This book traces the development and popularity of the sportscast highlight--the dominant news frame in the crowded medium of electronic sports journalism--as the primary means of communicating about sports and athletes. It explores the intricate relationships among media producers, sports leagues and organizations, and audiences, and explains that sportscast highlights are not a recent development, given their prominent use within a news context in every medium from early news film actualities and newsreels to network and cable television to today's new media platforms.
This expanded second edition traces the development and popularity of the sportscast highlight--the dominant news frame in the crowded medium of electronic sports journalism--as the primary means of communicating about sports and athletes. The book explores the intricate relationships among media producers, sports leagues and organizations, and audiences, and explains that sportscast highlights are not a recent development. They were often used within a news context in every medium--from early news film actualities and newsreels to network and cable television to today's new media platforms. New to this edition are three chapters that explore developments in sports media from cultural, economic and technological perspectives. An obsession with highlights has seen video replay increasingly used to adjudicate sporting events, marking a new level of reliance on technology. The media's quest for greater certitude and integrity corresponds with the rise of sponsorship of pro teams by gambling operators--with sports betting ads and on-screen odds now routinely appearing in sportscasts. Long-form sports documentaries have become popular, often highlighting a fascination with "firsts"--rooted in notions of human conquest over nature--that has remained an important source of sports mythmaking.
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
"This undergraduate textbook provides students with the information and skills needed to be a well-rounded sports television or radio broadcaster. Students will learn how to write for broadcast, shoot and edit video, and prepare for all the additional tasks needed along the way"--
2008 CHOICE Outstanding Academic Title From beer ads in the Sports Illustrated swimsuit issue to four-year-old boys and girls playing soccer; from male athletes' sexual violence against women to homophobia and racism in sport, Out of Play analyzes connections between gender and sport from the 1980s to the present. The book illuminates a wide range of contemporary issues in popular culture, children's sports, and women's and men's college and professional sports. Each chapter is preceded by a short introduction that lays out the context in which the piece was written. Drawing on his own memories as a former athlete, informal observations of his children's sports activities, and more formal research such as life-history interviews with athletes and content analyses of sports media, Michael A. Messner presents a multifaceted picture of gender constructed through an array of personalities, institutions, cultural symbols, and everyday interactions.
Discover the transformative potential of sports tourism and events in achieving Sustainable Development Goals (SDGs) with "Sport Tourism, Events and Sustainable Development Goals: An Emerging Foundation." This groundbreaking collection explores the profound impact of these sectors in shaping a more sustainable future. Readers of this book will gain a deep understanding of how sports tourism and events can serve as powerful catalysts for achieving SDGs. Through a rich array of case studies, innovative strategies, and expert insights, the book provides a roadmap for harnessing the full potential of these sectors to promote social, economic, and environmental sustainability. Readers will benefit from a multidisciplinary approach that integrates theory and practice, offering actionable solutions for scholars, practitioners, and policymakers alike. This book is intended for scholars, students, professionals, and policymakers interested in the intersection of sports tourism, events, and sustainable development. It serves as an invaluable resource for anyone seeking to leverage the dynamic synergy between these fields to drive positive change and achieve SDGs on a global scale.
From TIFF files to TED talks, from book sizes to blues stations - the term "format" circulates in a staggering array of contexts and applies to entirely dissimilar objects and practices. How can such a pliable notion meaningfully function as an instrument of classification in so many industries and scientific communities? Comprising a wide range of case studies on the standards, practices, and politics of formats from scholars of photography, film, radio, television, and the Internet, Format Matters charts the many ways in which formats shape and are shaped by past and present media cultures. This volume represents the first sustained collaborative effort to advance the emerging field of format studies.
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
55% new material in the latest edition of this "must-have for students and practitioners of image & video processing!This Handbook is intended to serve as the basic reference point on image and video processing, in the field, in the research laboratory, and in the classroom. Each chapter has been written by carefully selected, distinguished experts specializing in that topic and carefully reviewed by the Editor, Al Bovik, ensuring that the greatest depth of understanding be communicated to the reader. Coverage includes introductory, intermediate and advanced topics and as such, this book serves equally well as classroom textbook as reference resource. • Provides practicing engineers and students with a highly accessible resource for learning and using image/video processing theory and algorithms • Includes a new chapter on image processing education, which should prove invaluable for those developing or modifying their curricula • Covers the various image and video processing standards that exist and are emerging, driving today's explosive industry • Offers an understanding of what images are, how they are modeled, and gives an introduction to how they are perceived • Introduces the necessary, practical background to allow engineering students to acquire and process their own digital image or video data • Culminates with a diverse set of applications chapters, covered in sufficient depth to serve as extensible models to the reader's own potential applications About the Editor... Al Bovik is the Cullen Trust for Higher Education Endowed Professor at The University of Texas at Austin, where he is the Director of the Laboratory for Image and Video Engineering (LIVE). He has published over 400 technical articles in the general area of image and video processing and holds two U.S. patents. Dr. Bovik was Distinguished Lecturer of the IEEE Signal Processing Society (2000), received the IEEE Signal Processing Society Meritorious Service Award (1998), the IEEE Third Millennium Medal (2000), and twice was a two-time Honorable Mention winner of the international Pattern Recognition Society Award. He is a Fellow of the IEEE, was Editor-in-Chief, of the IEEE Transactions on Image Processing (1996-2002), has served on and continues to serve on many other professional boards and panels, and was the Founding General Chairman of the IEEE International Conference on Image Processing which was held in Austin, Texas in 1994.* No other resource for image and video processing contains the same breadth of up-to-date coverage* Each chapter written by one or several of the top experts working in that area* Includes all essential mathematics, techniques, and algorithms for every type of image and video processing used by electrical engineers, computer scientists, internet developers, bioengineers, and scientists in various, image-intensive disciplines
This book constitutes the thoroughly refereed post-proceedings of the 9th International Conference on Visual Information Systems, VISUAL 2007, held in Shanghai, China, in June 2007. The papers are organized in topical section on image and video retrieval, visual biometrics, intelligent visual information processing, visual data mining, ubiquitous and mobile visual information systems, semantics, 2D/3D graphical visual data retrieval, and applications of visual information systems.
