Social Media Performance Evaluation and Success Measurements
Social Media Performance Evaluation and Success Measurements

Author: Brown Sr., Michael A.

Publisher: IGI Global

Published: 2016-12-21

Total Pages: 322

ISBN-13: 1522519645

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There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.

Social Media Metrics
Social Media Metrics

Author: Jim Sterne

Publisher: John Wiley & Sons

Published: 2010-03-18

Total Pages: 265

ISBN-13: 047062258X

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The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

How to Measure Social Media
How to Measure Social Media

Author: Nichole Kelly

Publisher: Que Publishing

Published: 2012-10-10

Total Pages: 365

ISBN-13: 0133099822

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Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly Think social marketing is worth it? Prove it. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail. Bet you can’t wait to see his face when you walk in with metrics that stand up to his most brutal questions. We’re not just talking about getting “buy-in” or begging for your proverbial “seat at the table.” We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company. Here’s the best part: It’s not hard. You won’t need to become a math nerd. The tools are cheap (or free), and you’re probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. You’ll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. She’s helped hundreds of marketers prove their value to bosses and boardrooms. Now it’s your turn. If you’re a marketer or agency pro, this is a game you have to play. Win it. Reliable answers to questions like: How much revenue did our activities on social media platforms generate this month? Are social media prospects more likely to convert to customers? Which status update delivered the highest conversion rate? How long do we retain new social media customers? Do they spend more or less than customers from other channels? Do they make repeat purchases more often than other customers? And much more...

Social Media Metrics Secrets
Social Media Metrics Secrets

Author: John Lovett

Publisher: John Wiley & Sons

Published: 2011-07-07

Total Pages: 386

ISBN-13: 1118149017

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Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.

New Media and Visual Communication in Social Networks
New Media and Visual Communication in Social Networks

Author: K?r, Serpil

Publisher: IGI Global

Published: 2019-08-30

Total Pages: 345

ISBN-13: 1799810453

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Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

Electronic Hive Minds on Social Media: Emerging Research and Opportunities
Electronic Hive Minds on Social Media: Emerging Research and Opportunities

Author: Hai-Jew, Shalin

Publisher: IGI Global

Published: 2019-05-31

Total Pages: 358

ISBN-13: 1522593713

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Researchers have harnessed the flood of personal information and opinions shared on social media platforms in a variety of ways. People communicate not only what they imagine they are purposely sharing but also unintentionally leak information, which allows others to glimpse a sense of the subconscious and unconscious at a macro level. Electronic Hive Minds on Social Media: Emerging Research and Opportunities explores various research techniques to profile the electronic hive mind around social topics as expressed on various modalities of social media, from human, bot, and cyborg social media accounts, and proposes new research methods for harnessing public data from social media platforms. Highlighting topics such as knowledge sharing, swarm intelligence, and social psychology, this publication is designed for researchers, social psychologists, practitioners, and students in marketing, communications, mass media, and similar fields.

Modern Perspectives on Virtual Communications and Social Networking
Modern Perspectives on Virtual Communications and Social Networking

Author: Thakur, Jyotsana

Publisher: IGI Global

Published: 2018-10-12

Total Pages: 294

ISBN-13: 1522557164

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With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the limits imposed by traditional media. Using optimal strategies can lead to more successful outcomes when using these platforms. Modern Perspectives on Virtual Communications and Social Networking provides innovative insights into connection and conversation through internet media that foster trust, commitment, and transparency in business. The content within this publication represents the potential to create virtual bonds with consumers through the observation of buying behavior, social media best practices, and digital marketing strategies. It is designed for business professionals, academicians, consultants, managers, marketers, and researchers and covers topics centered on the use of online media as a method of reaching a wider population.

A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves
A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves

Author: Sekalala, Seif

Publisher: IGI Global

Published: 2022-06-17

Total Pages: 277

ISBN-13: 1799875091

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Intrapersonal communication has been considered and studied less in comparison to general communication and other related topics. Moreover, intrapersonal communication is usually mentioned in the context of studying other topics, as opposed to being studied singularly. To fully understand the complexity and potential uses of this field of study, intrapersonal communication must be researched further. A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves focuses on the concept of intrapersonal communication, discusses how and why we communicate with ourselves, and considers how scholars can help humans improve and harness intrapersonal communication in fields such as artificial intelligence. The book also makes a forceful case for the importance and potential utility of intrapersonal communication. Covering topics such as language, sociology, and cognitive science, this reference work is ideal for sociologists, psychologists, industry professionals, academicians, scholars, researchers, practitioners, instructors, and students.

Social Media Audit
Social Media Audit

Author: Urs E. Gattiker

Publisher: Springer Science & Business Media

Published: 2012-10-28

Total Pages: 112

ISBN-13: 1461436036

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Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

Hidden Link Prediction in Stochastic Social Networks
Hidden Link Prediction in Stochastic Social Networks

Author: Pandey, Babita

Publisher: IGI Global

Published: 2019-05-03

Total Pages: 281

ISBN-13: 1522590978

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Link prediction is required to understand the evolutionary theory of computing for different social networks. However, the stochastic growth of the social network leads to various challenges in identifying hidden links, such as representation of graph, distinction between spurious and missing links, selection of link prediction techniques comprised of network features, and identification of network types. Hidden Link Prediction in Stochastic Social Networks concentrates on the foremost techniques of hidden link predictions in stochastic social networks including methods and approaches that involve similarity index techniques, matrix factorization, reinforcement, models, and graph representations and community detections. The book also includes miscellaneous methods of different modalities in deep learning, agent-driven AI techniques, and automata-driven systems and will improve the understanding and development of automated machine learning systems for supervised, unsupervised, and recommendation-driven learning systems. It is intended for use by data scientists, technology developers, professionals, students, and researchers.