In Spin Cycle, Washington Post reporter Howard Kurtz reveals the inside workings of Clinton's well-oiled propaganda machine - arguably the most successful team of White House spin doctors in history. He takes the reader into closed-door meetings where Bill Clinton, Al Gore, Mike McCurry, Lanny Davis, and other top officials plot strategy to beat back the scandals and neutralize a hostile press corps through stonewalling, stage managing, and outright intimidation. He depicts a White House obsessed with spin and pulls back the curtain on events and tactics that the administration would prefer to keep hidden.
One important aim of social science research is to provide unbiased information that can help guide public policies. However, social science is often construed as politics by other means. Nowhere is the polarized nature of social science research more visible than in the heated debate over charter schools. In Spin Cycle, noted political scientist and education expert Jeffrey Henig explores how controversies over the charter school movement illustrate the use and misuse of research in policy debates. Henig's compelling narrative reveals that, despite all of the political maneuvering on the public stage, research on school choice has gradually converged on a number of widely accepted findings. This quiet consensus shows how solid research can supersede partisan cleavages and sensationalized media headlines. In Spin Cycle, Henig draws on extensive interviews with researchers, journalists, and funding agencies on both sides of the debate, as well as data on federal and foundation grants and a close analysis of media coverage, to explore how social science research is "spun" in the public sphere. Henig looks at the consequences of a highly controversial New York Times article that cited evidence of poor test performance among charter school students. The front-page story, based on research findings released by the American Federation of Teachers (AFT), sparked an explosive debate over the effectiveness of charter schools. In the ensuing drama, reputable scholars from both ends of the political spectrum launched charges and counter-charges over the research methodology and the implications of the data. Henig uses this political tug-of-war to illustrate broader problems relating to social science: of what relevance is supposedly non-partisan research when findings are wielded as political weapons on both sides of the debate? In the case of charter schools, Henig shows that despite the political posturing in public forums, many researchers have since revised their stances according to accumulating new evidence and have begun to find common ground. Over time, those who favored charter schools were willing to admit that in many instances charter schools are no better than traditional schools. And many who were initially alarmed by the potentially destructive consequences of school choice admitted that their fears were overblown. The core problem, Henig concludes, has less to do with research itself than with the way it is often sensationalized or misrepresented in public discourse. Despite considerable frustration over the politicization of research, until now there has been no systematic analysis of the problem. Spin Cycle provides an engaging narrative and instructive guide with far-reaching implications for the way research is presented to the public. Ultimately, Henig argues, we can do a better job of bringing research to bear on the task of social betterment.
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
The brain’s superpowers have been discovered by neuroscience. Your genius mind knows how to make your brain dissolve worry and stay in your best internal states longer. The result is a life full of possibility. The Worry-Free Mind shows you how to decipher the architecture of your model of reality, shift it to a newer version, and overcome your tendency to worry every day. With the powerful tools it offers, you can access your inner resources, lower stress, calm your reactive mind, feel cheerier, and create a dynamic flow. Can you imagine a day without worry and how productive you could be with the extra time you would have? By learning to shift and condition your internal state and set up your environment to support the changes you want to make, you can accomplish anything you want. The Worry-Free Mind will show you how to: Unleash your brain’s superpowers in minutes. Shatter the illusions that keep you in a constant state of worry. Recondition your mind to a new state of being. Discover how your brain chemistry works to tap into natural bliss. Shift your internal states to change your biology.
Tony is a World Class and Internationally recognized Professional Master in Indoor Cycling. He is also a Personal Trainer and a member of the Register of Exercise Professionals. His services are constantly being demanded to impart Master Classes and Sessions, and to train new aspiring candidates to become Spin Instructors. As a qualified Personal Trainer he has trained many cyclists and tri-athletes, preparing them for competition and developing training programmes for cycling clubs and teams.This book focuses on the most important, essential and practical aspects of Indoor Cycling. It aims to be a guide for both instructors and those who attend classes with a view to providing a complete, low impact - total body workout.
A revolutionary new approach to ADD/ADHD featuring cutting-edge research and strategies to help readers thrive, by the bestselling authors of the seminal books Driven to Distraction and Delivered from Distraction “An inspired road map for living with a distractible brain . . . If you or your child suffer from ADHD, this book should be on your shelf. It will give you courage and hope.”—Michael Thompson, Ph.D., New York Times bestselling co-author of Raising Cain World-renowned authors Dr. Edward M. Hallowell and Dr. John J. Ratey literally “wrote the book” on ADD/ADHD more than two decades ago. Their bestseller, Driven to Distraction, largely introduced this diagnosis to the public and sold more than a million copies along the way. Now, most people have heard of ADHD and know someone who may have it. But lost in the discussion of both childhood and adult diagnosis of ADHD is the potential upside: Many hugely successful entrepreneurs and highly creative people attribute their achievements to ADHD. Also unknown to most are the recent research developments, including innovations that give a clearer understanding of the ADHD brain in action. In ADHD 2.0, Drs. Hallowell and Ratey, both of whom have this “variable attention trait,” draw on the latest science to provide both parents and adults with ADHD a plan for minimizing the downside and maximizing the benefits of ADHD at any age. They offer an arsenal of new strategies and lifestyle hacks for thriving with ADHD, including • Find the right kind of difficult. Use these behavior assessments to discover the work, activity, or creative outlet best suited to an individual’s unique strengths. • Reimagine environment. What specific elements to look for—at home, at school, or in the workplace—to enhance the creativity and entrepreneurial spirit inherent in the ADHD mind. • Embrace innate neurological tendencies. Take advantage of new findings about the brain’s default mode network and cerebellum, which confer major benefits for people with ADHD. • Tap into the healing power of connection. Tips for establishing and maintaining positive connection “the other Vitamind C” and the best antidote to the negativity that plagues so many people with ADHD. • Consider medication. Gets the facts about the underlying chemistry, side effects, and proven benefits of all the pharmaceutical options. As inspiring as it is practical, ADHD 2.0 will help you tap into the power of this mercurial condition and find the key that unlocks potential.
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. ATOMIC ZOMBIE'S BICYCLE BUILDER'S BONANZA SUPERBIKES (FOR STINGY BUDGETS) For bicycle lovers, tinkerers, and inventors, this dream resource offers hours of fun, creativity, and adventure. If you have standard workshop tools, Atomic Zombie's Bicycle Builder's Bonanza provides everything else you need to create cool custom bicycles on a shoestring budget. You’ll find exciting plans for choppers, low racers, tall bikes, recumbents, tandems, and others that defy description. You'll learn how easy -- and cheap -- it can be to build machines with names like Marauder, Sky Cycle, and Hammerhead -- to construct bicycles whose profiles will make you gasp -- and to make your own recumbent bike that can speed along at 80 kph on the flats. This book shows you how to build them all, complete with photos and detailed instructions! Written by long-time bike hobbyist and inventor Brad Graham, founder and host of the atomiczombie.com bicycle builder's Web site, and creator of the world's tallest bike, this value-packed, heavily illustrated manual offers an exciting range of resources from complete custom bike plans to details on working with tools and customizing bikes you already own.
