Stability in Milk Markets (Classic Reprint)
Stability in Milk Markets (Classic Reprint)

Author: Agricultural Adjustment Administration

Publisher: Forgotten Books

Published: 2019-02-16

Total Pages: 20

ISBN-13: 9781397335210

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Excerpt from Stability in Milk Markets New mechanisms have of necessity been developed to meet the complex conditions that have occurred in the dairy industry. These mechanisms are based upon the cooperative effort of farmers in the industry. They operate with the assistance of State and Federal Governments. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Buyer Behaviour in Fluid Milk Markets
Buyer Behaviour in Fluid Milk Markets

Author: P. Santhi

Publisher: LAP Lambert Academic Publishing

Published: 2012-08

Total Pages: 304

ISBN-13: 9783659174391

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India has emerged as the largest producer of milk in the world with the most successful developmental programmes based on the principles of co-operation. The milk market in India is predominantly in the unorganised sector and is fragmented which handle comparatively small quantity of raw milk. They are the biggest challenge to the organised dairy industry comprises of government, co-operative and the private dairies who market branded pasteurised milk. Marketing of branded pasteurised milk is different when compared to other consumer goods due to product characteristics, variants, usage patterns, consumer perceptions and behaviour, distribution practices and retailers profile. To reap the benefits gone into the efforts of dairy development, it has to shift its focus on marketing efforts for which understanding of consumer behaviour forms the basis. Of all the market segments, the urban household segment provides a stable market with respect to demand for fluid milk. This book will be useful to dairy co-operative societies, private sector dairy firms, marketers of fluid milk, government, policymakers and scholars to work towards strengthening and developing fluid milk market.