Heritage Marketing
Heritage Marketing

Author: Shashi Misiura

Publisher: Routledge

Published: 2006-08-11

Total Pages: 298

ISBN-13: 1136399267

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Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is: * A clear introduction for students and professionals * Packed with examples and cases from around the world * The most up to date and comprehensive text of its kind As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector.

A.J. Meerwald and New Jersey’s Oyster Industry, The
A.J. Meerwald and New Jersey’s Oyster Industry, The

Author: Constance McCart EdD.; Rachel Rodgers Dolhanczyk, MA

Publisher: Arcadia Publishing

Published: 2021

Total Pages: 160

ISBN-13: 146714794X

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New Jersey's Roaring Twenties saw mob rumrunning operations, Nucky Johnson's Boardwalk Empire and a new craze for dining on local oysters. Whether it was fancy Oysters Rockefeller or simply on the half shell, nationwide demand for the state's Delaware Bay oysters made boomtowns out of Port Norris and Bivalve. Built in 1928, the A.J. Meerwald was a new type of schooner specifically built for oystering the famed Delaware Bay oysters while under sail. As the Depression arrived and wreaked havoc on the industry, the Meerwald stayed afloat, serving with the U.S. Coast Guard during World War II and then taking up clamming until eventually being discarded on a mud bank. Found and restored to glory, the ship now tours the state's coasts as New Jersey's official tall ship. Authors Rachel Dolhanczyk and Constance McCart chart the history of New Jersey oysters and the historic ship that carries on the industry's traditions today.

Industrial Archaeology
Industrial Archaeology

Author: Marilyn Palmer

Publisher: Routledge

Published: 2012-10-12

Total Pages: 198

ISBN-13: 1134705077

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Industrial Archaeology uses the techniques of mainstream archaeological excavation, analysis and interpretation to present an enlightening picture of industrial society. Technology and heritage have, until recently, been the focal points of study in industrialization. Industrial Archaeology sets out a coherent methodology for the discipline which expands on and extends beyond the purely functional analysis of industrial landscapes, structures and artefacts to a broader consideration of their cultural meaning and value. The authors examine, for example, the social context of industrialization, including the effect of new means of production on working patterns, diet and health.