Issues in Advertising, Mass Communication, and Public Relations: 2011 Edition

Issues in Advertising, Mass Communication, and Public Relations: 2011 Edition

Author:

Publisher: ScholarlyEditions

Published: 2012-01-09

Total Pages: 163

ISBN-13: 146496775X

DOWNLOAD EBOOK

Issues in Advertising, Mass Communication, and Public Relations: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Advertising, Mass Communication, and Public Relations. The editors have built Issues in Advertising, Mass Communication, and Public Relations: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Advertising, Mass Communication, and Public Relations in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Advertising, Mass Communication, and Public Relations: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.


Advertising and Reality

Advertising and Reality

Author: Amir Hetsroni

Publisher: Bloomsbury Publishing USA

Published: 2012-11-02

Total Pages: 180

ISBN-13: 144111503X

DOWNLOAD EBOOK

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.


The Routledge Companion to Corporate Social Responsibility

The Routledge Companion to Corporate Social Responsibility

Author: Thomas Maak

Publisher: Routledge

Published: 2021-08-25

Total Pages: 366

ISBN-13: 1000419029

DOWNLOAD EBOOK

While the concept and domain of Corporate Social Responsibility (CSR) are not new—its beginnings can be tracked back to the 1960s—its scope, urgency, and relevance have shifted dramatically in recent years. CEO responses show that the majority of business leaders understand that they operate in an environment of contested values and that stakeholders expect companies to do better and more. However, many corporate incentive systems are not in sync with societal norms and expectations. Moreover, "grand challenges" such as climate change and global pandemics and growing interconnectedness shed light on the fault lines of value creation through complex supply chain systems, exposing unacceptable working conditions, modern slavery, and the environmental consequences of highly distributed production at any cost. As a consequence, corporate social responsibility has become a widely accepted common denominator of the role and responsibilities of business in society, ranging from core functions such as health, safety, and environment standards, to governance and recognition of stakeholders, supply chain design, and corporations’ stand on climate change and its responsibility to future generations. This volume assembles state-of-the-art scholarship from leading scholars in the field and enables a "full range view" of CSR, from its roots, normative foundations, and institutional perspectives to matters of stakeholding, the global value chain, social innovation, and future directions. The Routledge Companion to Corporate Social Responsibility represents a prestige reference work providing an overview of the subject area of CSR for academics, researchers, postgraduate students, as well as reflective practitioners.


Advertising, Gender and Society

Advertising, Gender and Society

Author: Magdalena Zawisza-Riley

Publisher: Routledge

Published: 2019-07-03

Total Pages: 231

ISBN-13: 1351386107

DOWNLOAD EBOOK

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.


The Boy in the Painting

The Boy in the Painting

Author: C. D. John

Publisher: Createspace Independent Publishing Platform

Published: 2016-08-06

Total Pages: 268

ISBN-13: 9781535236386

DOWNLOAD EBOOK

Within the splendour of the Time Shield, six hours is equivalent to a minute on earth; but beware, in the midst of its beauty hides a terrible spell-would you dare to enter? Inquisitive seventeen-year-old Sarah Brown had resigned herself to a quiet summer with her aunt in their town Cherryfield - then she meets Mark Louis. Mark Louis de la Mer is an eighteen-year-old fairy-human hybrid, who, in 1908, was hidden in a Time Shield by his supernatural mother following the murder of his father. Due to the unforeseen presence of a Holding Spell within the shield, Mark has since been trapped. He cannot directly access the spell which is hidden within a maze of terror, but Sarah can ... that is, if she consents to. For Sarah to destroy the spell, she will not only need to undergo intense physical training, but also must face her innermost fears. Destroying the Holding Spell is just one part of the trial that awaits them both. His father's evil killers have been on the lookout for him, and Mark's release would bring the supernatural into Cherryfield; parasite imps, fiendish monsters, and last but not the least, his mother's brother Noel - a formidable fairy-sorcerer hybrid. Ancient magic, superheroines, the realms to Faie, Victorian princes, murder and love ... Welcome to The Time Shield Series.


Advertising in the Digital Age

Advertising in the Digital Age

Author: Sevil Yesiloglu

Publisher: SAGE Publications Limited

Published: 2024-04-09

Total Pages: 210

ISBN-13: 1529677971

DOWNLOAD EBOOK

Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.


Minority Marketing: Issues and Prospects

Minority Marketing: Issues and Prospects

Author: Robert L. King

Publisher: Springer

Published: 2015-05-08

Total Pages: 176

ISBN-13: 3319173928

DOWNLOAD EBOOK

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.