in creative writing. By combining the three main components of a traditional MFA--writing, reading, and community--it teaches you how to craft compelling stories, engage your readers, and publish your work. Inside you'll learn how to: • Set customized goals for writing and learning. • Generate ideas on demand. • Outline your book from beginning to end. • Breathe life into your characters. • Master point of view, voice, dialogue, and more. • Read with a "writer's eye" to emulate the techniques of others. • Network like a pro, get the most out of writing workshops, and submit your work successfully. Writing belongs to everyone--not only those who earn a degree. With DIY MFA, you can take charge of your writing, produce high-quality work, get published, and build a writing career.


Steal the Show

Steal the Show

Author: Michael Port

Publisher: Houghton Mifflin Harcourt

Published: 2015

Total Pages: 274

ISBN-13: 054455518X

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A powerful way to master every performance in your career and life, from presentations and sales pitches to interviews and tough conversations, drawing on the methods the author applied as a working actor and has honed over a decade of coaching salespeople, marketers, managers, and business owners.


Murder in Italy

Murder in Italy

Author: Candace Dempsey

Publisher: Penguin

Published: 2010-04-27

Total Pages: 303

ISBN-13: 1101187115

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The true story behind the notorious international murder--updated to cover Amanda Knox's acquittal. In Perugia, Italy, on November 2, 2007, police discovered the body of a British college student stabbed to death in her bedroom. The prosecutor alleged that the brutal murder had occurred during a drug-fueled sex game gone wrong. Her housemate, American honor student Amanda Knox, quickly became the prime suspect and soon found herself the star of a sensational international story, both vilified and eroticized by the tabloids and the Internet. Award-winning journalist Candace Dempsey gives readers a front-row seat at the trial and reveals the real story behind the media frenzy. "Beautifully researched, well-written, and clearly organized. Dempsey was the first journalist in the United States to raise questions about the Amanda Knox case, and the first to look deeply into the facts and begin to uncover the shocking truth. If you want to know the real story . you must read this book, reprinted after Knox's acquittal with a new ending."-Douglas Preston, New York Times bestselling author (with Mario Spezi) of The Monster of Florence


The Shattered Sea Series 3-Book Bundle

The Shattered Sea Series 3-Book Bundle

Author: Joe Abercrombie

Publisher: Del Rey

Published: 2016-06-21

Total Pages: 1006

ISBN-13: 1101969091

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Discover the fantasy novels that have earned raves from George R. R. Martin and Maze Runner author James Dashner, won a Locus Award and an Alex Award, and claimed best-of-the-year honors in Time, The Washington Post, and BuzzFeed. From a crippled slave whose appearance belies his dangerous ambitions, to “a girl who makes Katniss Everdeen look like Dorothy” (Chicago Tribune), an unforgettable cast of characters populate this addictive series, now together in one epic ebook bundle: HALF A KING HALF THE WORLD HALF A WAR Prince Yarvi has vowed to regain a throne he never wanted. But first he must survive cruelty, chains, and the bitter waters of the Shattered Sea. And he must do it all with only one good hand. Born a weakling in the eyes of his father, Yarvi is alone in a world where a strong arm and a cold heart rule. He cannot grip a shield or swing an axe, so he must sharpen his mind to a deadly edge. Gathering a strange fellowship of the outcast and the lost, he finds they can do more to help him become the man he needs to be than any court of nobles could. But even with loyal friends at his side, Yarvi learns that his path may end as it began—in twists, and traps, and tragedy. Praise for the Shattered Sea series “The Shattered Seas trilogy has worked its way into a very exclusive group of my favorite fantasy novels of all time. The pacing is perfect, the characters deep and true and real, the world rich and authentic, the plot full of twists and turns. Perhaps my favorite part is that no one is purely good or evil: Each and every character has layers upon layers that are a joy to discover. I tore through all three books and truly hope that someday Joe Abercrombie returns to this magnificent, captivating world.”—James Dashner, #1 New York Times bestselling author of The Maze Runner “A fast-paced tale of betrayal and revenge that grabbed me from page 1 and refused to let go.”—George R. R. Martin, on Half a King “Abercrombie’s Shattered Sea is a fantastic yet believable backdrop to Yarvi’s struggle, a vivid imaginary land.”—The Seattle Times, on Half a King “An excellent page-turner . . . full of drama and energy.”—New York Daily News, on Half the World “Compelling . . . [Thorn] makes Katniss Everdeen look like Dorothy.”—Chicago Tribune, on Half the World “A fantasy for all ages, and all times, [that] rends the soul as compulsively as anything Abercrombie has written to date . . . Half a War is a success in every way, putting a stupendous capstone on the entire Shattered Sea Trilogy.”—Tordotcom “Abercrombie piles on shocking betrayals and charges his characters a high price for vengeance in this powerful and fitting final volume.”—Publishers Weekly, on Half a War


The Book Thief

The Book Thief

Author: Markus Zusak

Publisher: Knopf Books for Young Readers

Published: 2007-12-18

Total Pages: 578

ISBN-13: 0307433846

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#1 NEW YORK TIMES BESTSELLER • ONE OF TIME MAGAZINE’S 100 BEST YA BOOKS OF ALL TIME The extraordinary, beloved novel about the ability of books to feed the soul even in the darkest of times. When Death has a story to tell, you listen. It is 1939. Nazi Germany. The country is holding its breath. Death has never been busier, and will become busier still. Liesel Meminger is a foster girl living outside of Munich, who scratches out a meager existence for herself by stealing when she encounters something she can’t resist–books. With the help of her accordion-playing foster father, she learns to read and shares her stolen books with her neighbors during bombing raids as well as with the Jewish man hidden in her basement. In superbly crafted writing that burns with intensity, award-winning author Markus Zusak, author of I Am the Messenger, has given us one of the most enduring stories of our time. “The kind of book that can be life-changing.” —The New York Times “Deserves a place on the same shelf with The Diary of a Young Girl by Anne Frank.” —USA Today DON’T MISS BRIDGE OF CLAY, MARKUS ZUSAK’S FIRST NOVEL SINCE THE BOOK THIEF.


The Business of Being a Writer, Second Edition

The Business of Being a Writer, Second Edition

Author: JANE. FRIEDMAN

Publisher:

Published: 2025-04-18

Total Pages: 0

ISBN-13: 9780226838656

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A thoroughly revised edition of the comprehensive guide to building and maintaining a successful career in writing. Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business, and those who want to make a living from their writing must understand the basic business principles underlying the industry. The Business of Being a Writer offers the business education writers need but so rarely receive. Jane Friedman is one of today's leading experts on the publishing industry. Through her website, social media presence, online courses, email newsletters, and other media, she helps writers understand how to navigate the industry with confidence and intentionality. This book advises writers on building a platform in a way that aligns with their values; critical mindset issues that might sabotage their efforts before they even begin; how to publish books and short works strategically; and what it means to diversify income streams beyond book sales. For this second edition, Friedman has updated every topic to reflect how the industry has evolved over the past half-decade. New features include a section on business and legal issues commonly faced by writers, exercises at the end of each chapter, and a wealth of sample materials posted on a companion website. Reaching beyond the mechanical aspects of publishing, The Business of Being a Writer will help both new and experienced writers approach their careers with the same creative spirit as their writing. Friedman is encouraging without sugarcoating reality, blending years of research with practical advice that will help writers market themselves and maximize their writing-related income. Her book will leave them empowered, confident, and ready to turn their craft into a sustainable career.