Business Information Sources
Business Information Sources

Author: Lorna M. Daniells

Publisher: Univ of California Press

Published: 1976-01-01

Total Pages: 456

ISBN-13: 9780520029460

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Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.

Dictionary of Marketing Communications
Dictionary of Marketing Communications

Author: Norman A. P. Govoni

Publisher: SAGE

Published: 2004

Total Pages: 260

ISBN-13: 9780761927716

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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Guide to Reference in Business and Economics
Guide to Reference in Business and Economics

Author: Steven W. Sowards

Publisher: American Library Association

Published: 2014-07-22

Total Pages: 492

ISBN-13: 0838912346

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Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk. Readers will find sources of information on such topics asBusiness lawE-commerceInternational businessManagement of information systemsOccupations and careersMarket researchGuide to Reference is used internationally as the “source of first resort” for identifying information and training reference professionals, and this book will help connect librarians and researchers to the most relevant sources of information on business and economics.

Sources of Business Information
Sources of Business Information

Author: Edwin Truman Coman

Publisher: Univ of California Press

Published: 1965

Total Pages: 348

ISBN-13:

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Typescript (carbon copy) of book published in 1964 by the University of California Press, Berkeley.