St. Martin's Guide to Writing 7e Cloth & Sticks + Stones 5e + who are We
Author: Michael Meyer
Publisher:
Published: 2004
Total Pages:
ISBN-13: 9780312440343
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Author: Michael Meyer
Publisher:
Published: 2004
Total Pages:
ISBN-13: 9780312440343
DOWNLOAD EBOOKAuthor: Rise B. Axelrod
Publisher: Bedford/st Martins
Published: 2004-04-28
Total Pages:
ISBN-13: 9780312437053
DOWNLOAD EBOOKAuthor: Rise B. Axelrod
Publisher: Bedford/st Martins
Published: 2004-03-17
Total Pages:
ISBN-13: 9780312434267
DOWNLOAD EBOOKAuthor: Rise B. Axelrod
Publisher: Bedford/st Martins
Published: 2004-06-22
Total Pages:
ISBN-13: 9780312440343
DOWNLOAD EBOOKAuthor: Rise B. Axelrod
Publisher:
Published: 2018-10-24
Total Pages:
ISBN-13: 9781319232535
DOWNLOAD EBOOKAuthor: Rise B. Axelrod
Publisher:
Published: 2014-10-24
Total Pages:
ISBN-13: 9781319165840
DOWNLOAD EBOOKAuthor: Jose L. Galvan
Publisher: Taylor & Francis
Published: 2017-04-05
Total Pages: 309
ISBN-13: 1351858920
DOWNLOAD EBOOKGuideline 12: If the Results of Previous Studies Are Inconsistent or Widely Varying, Cite Them Separately
Author: Laurie G. Kirszner
Publisher: Macmillan
Published: 2011-12-22
Total Pages: 837
ISBN-13: 0312676840
DOWNLOAD EBOOKLaurie Kirszner and Stephen Mandell, authors with nearly thirty years of experience teaching college writing, know what works in the classroom and have a knack for picking just the right readings. In Patterns for College Writing, they provide students with exemplary rhetorical models and instructors with class-tested selections that balance classic and contemporary essays. Along with more examples of student writing than any other reader, Patterns has the most comprehensive coverage of active reading, research, and the writing process, with a five-chapter mini-rhetoric; the clearest explanations of the patterns of development; and the most thorough apparatus of any rhetorical reader, all reasons why Patterns for College Writing is the best-selling reader in the country. And the new edition includes exciting new readings and expanded coverage of critical reading, working with sources, and research. It is now available as an interactive Bedford e-book and in a variety of other e-book formats that can be downloaded to a computer, tablet, or e-reader. Read the preface.
Author: Richard Harvey Bullock
Publisher: W. W. Norton
Published: 2013
Total Pages: 0
ISBN-13: 9780393919561
DOWNLOAD EBOOKFlexible, easy to use, just enough detail--and now the number-one best seller.
Author: Robert W. Bly
Publisher: Holt Paperbacks
Published: 2007-04-01
Total Pages: 431
ISBN-13: 1429900156
DOWNLOAD EBOOKThe classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy