Social Psychology of Pictures
Social Psychology of Pictures

Author: Pascal Moliner

Publisher: Cambridge Scholars Publishing

Published: 2020-03-02

Total Pages: 137

ISBN-13: 152754785X

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We see and represent our social environment not as it is, but as we believe it to be. This is the thesis defended in this book, supported by conceptual elements and illustrated by numerous examples drawn from anthropology, developmental psychology, cognitive psychology and social psychology. These examples show that people sharing different beliefs about the same object produce different images of that object (such as drawings or photos), and highlight that such people interpret the same image of this object differently. Finally, they show that, when these people communicate through images, they find it difficult to understand each other. On the basis of these observations, the book proposes a psychosocial theory of the link between beliefs and iconography. This book is mainly intended for students and researchers in the humanities and social sciences, interested in the problematic of images. However, it will also be of interest to communication practitioners and the general public.

Psychology of the Image
Psychology of the Image

Author: Michael Forrester

Publisher: Routledge

Published: 2012-12-06

Total Pages: 208

ISBN-13: 1134709560

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Psychology of the Image outlines a theoretical framework bringing together the semiotic concepts developed by Charles Peirce, the sociological insights of Ervin Goffman and the psychoanalytic ideas of Jacques Lacan. Image studies in fashion, advertising, photography, film studies and psychology have been influenced by these theorists in significant ways. The framework presented helps the reader understand how these ideas relate to the study of different domains of the image: the internal imagery of dreams, external images such as the photograph and image processes which span both contexts, e.g., images we have about ourselves. The topics discussed are organised into three themes. The first considers mental imagery, including sound and dreams. The second addresses the interdependent nature of internal and external images, e.g., the gendered self and social identity. In the third theme, attention turns to external images including television, film, photography, the computer and the internet. Psychology of the Image will be of interest to undergraduates, postgraduates, lecturers and researchers in the fields of psychology, media studies and sociology.

Psychology of the Image
Psychology of the Image

Author: Michael Forrester

Publisher: Routledge

Published: 2012-12-06

Total Pages: 224

ISBN-13: 1134709552

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Psychology of the Image outlines a theoretical framework bringing together the semiotic concepts developed by Charles Peirce, the sociological insights of Ervin Goffman and the psychoanalytic ideas of Jacques Lacan. Image studies in fashion, advertising, photography, film studies and psychology have been influenced by these theorists in significant ways. The framework presented helps the reader understand how these ideas relate to the study of different domains of the image: the internal imagery of dreams, external images such as the photograph and image processes which span both contexts, e.g., images we have about ourselves. The topics discussed are organised into three themes. The first considers mental imagery, including sound and dreams. The second addresses the interdependent nature of internal and external images, e.g., the gendered self and social identity. In the third theme, attention turns to external images including television, film, photography, the computer and the internet. Psychology of the Image will be of interest to undergraduates, postgraduates, lecturers and researchers in the fields of psychology, media studies and sociology.

Creating Images and the Psychology of Marketing Communication
Creating Images and the Psychology of Marketing Communication

Author: Lynn R. Kahle

Publisher: Psychology Press

Published: 2006-08-15

Total Pages: 442

ISBN-13: 1135606641

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This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.

The Psychology of Graphic Images
The Psychology of Graphic Images

Author: Manfredo Massironi

Publisher: Psychology Press

Published: 2001-08

Total Pages: 330

ISBN-13: 1135679371

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Drawings are not simply tools for communication but important instruments for investigating reality and its structure. This pathbreaking book, richly illustrated, with exercises for readers, illuminates the complex interactions between the material

Cool Infographics
Cool Infographics

Author: Randy Krum

Publisher: John Wiley & Sons

Published: 2013-10-23

Total Pages: 373

ISBN-13: 1118837150

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Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating great infographics Covers online infographics used for marketing, including social media and search engine optimization (SEO) Shows how to market your skills with a visual, infographic resume Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

Visual Methods in Psychology
Visual Methods in Psychology

Author: Paula Reavey

Publisher: Routledge

Published: 2012-03-29

Total Pages: 433

ISBN-13: 1136812563

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This comprehensive volume provides an unprecedented illustration of the potential for visual methods in psychology. Each chapter explores the set of theoretical, methodological, as well as ethical and analytical issues that shape the ways in which visual qualitative research is conducted in psychology. Using a variety of forms of visual data, including photography, documentary film-making, drawing, internet media, model making and collages, each author endeavors to broaden the scope for understanding experience and subjectivity, using visual qualitative methods. The contributors to this volume work within a variety of traditions including narrative psychology, personal construct theory, discursive psychology and conversation analysis, phenomenology and psychoanalysis. Each addresses how a particular visual approach has contributed to existing social and psychological theory in their topic area, and clearly outline how they carried out their specific research project. The contributors draw on qualitative sources of verbal data, such as spoken interview, diaries and naturalistic conversation alongside their use of visual material. This book provides a unique insight into the potential for combining methods in order to create new multi-modal methodologies, and it presents and analyses these with psychology specific questions in mind. The range of topics covered includes sexuality, identity, group processes, child development, forensic psychology, race, and gender, making this volume a vital contribution to psychology, sociology and gender studies.

Painting and Our Inner World
Painting and Our Inner World

Author: Pavel Machotka

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 238

ISBN-13: 146150127X

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That painting is at least in part an expression of the painter's personality is obvious from the differences between very impulsive and very controlled painters - between the paintings of a Picasso, for example, and a Piet Mondriaan. But these differences have not been looked at in a controlled setting. In this book, Machotka sets out to understand the images produced by a broad sample of students and to connect them to the students' inner lives - to their interpersonal relations, their wishes and fears, their impulses and inhibitions. Their image making was followed in detail and their personality was studied in a long clinical interview, producing a rich, individual picture of the style and substance of the inner life of each. Then the images were grouped into seven types by cluster analysis. The personal data were found to fit the image clusters closely: for example, images with little form and much narration were produced by people with strong compensatory longings, while dense, collaged images were made by participants who exercised relentless control over one major issue in their life. Other individuals had a strong need to integrate their lives and produced well-formed, well-composed images. As expected, no single motive explained all artistic activity - but the style of the images, such as their inhibited formality, abstractness, or fluid boldness, reflected what could be called the map of each participant's interpersonal world.