Social Media, Sociality, and Survey Research
Social Media, Sociality, and Survey Research

Author: Craig A. Hill

Publisher: Wiley

Published: 2013-10-21

Total Pages: 360

ISBN-13: 9781118379738

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Provides the knowledge and tools needed for the future of survey research The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research. The book is organized around the central idea of a "sociality hierarchy" in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features: New ways to approach data collection using platforms such as Facebook and Twitter Alternate methods for reaching out to interview subjects Design features that encourage participation with engaging, interactive surveys Social Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research.

Social Media, Sociality, and Survey Research
Social Media, Sociality, and Survey Research

Author: Craig A. Hill

Publisher: John Wiley & Sons

Published: 2013-09-25

Total Pages: 245

ISBN-13: 1118594983

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Provides the knowledge and tools needed for the future of survey research The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research. The book is organized around the central idea of a "sociality hierarchy" in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features: New ways to approach data collection using platforms such as Facebook and Twitter Alternate methods for reaching out to interview subjects Design features that encourage participation with engaging, interactive surveys Social Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Social Media and Society
Social Media and Society

Author: Qihao Ji

Publisher: Taylor & Francis

Published: 2023-11-27

Total Pages: 201

ISBN-13: 1000964469

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This book offers a detailed exploration of the role social media plays in our daily lives and across a variety of contexts, from social networking sites, messaging applications, and enterprise communication platforms to virtual reality. Offering readers an introduction to the uses, effects, and central debates surrounding the subject of social media, this text is organized into three sections, each with a distinct focus. Part I provides an overview of social media, defining it through communication characteristics and exploring both theoretical and practical approaches to understanding it; Part II examines the impact of social media on individual users, including its effects on expression, health, and relationship management; and Part III investigates the wider social implications of social media, including its impact on politics, entertainment, marketing, and information consumption. Featuring key contemporary case studies and learner-centered exercises throughout, this book offers a rich and engaging look at the most pertinent issues of the social media era on both an individual and societal level. This is an essential text for students of digital media, communication, journalism, and beyond, as well as a useful resource for researchers and industry professionals interested in exploring the social and psychological effects of social media.

Handbook of Research on Innovative Techniques, Trends, and Analysis for Optimized Research Methods
Handbook of Research on Innovative Techniques, Trends, and Analysis for Optimized Research Methods

Author: Wang, Victor C.X.

Publisher: IGI Global

Published: 2017-12-30

Total Pages: 472

ISBN-13: 1522551654

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Information acquisition and management has always had a profound impact on societal and organizational progression. This is due to higher education programs continuously expanding, students and academics being engaged in modern research, and the constant evaluating of current processes in education for optimization for the future. The Handbook of Research on Innovative Techniques, Trends, and Analysis for Optimized Research Methods is a comprehensive reference source focused on the latest research methods currently facing educational technology and learners. While highlighting the innovative trends and methods, readers will learn valuable ways to conduct research and advance the understanding of ideas based on the results of their research. This publication is an important asset for teachers, researchers, practitioners, and graduate students looking to gain more knowledge on research trends and their applications.

Advances in Questionnaire Design, Development, Evaluation and Testing
Advances in Questionnaire Design, Development, Evaluation and Testing

Author: Paul C. Beatty

Publisher: John Wiley & Sons

Published: 2019-10-24

Total Pages: 709

ISBN-13: 1119263646

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A new and updated definitive resource for survey questionnaire testing and evaluation Building on the success of the first Questionnaire Development, Evaluation, and Testing (QDET) conference in 2002, this book brings together leading papers from the Second International Conference on Questionnaire Design, Development, Evaluation, and Testing (QDET2) held in 2016. The volume assesses the current state of the art and science of QDET; examines the importance of methodological attention to the questionnaire in the present world of information collection; and ponders how the QDET field can anticipate new trends and directions as information needs and data collection methods continue to evolve. Featuring contributions from international experts in survey methodology, Advances in Questionnaire Design, Development, Evaluation and Testing includes latest insights on question characteristics, usability testing, web probing, and other pretesting approaches, as well as: Recent developments in the design and evaluation of digital and self-administered surveys Strategies for comparing and combining questionnaire evaluation methods Approaches for cross-cultural and cross-national questionnaire development New data sources and methodological innovations during the last 15 years Case studies and practical applications Advances in Questionnaire Design, Development, Evaluation and Testing serves as a forum to prepare researchers to meet the next generation of challenges, making it an excellent resource for researchers and practitioners in government, academia, and the private sector.

Handbook of Computational Social Science, Volume 1
Handbook of Computational Social Science, Volume 1

Author: Uwe Engel

Publisher: Routledge

Published: 2021-11-10

Total Pages: 485

ISBN-13: 1000448614

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The Handbook of Computational Social Science is a comprehensive reference source for scholars across multiple disciplines. It outlines key debates in the field, showcasing novel statistical modeling and machine learning methods, and draws from specific case studies to demonstrate the opportunities and challenges in CSS approaches. The Handbook is divided into two volumes written by outstanding, internationally renowned scholars in the field. This first volume focuses on the scope of computational social science, ethics, and case studies. It covers a range of key issues, including open science, formal modeling, and the social and behavioral sciences. This volume explores major debates, introduces digital trace data, reviews the changing survey landscape, and presents novel examples of computational social science research on sensing social interaction, social robots, bots, sentiment, manipulation, and extremism in social media. The volume not only makes major contributions to the consolidation of this growing research field but also encourages growth in new directions. With its broad coverage of perspectives (theoretical, methodological, computational), international scope, and interdisciplinary approach, this important resource is integral reading for advanced undergraduates, postgraduates, and researchers engaging with computational methods across the social sciences, as well as those within the scientifi c and engineering sectors.

Pathways Between Social Science and Computational Social Science
Pathways Between Social Science and Computational Social Science

Author: Tamás Rudas

Publisher: Springer Nature

Published: 2021-01-22

Total Pages: 284

ISBN-13: 3030549364

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This volume shows that the emergence of computational social science (CSS) is an endogenous response to problems from within the social sciences and not exogeneous. The three parts of the volume address various pathways along which CSS has been developing from and interacting with existing research frameworks. The first part exemplifies how new theoretical models and approaches on which CSS research is based arise from theories of social science. The second part is about methodological advances facilitated by CSS-related techniques. The third part illustrates the contribution of CSS to traditional social science topics, further attesting to the embedded nature of CSS. The expected readership of the volume includes researchers with a traditional social science background who wish to approach CSS, experts in CSS looking for substantive links to more traditional social science theories, methods and topics, and finally, students working in both fields.

U.S. Foreign Policy
U.S. Foreign Policy

Author: Steven W. Hook

Publisher: CQ Press

Published: 2019-07-11

Total Pages: 499

ISBN-13: 1506396909

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"Hook’s text delivers a comprehensive but up-to-date and easily accessible account of the internal and external forces that constrain U. S. foreign policy makers." —Niall Michelsen, Western Carolina University The same aspects of American government and society that propelled the United States to global primacy have also hampered its orderly and successful conduct of foreign policy. This paradox challenges U.S. leaders to overcome threats to America′s world power in the face of fast-moving global developments and political upheavals at home. U.S. Foreign Policy explores this paradox, identifies its key sources and manifestations, and considers its future implications. Bestselling author Steven W. Hook shows readers how to think critically about these cascading developments and the link between the process and the conduct of U.S. foreign policy. The Sixth Edition highlights global and domestic shifts in the balance of power that affect U.S. foreign policy. It includes essential coverage of foreign policy initiatives under the Trump administration and how they compare to the actions of his recent predecessors. The most pressing question is whether U.S. foreign policymakers can manage these dynamics in a manner that preserves U.S. primacy. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.

Handbook of Research on Scholarly Publishing and Research Methods
Handbook of Research on Scholarly Publishing and Research Methods

Author: Wang, Victor C. X.

Publisher: IGI Global

Published: 2014-12-31

Total Pages: 614

ISBN-13: 1466674105

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For faculty to advance their careers in higher education, publishing is essential. A competitive marketplace, strict research standards, and scrupulous tenure committees are all challenges academicians face in publishing their research and achieving tenure at their institutions. The Handbook of Research on Scholarly Publishing and Research Methods assists researchers in navigating the field of scholarly publishing through a careful analysis of multidisciplinary research topics and recent trends in the industry. With its broad, practical focus, this handbook is of particular use to researchers, scholars, professors, graduate students, and librarians.