Dictionary of Marketing Communications
Dictionary of Marketing Communications

Author: Norman A. P. Govoni

Publisher: SAGE

Published: 2004

Total Pages: 260

ISBN-13: 9780761927716

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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Building Engagement for Sustainable Development
Building Engagement for Sustainable Development

Author: Laurențiu Tăchiciu

Publisher: Springer

Published: 2019-05-13

Total Pages: 218

ISBN-13: 3658261722

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The present volume addresses a set of challenges on the pass toward a more sustainable economy and society. Departing from conventional rhetoric on sustainability, the book is an invitation to reflect more closely on everyday routines, on the fundamentals and effects of current activities.​

1928–1945
1928–1945

Author: Heinz-Dietrich Fischer

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2020-01-20

Total Pages: 424

ISBN-13: 3110857979

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No detailed description available for "1928-1945".

1963–1977
1963–1977

Author: Heinz-Dietrich Fischer

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2020-01-20

Total Pages: 384

ISBN-13: 3110863103

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No detailed description available for "1963-1977".

Macmillan Dictionary of Marketing & Advertising
Macmillan Dictionary of Marketing & Advertising

Author: Michael J. Baker

Publisher: New York : Nichols Publishing Company

Published: 1984

Total Pages: 234

ISBN-13:

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Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR