{Status Update} Trying to Keep My Business from Being Left Behind in this Social Media World
{Status Update} Trying to Keep My Business from Being Left Behind in this Social Media World

Author: Bobby Marhamat

Publisher: Lulu.com

Published: 2010-10-12

Total Pages: 72

ISBN-13: 0557664683

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Don't worry; the world of social media is not nearly as complicated as it sounds. Why chances are, you're thirteen-year-old niece has already got most social media websites figured out. If she can do it, you can certainly learn it too!It's important to note that you won't be playing on social media sites. Corporations, CEOs, managers and business owners are quite serious about the untapped potential of social media marketing. Websites like Twitter, My Space, FaceBook, LinkedIn, and LiveJournal are not just a glorified chat rooms. They are channels you can take to reach a mainstream audience.Bear with us as we explore the good, the bad and the ugly about the social media world. Following this book, you will know all you need to know about these popular websites, and what your strategy is for conquering the social media network with your brand.

No Buddy Left Behind
No Buddy Left Behind

Author: Terri Crisp

Publisher: Rowman & Littlefield

Published: 2012-11-06

Total Pages: 214

ISBN-13: 0762785438

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No Buddy Left Behind unveils the life-altering relationships American troops serving in the Middle East have shared with the stray dogs and cats they've rescued from the brutalities of war. Overcoming monumental obstacles, Operation Baghdad Pups' program manager Terri Crisp makes it her mission to save these wartime “buddies,” get them out of danger, and bring them home to the soldiers who love them. How exactly does someone get animals out of a country at war when normal resources are lacking and every step of a plan to transport animals could get you arrested, kidnapped, or blown apart? As Crisp soon learns, each rescue mission from first to last is a fly-by-the-seat-of-your-pants experience, and no animal is truly safe until its paws touch U.S. soil. Terri and her team have saved the lives of 223 dogs and forty-two cats befriended by military personnel since February 2008—and No Buddy Left Behind finally tells this story.

Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions
Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions

Author: Cruz-Cunha, Maria Manuela

Publisher: IGI Global

Published: 2011-10-31

Total Pages: 1060

ISBN-13: 1613501692

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Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become an important tool for businesses and business networking. The Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.

Becoming a Digital Unicorn
Becoming a Digital Unicorn

Author: Trice Johnson

Publisher: Hybrid Global Publishing

Published: 2022-03-09

Total Pages: 133

ISBN-13: 1951943686

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Becoming a Digital Unicorn: 5 Steps to Set Yourself Apart in a Competitive Economy. The continuous wave of digital disruptions is demanding something new from each of us, whether you work for a large corporation or a small business, own a startup, or are a recent graduate looking to break into the industry. Your ability to think beyond what's possible and solve problems with a different lens is the secret sauce that will set you apart-and increase your uniqueness in the market. Becoming a Digital Unicorn is your personal pocketbook masterclass, providing you with a practical, step-by-step approach to reinvent yourself and secure your future by cultivating your unique mindset, purpose, gifts, and the digital skills needed to thrive in this rapidly changing economy. Today's needs are great with no shortage of problems to solve-and the digital universe is wide open. Where you go, and how far, can largely-if not completely-be driven by you.

Brand Famous
Brand Famous

Author: Linzi Boyd

Publisher: John Wiley & Sons

Published: 2014-10-14

Total Pages: 214

ISBN-13: 0857084917

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"This is a brand book like no other, and I heartily recommend it. Enjoy" —Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there – in all sectors – you need yours to shine above the competition. It's time to take your brand to the next level. And that's what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just REFRESH your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country's most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country's most famous brands. Discover what tactics will actually make your business or product a desirable, recognisable brand Learn how to maximize 'new school' brand building approaches for today's consumer world Gain insights on common mistakes to avoid when building your brand Read about some of Linzi’s recent campaigns from recognised household brand names Be guided through the five-step process required to achieve stand out status "An easy-peasy step-by-step guide to achieving what all businesses need - reputation, desirability, accessibility and, of course, love" —Tiffanie Darke, Editor, Style, The Sunday Times "Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame" —Simon Jobson, Global Marketing Director, Dr. Martens

Social Marketing Superstars
Social Marketing Superstars

Author: Cydney O'Sullivan

Publisher: Morgan James Publishing

Published: 2012-05-01

Total Pages: 381

ISBN-13: 1614482187

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The internet arrived with a boom changing the landscape for business and opening up a global marketplace like nothing before. The pace of change has been building with exponential momentum, the impact has hit, and the game has changed. Businesses all over the world are asking two big questions. How do we adapt while protecting our brand, assets & Intellectual Property? How do we incorporate the new technologies, mobility and social media into our business? Cydney O’Sullivan has spent the last decade working with business owners grappling with the challenges of taking their business online. She knew there had to be a better way, and sought out the success stories. Cydney interviews 30 forward thinking CEO’s and entrepreneurs who have built large, profitable communities using the technologies and networks we’ve all been grappling with like Google, Facebook, LinkedIn, Twitter, Youtube, eCommerce and Loyalty Programs. Learn how these seasoned entrepreneurs from around the world have adapted and applied technologies to become experts in their fields; many have created profits faster, more efficiently and more predictably than ever before in their businesses, as you answer these questions for your own business. What IS Social Marketing? Where does it fit in our business? How do we protect our Brand and Intellectual Property? How can we prepare our business for the future? With their success, for most of these entrepreneurs comes the opportunity to share this wealth of knowledge and experience to create a positive impact with their influence. This is the flame that fuels their entrepreneurial spirit beyond the quest for financial success alone.

Go Big and Stay Home
Go Big and Stay Home

Author: Tracie Hasse

Publisher: AuthorHouse

Published: 2016-08-18

Total Pages: 162

ISBN-13: 1524619566

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Go Big AND Stay Home gives you the blueprint to live your dreams, fulfill your destiny, and have all the abundance you desire. Go Big AND Stay Home will introduce you to the 21st Century model for doing business, by leveraging the power of technology while incorporating the art of building and nurturing relationships. Tracie shows you how to use the synergy of social networking, both in person and online, to grow your network exponentially. Using her fun and collaborative model, youll be sure to significantly raise your income. In Go Big AND Stay Home, Tracie reveals the required mindset and relationship building skills needed to create a solid foundation to launch a new business or revitalize your existing business. You will learn how to supercharge your network connections and gain referrals that open up new opportunities for you to succeed and prosper.

Smashing Logo Design
Smashing Logo Design

Author: Gareth Hardy

Publisher: John Wiley & Sons

Published: 2011-05-12

Total Pages: 597

ISBN-13: 1119993563

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The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.

Déjà New Marketing
Déjà New Marketing

Author: John Bradley Jackson

Publisher: Dog Ear Publishing

Published: 2010-06

Total Pages: 410

ISBN-13: 1608444643

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Deja Vu. Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the "new normal." New and different marketing techniques are needed for you to remain competitive and to stay in business. This new landscape is very complex: - Facebook, LinkedIn, and Twitter have replaced the water cooler as the customer hangout. - E-mail marketing letters are often considered SPAM and don't even get opened. - Bricks and mortar stores are now being trumped by websites that offer e-commerce, online chat, blogs, and deep discounts. - Personal selling has never been harder since customers seem to hide behind voice mail and e-mail. - Getting your website found in a Google search is increasingly difficult as the battle for keywords rages. You need to do something better and different --- you need "Deja NEW Marketing." John Bradley Jackson is Director of the Center for Entrepreneurship at California State University, Fullerton and is an expert in marketing, sales, and new venture creation. Known affectionately as "Professor JJ," Jackson brings street-savvy marketing and sales experience from both Silicon Valley and Wall Street. He is the author of "First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing." His resume includes public speaker, blogger, philanthropist, and horseman. He lives in Yorba Linda, California with his wife and three children.

Always On
Always On

Author: Arve Peder Øverland

Publisher: Routledge

Published: 2016-04-08

Total Pages: 176

ISBN-13: 1317182464

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Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company’s strategies, such as leadership buy-in and follow through on implementations and performance management, without being slow, rigid and check-box focused? These are some of the questions asked by Arve Peder Øverland in Always On: Digital Brand Strategy in a Big Data World. This book will provide an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adhered to. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It’s a given in today’s online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Think fast, be agile, be ready - you’re always on!