Challenges and Opportunities in the Digital Era
Challenges and Opportunities in the Digital Era

Author: Salah A. Al-Sharhan

Publisher: Springer

Published: 2018-10-23

Total Pages: 634

ISBN-13: 3030021319

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This book constitutes the refereed conference proceedings of the 17th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 201, held in Kuwait City, Kuwait, in October/November 2018. The 65 revised full papers presented were carefully reviewed and selected from 99 submissions. Topics of interest include, amongst others, the following: social media; information systems; marketing and communications; management and operations; public administration; economics, sociology, and psychology; e-finance, e-banking, and e-accounting; computer science and computer engineering; and teaching and learning.

Tech Mining
Tech Mining

Author: Alan L. Porter

Publisher: John Wiley & Sons

Published: 2004-11-26

Total Pages: 384

ISBN-13: 0471698458

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Tech Mining makes exploitation of text databases meaningful tothose who can gain from derived knowledge about emergingtechnologies. It begins with the premise that we have theinformation, the tools to exploit it, and the need for theresulting knowledge. The information provided puts new capabilities at the hands oftechnology managers. Using the material present, these managers canidentify and access the most valuable technology informationresources (publications, patents, etc.); search, retrieve, andclean the information on topics of interest; and lower the costsand enhance the benefits of competitive technological intelligenceoperations.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Challenges and Opportunities of Corporate Governance Transformation in the Digital Era
Challenges and Opportunities of Corporate Governance Transformation in the Digital Era

Author: Kuznetsov, Mikhail Yevgenievich

Publisher: IGI Global

Published: 2019-12-27

Total Pages: 230

ISBN-13: 1799820130

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While corporate governance has been a successful concept throughout the centuries, it is in question whether this concept can remain sustainable in the digital era and during a time of technological and managerial disruption. Under the pressure of new economic, social, and ecologic challenges, it is vital to understand how this concept needs to transform. Challenges and Opportunities of Corporate Governance Transformation in the Digital Era is an essential reference source that discusses concepts, trends, and forecasts of corporate governance and examines its transformation under the pressure of new technologies and economic changes. Featuring research on topics such as corporate identity, e-commerce, and cost management, this book is ideally designed for corporate leaders, managers, executives, business professionals, consultants, professors, researchers, and students.

Movement Parties Against Austerity
Movement Parties Against Austerity

Author: Donatella della Porta

Publisher: John Wiley & Sons

Published: 2017-04-21

Total Pages: 187

ISBN-13: 1509511490

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The ascendance of austerity policies and the protests they have generated have had a deep impact on the shape of contemporary politics. The stunning electoral successes of SYRIZA in Greece, Podemos in Spain and the Movimento 5 Stelle (M5S) in Italy, alongside the quest for a more radical left in countries such as the UK and the US, bear witness to a new wave of parties that draws inspiration and strength from social movements. The rise of movement parties challenges simplistic expectations of a growing separation between institutional and contentious politics and the decline of the left. Their return demands attention as a way of understanding both contemporary socio-political dynamics and the fundamentals of political parties and representation. Bridging social movement and party politics studies, within a broad concern with democratic theories, this volume presents new empirical evidence and conceptual insight into these topical socio-political phenomena, within a cross-national comparative perspective.