The Sponsorship Handbook

The Sponsorship Handbook

Author: Pippa Collett

Publisher: John Wiley & Sons

Published: 2011-03-28

Total Pages: 264

ISBN-13: 0470979844

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The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post


BUSINESS MANAGEMENT ( PART- II )

BUSINESS MANAGEMENT ( PART- II )

Author: Prabhu TL

Publisher: NestFame Creations Pvt Ltd.

Published:

Total Pages: 543

ISBN-13:

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No business operates itself. No one person can manage every aspect either. Business and Management are the disciplines devoted to organizing, analyzing, and planning various types of business operations. And if that sounds really general, that’s just because these Book cover a lot of ground! These concepts given in this book teach the fundamental skills that are required to efficiently run or manage a business. So, whether you want to work for a large corporation, or in a mom-and-pop shop, you can be confident that a topic in this Business and Management book will teach you the skills and theory you need for a successful career. Being in the business field could mean anything from routing calls to making sales. Some work in public relations while others choose market research. Purchasing managers share the elevator with distribution managers, and a director of human resources chats with the benefits administrator. A manager keeps the day-to-day business operations running smoothly. They may write departmental procedures, conduct performance evaluations, and train new staff. Some make hiring—and firing—decisions. Managers set budgets, evaluate new technologies, and mentor their employees. Maybe you have the entrepreneurial spirit and want to try your hand at building the next Facebook. Experience goes a long way, but if you combine that with an entrepreneurship degree, you’ll be well equipped to set off on your own. However you choose to pursue either business or management, you want to make sure that you’re choosing a career that fits your unique skills. The possible job titles for Business and Management majors are practically unlimited. They range from financial managers, who use their mathematical skills to generate financial forecasts, to marketing managers, who draw upon their creativity to manage advertising and sales efforts. This Book Business and Management,splitted in to Five parts This is the Second part in the series each part covers 10 Subject Matters ,Subjects covered in this Second part are given below : SELF-ESTEEM QUALITY MANAGEMENT TEAM BUILDING SALES PLANNING SALES MANAGEMENT SELF-CONFIDENCE ORGANIZATIONAL DESIGN SOCIAL MEDIA MARKETING SOCIAL INTELLIGENCE SUPPLY CHAIN MANAGEMENT One excels at sales while another pursues new product development. A genius negotiator may fail at public relations. Contracts can fall through in the hands of an otherwise gifted marketing manager. In a successful business venture, the entrepreneur finds experts to cover his or her weaker skills. There is a business career for everyone from high school graduates to a PhD. Of course, the most popular graduate-level degree is the MBA. For that reason, we separated the MBA into its own page. Within the business world, accounting is also a broad field with incredible demand, so we have a separate hub all about accounting. Benefits of This Business Management Book This Business and Management Book will prepare you for a variety of different possible career paths – and with a degree in this field, you’ll always be in demand. That’s because the skills you’ll gain in this Business and Management Book are extremely transferrable, which means that they will be useful in many different industries. That gives you an amazing amount of flexibility if you decide that you want to shift to a different industry or role. You’ll also have great earning potential with the knowledge gained through this book, especially if you complete a graduate program at a top school. Working in finance or as a chief executive, you could even end up taking home a six-figure salary with potential knowledge of Business and Management!


Routledge Handbook of Sports Marketing

Routledge Handbook of Sports Marketing

Author: Simon Chadwick

Publisher: Routledge

Published: 2015-12-22

Total Pages: 424

ISBN-13: 1317584929

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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.