Special Issue: Digitalization of Corporate Communications
Author: Luis M. Romero-Rodríguez
Publisher:
Published: 2023
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKPosts
Digital Strategies for Powerful Corporate Communications
Author: Paul A Argenti
Publisher: McGraw Hill Professional
Published: 2009-04-19
Total Pages: 305
ISBN-13: 0071606033
DOWNLOAD EBOOKThe explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.
Handbook on Digital Corporate Communication
Author: Vilma Luoma-aho
Publisher: Edward Elgar Publishing
Published: 2023-05-09
Total Pages: 483
ISBN-13: 1802201963
DOWNLOAD EBOOKThis comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.
Strategic Corporate Communication in the Digital Age
Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
Published: 2021-02-19
Total Pages: 206
ISBN-13: 1800712669
DOWNLOAD EBOOKStrategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Strategic Corporate Communication in the Digital Age
Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
Published: 2021-02-19
Total Pages: 340
ISBN-13: 1800712642
DOWNLOAD EBOOKStrategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Corporate Communications for Executives
Author: Michael B. Goodman
Publisher: State University of New York Press
Published: 1998-05-20
Total Pages: 350
ISBN-13: 1438404395
DOWNLOAD EBOOKCommunication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication—computers, digital media, interactive corporate television, faxes, e-mail, the Internet—fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.
Special Issue on Digital Communications
Author:
Publisher:
Published: 1990
Total Pages: 226
ISBN-13:
DOWNLOAD EBOOKDigitalization of Society and Socio-political Issues 1
Author: Éric George
Publisher: John Wiley & Sons
Published: 2020-02-26
Total Pages: 258
ISBN-13: 1786304759
DOWNLOAD EBOOKDigitalization is a long and constant sociohistoric process in which all areas of societys activities are reconfigured. Digitalization of Society and Socio-political Issues 1 examines the transformations linked to the development of digital platforms and social media, which affect the cultural and communicational industries. It analyzes the formation of Big Data, their algorithmic processing and the societal changes which result (social monitoring and control in particular). Through critical views, it equally presents the various ways in which technology participates in relations of power and domination, and contributes to possible emancipatory practices.
The Routledge Handbook of Language and Digital Communication
Author: Alexandra Georgakopoulou
Publisher: Routledge
Published: 2015-07-16
Total Pages: 658
ISBN-13: 1317439295
DOWNLOAD EBOOKThe Routledge Handbook of Language and Digital Communication provides a comprehensive, state of the art overview of language-focused research on digital communication, taking stock and registering the latest trends that set the agenda for future developments in this thriving and fast moving field. The contributors are all leading figures or established authorities in their areas, covering a wide range of topics and concerns in the following seven sections: • Methods and Perspectives; • Language Resources, Genres, and Discourses; • Digital Literacies; • Digital Communication in Public; • Digital Selves and Online-Offline Lives; • Communities, Networks, Relationships; • New debates and Further directions. This volume showcases critical syntheses of the established literature on key topics and issues and, at the same time, reflects upon and engages with cutting edge research and new directions for study (as emerging within social media). A wide range of languages are represented, from Japanese, Greek, German and Scandinavian languages, to computer-mediated Arabic, Chinese and African languages. The Routledge Handbook of Language and Digital Communication will be an essential resource for advanced undergraduates, postgraduates and researchers within English language and linguistics, applied linguistics and media and communication studies.
Digital Communication for Practicing Engineers
Author: Feng Ouyang
Publisher: John Wiley & Sons
Published: 2019-09-04
Total Pages: 683
ISBN-13: 111941802X
DOWNLOAD EBOOKOffers concise, practical knowledge on modern communication systems to help students transition smoothly into the workplace and beyond This book presents the most relevant concepts and technologies of today's communication systems and presents them in a concise and intuitive manner. It covers advanced topics such as Orthogonal Frequency-Division Multiplexing (OFDM) and Multiple-Input Multiple-Output (MIMO) Technology, which are enabling technologies for modern communication systems such as WiFi (including the latest enhancements) and LTE-Advanced. Following a brief introduction to the field, Digital Communication for Practicing Engineers immerses readers in the theories and technologies that engineers deal with. It starts off with Shannon Theorem and Information Theory, before moving on to basic modules of a communication system, including modulation, statistical detection, channel coding, synchronization, and equalization. The next part of the book discusses advanced topics such as OFDM and MIMO, and introduces several emerging technologies in the context of 5G cellular system radio interface. The book closes by outlining several current research areas in digital communications. In addition, this text: Breaks down the subject into self-contained lectures, which can be read individually or as a whole Focuses on the pros and cons of widely used techniques, while providing references for detailed mathematical analysis Follows the current technology trends, including advanced topics such as OFDM and MIMO Touches on content this is not usually contained in textbooks such as cyclo-stationary symbol timing recovery, adaptive self-interference canceler, and Tomlinson-Harashima precoder Includes many illustrations, homework problems, and examples Digital Communication for Practicing Engineers is an ideal guide for graduate students and professionals in digital communication looking to understand, work with, and adapt to the current and future technology.
