Social Media Intelligence
Social Media Intelligence

Author: Wendy W. Moe

Publisher: Cambridge University Press

Published: 2014-02-24

Total Pages: 205

ISBN-13: 1107656036

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In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to a more comprehensive use of social media intelligence.

Social Machines
Social Machines

Author: James Hendler

Publisher: Apress

Published: 2016-09-20

Total Pages: 182

ISBN-13: 1484211561

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Will your next doctor be a human being—or a machine? Will you have a choice? If you do, what should you know before making it?This book introduces the reader to the pitfalls and promises of artificial intelligence (AI) in its modern incarnation and the growing trend of systems to "reach off the Web" into the real world. The convergence of AI, social networking, and modern computing is creating an historic inflection point in the partnership between human beings and machines with potentially profound impacts on the future not only of computing but of our world and species.AI experts and researchers James Hendler—co-originator of the Semantic Web (Web 3.0)—and Alice Mulvehill—developer of AI-based operational systems for DARPA, the Air Force, and NASA—explore the social implications of AI systems in the context of a close examination of the technologies that make them possible. The authors critically evaluate the utopian claims and dystopian counterclaims of AI prognosticators. Social Machines: The Coming Collision of Artificial Intelligence, Social Networking, and Humanity is your richly illustrated field guide to the future of your machine-mediated relationships with other human beings and with increasingly intelligent machines. What Readers Will Learn What the concept of a social machine is and how the activities of non-programmers are contributing to machine intelligence How modern artificial intelligence technologies, such as Watson, are evolving and how they process knowledge from both carefully produced information (such as Wikipedia and journal articles) and from big data collections The fundamentals of neuromorphic computing, knowledge graph search, and linked data, as well as the basic technology concepts that underlie networking applications such as Facebook and Twitter How the change in attitudes towards cooperative work on the Web, especially in the younger demographic, is critical to the future of Web applications Who This Book Is ForGeneral readers and technically engaged developers, entrepreneurs, and technologists interested in the threats and promises of the accelerating convergence of artificial intelligence with social networks and mobile web technologies.

Social Media Intelligence
Social Media Intelligence

Author: Wendy W. Moe

Publisher: Cambridge University Press

Published: 2014-02-24

Total Pages: 205

ISBN-13: 1107031206

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As consumers, we turn to the public arena of social media to share our opinions and learn about the opinions of others. Fortune 500 companies, political campaigns, government agencies and many other organizations constantly monitor social media to gauge public opinion. This book explains how opinions are formed, what affects the opinions posted online and how organizations can use social media to inform their strategies.

The Power of Social Media Intelligence for Public Safety
The Power of Social Media Intelligence for Public Safety

Author: Jacques Zimmerman

Publisher: Mijnbestseller.nl

Published: 2023-06-08

Total Pages: 59

ISBN-13: 9464855509

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This ebook provides an overview of the power of social media intelligence for public safety. It explores the evolution of public safety and its challenges in the modern world, the impact of social media on public order, the risks and benefits of social media intelligence, and the strategies and tools for effective social media monitoring. This book also examines ethical considerations, privacy concerns, legal issues, and data quality in social media intelligence. Real examples are used to illustrate the value that Social Media Intelligence can bring for Public Safety and Public Order.

The Social Media Upheaval
The Social Media Upheaval

Author: Glenn Harlan Reynolds

Publisher: Encounter Books

Published: 2019-05-28

Total Pages: 57

ISBN-13: 1641770848

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Social media giants are poisoning our journalism, our politics, our relationships and ultimately our minds. Glenn Reynolds looks at the up and downsides of social media and at proposals for regulation, and offers his own fix that respects free speech while reducing social media's toll.

Keyword Intelligence
Keyword Intelligence

Author: Ron Jones

Publisher: John Wiley & Sons

Published: 2011-10-19

Total Pages: 357

ISBN-13: 1118216911

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A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Boasts detailed how-to information from one of the world's leading keyword research experts Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.

Big Data Analytics Using Splunk
Big Data Analytics Using Splunk

Author: Peter Zadrozny

Publisher: Apress

Published: 2013-08-23

Total Pages: 362

ISBN-13: 1430257628

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Big Data Analytics Using Splunk is a hands-on book showing how to process and derive business value from big data in real time. Examples in the book draw from social media sources such as Twitter (tweets) and Foursquare (check-ins). You also learn to draw from machine data, enabling you to analyze, say, web server log files and patterns of user access in real time, as the access is occurring. Gone are the days when you need be caught out by shifting public opinion or sudden changes in customer behavior. Splunk’s easy to use engine helps you recognize and react in real time, as events are occurring. Splunk is a powerful, yet simple analytical tool fast gaining traction in the fields of big data and operational intelligence. Using Splunk, you can monitor data in real time, or mine your data after the fact. Splunk’s stunning visualizations aid in locating the needle of value in a haystack of a data. Geolocation support spreads your data across a map, allowing you to drill down to geographic areas of interest. Alerts can run in the background and trigger to warn you of shifts or events as they are taking place. With Splunk you can immediately recognize and react to changing trends and shifting public opinion as expressed through social media, and to new patterns of eCommerce and customer behavior. The ability to immediately recognize and react to changing trends provides a tremendous advantage in today’s fast-paced world of Internet business. Big Data Analytics Using Splunk opens the door to an exciting world of real-time operational intelligence. Built around hands-on projects Shows how to mine social media Opens the door to real-time operational intelligence

Automating Open Source Intelligence
Automating Open Source Intelligence

Author: Robert Layton

Publisher: Syngress

Published: 2015-12-03

Total Pages: 224

ISBN-13: 012802917X

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Algorithms for Automating Open Source Intelligence (OSINT) presents information on the gathering of information and extraction of actionable intelligence from openly available sources, including news broadcasts, public repositories, and more recently, social media. As OSINT has applications in crime fighting, state-based intelligence, and social research, this book provides recent advances in text mining, web crawling, and other algorithms that have led to advances in methods that can largely automate this process. The book is beneficial to both practitioners and academic researchers, with discussions of the latest advances in applications, a coherent set of methods and processes for automating OSINT, and interdisciplinary perspectives on the key problems identified within each discipline. Drawing upon years of practical experience and using numerous examples, editors Robert Layton, Paul Watters, and a distinguished list of contributors discuss Evidence Accumulation Strategies for OSINT, Named Entity Resolution in Social Media, Analyzing Social Media Campaigns for Group Size Estimation, Surveys and qualitative techniques in OSINT, and Geospatial reasoning of open data. - Presents a coherent set of methods and processes for automating OSINT - Focuses on algorithms and applications allowing the practitioner to get up and running quickly - Includes fully developed case studies on the digital underground and predicting crime through OSINT - Discusses the ethical considerations when using publicly available online data

Social Computing with Artificial Intelligence
Social Computing with Artificial Intelligence

Author: Xun Liang

Publisher: Springer Nature

Published: 2020-09-16

Total Pages: 289

ISBN-13: 9811577609

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This book provides a comprehensive introduction to the application of artificial intelligence in social computing, from fundamental data processing to advanced social network computing. To broaden readers’ understanding of the topics addressed, it includes extensive data and a large number of charts and references, covering theories, techniques and applications. It particularly focuses on data collection, data mining, artificial intelligence algorithms in social computing, and several key applications of social computing application, and also discusses network propagation mechanisms and dynamic analysis, which provide useful insights into how information is disseminated in online social networks. This book is intended for readers with a basic knowledge of advanced mathematics and computer science.

Open Source Intelligence and Cyber Crime
Open Source Intelligence and Cyber Crime

Author: Mohammad A. Tayebi

Publisher: Springer Nature

Published: 2020-07-31

Total Pages: 253

ISBN-13: 3030412512

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This book shows how open source intelligence can be a powerful tool for combating crime by linking local and global patterns to help understand how criminal activities are connected. Readers will encounter the latest advances in cutting-edge data mining, machine learning and predictive analytics combined with natural language processing and social network analysis to detect, disrupt, and neutralize cyber and physical threats. Chapters contain state-of-the-art social media analytics and open source intelligence research trends. This multidisciplinary volume will appeal to students, researchers, and professionals working in the fields of open source intelligence, cyber crime and social network analytics. Chapter Automated Text Analysis for Intelligence Purposes: A Psychological Operations Case Study is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.