Social Commerce im interkulturellen Vergleich: Potentiale der Einbindung von Social Media in den E-Commerce
Social Commerce im interkulturellen Vergleich: Potentiale der Einbindung von Social Media in den E-Commerce

Author: Mira Heimsoth

Publisher: Diplomica Verlag

Published: 2013-08

Total Pages: 189

ISBN-13: 3842883412

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Durch die immer st„rkere Einbindung von Social Media in den E-Commerce bildet sich zunehmend ein Social Commerce heraus. W„hrend dem E-Commerce auf diese Weise eine soziale Komponente verliehen wird, kommt es auáerdem zu einer fortschreitenden Kommerzialisierung sozialer Medien. Unter Bercksichtigung der Chancen und Risiken des Social Commerce sowohl fr die Kunden als auch fr die Onlineshop-Betreiber wird in dieser Studie, im Rahmen eines interkulturellen Vergleichs der L„nder Deutschland und Frankreich, der Status quo sowie das Zukunftspotential des Social Commerce im Business-to-Consumer-Kontext aufgezeigt. Zu diesem Zweck erfolgt einerseits eine komparative Analyse der umsatzst„rksten Onlineshops beider L„nder, um die Umsetzung des Social Commerce der Anbieter darzulegen. Andererseits wird zur Ermittlung der Wahrnehmung und Anwendung des Social Commerce auf Nutzerseite eine Onlinebefragung durchgefhrt.

Social Commerce (deutsch)
Social Commerce (deutsch)

Author: Paul Marsden

Publisher: GRIN Verlag

Published: 2010-03-19

Total Pages: 65

ISBN-13: 3640560310

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Scientific Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, language: English, abstract: How can brands and retailers make money from social media? Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook, tweeting deals on Twitter, linking to social shopping sites, and integrating social media tools into their e-commerce platforms. And they are seeing impressive returns. With insights from consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi's the white paper "Social Commerce: Monetizing Social Media" by Dr Paul Marsden, social media strategist of Syzygy Group, provides an introduction to the emerging trends of social commerce and social shopping; what they are, how they work, and why they should be part of your digital marketing strategy.

Updating the Rules for Online Content Dissemination
Updating the Rules for Online Content Dissemination

Author: Mark D. Cole

Publisher:

Published: 2021-05-14

Total Pages: 241

ISBN-13: 9783848781843

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The current legal framework for online content dissemination has proven insufficient to effectively combat illegal content. The Commissions' proposal for an EU 'Digital Services Act' aims to update the horizontal framework for intermediaries and create a safe online environment. However, as far as content mediation is concerned, European fundamental rights and values require that the specificities of media law must be taken into account. This study, conducted by the Institute of European Media Law (EMR) on behalf of the Media Authority of NRW, describes the current legal framework and the DSA proposal, and provides a comprehensive assessment from the perspective of media law, complemented by alternative proposals for further improvement.

Patterns of Commoning
Patterns of Commoning

Author: David Bollier

Publisher: Commons Strategy Group and Off the Common Press

Published: 2015-11-06

Total Pages: 510

ISBN-13: 1937146839

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What accounts for the persistence and spread of "commoning," the irrepressible desire of people to collaborate and share to meet everyday needs? How are the more successful projects governed? And why are so many people embracing the commons as a powerful strategy for building a fair, humane and Earth-respecting social order? In more than fifty original essays, Patterns of Commoning addresses these questions and probes the inner complexities of this timeless social paradigm. The book surveys some of the most notable, inspiring commons around the world, from alternative currencies and open design and manufacturing, to centuries-old community forests and co-learning commons - and dozens of others. David Bollier (www.bollier.org) is an American author, activist and independent scholar who has studied the commons for nearly twenty years. Silke Helfrich (commonsblog.wordpress.com) is a German author and independent activist of the commons who blogs at www.commonsblog.de, and cofounder of the Commons-Institut in Germany. With Michel Bauwens, Bollier and Helfrich are cofounders of the Common Strategies Group. For more information, go to the book's website, Patterns of Commoning (www.patternsofcommoning.org)

Doing Fieldwork in Japan
Doing Fieldwork in Japan

Author: Theodore C. Bestor

Publisher: University of Hawaii Press

Published: 2003-07-31

Total Pages: 430

ISBN-13: 9780824827342

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Doing Fieldwork in Japan taps the expertise of North American and European specialists on the practicalities of conducting long-term research in the social sciences and cultural studies. In lively first-person accounts, they discuss their successes and failures doing fieldwork across rural and urban Japan in a wide range of settings: among religious pilgrims and adolescent consumers; on factory assembly lines and in high schools and wholesale seafood markets; with bureaucrats in charge of defense, foreign aid, and social welfare policy; inside radical political movements; among adherents of "New Religions"; inside a prosecutor's office and the JET Program for foreign English teachers; with journalists in the NHK newsroom; while researching race, ethnicity, and migration; and amidst fans and consumers of contemporary popular culture. Contributors: David M. Arase, Theodore C. Bestor, Victoria Lyon Bestor, Mary C. Brinton, John Creighton Campbell, Samuel Coleman, Suzanne Culter, Andrew Gordon, Helen Hardacre, Joy Hendry, David T. Johnson, Ellis S. Krauss, David L. McConnell, Ian Reader, Glenda S. Roberts, Joshua Hotaka Roth, Robert J. Smith, Sheila A. Smith, Patricia G. Steinhoff, Merry Isaacs White, Christine R. Yano.

Religious Individualisation
Religious Individualisation

Author: Martin Fuchs

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2019-12-16

Total Pages: 1058

ISBN-13: 3110580934

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This volume brings together key findings of the long-term research project ‘Religious Individualisation in Historical Perspective’ (Max Weber Centre for Advanced Cultural and Social Studies, Erfurt University). Combining a wide range of disciplinary approaches, methods and theories, the volume assembles over 50 contributions that explore and compare processes of religious individualisation in different religious environments and historical periods, in particular in Asia, the Mediterranean, and Europe from antiquity to the recent past. Contrary to standard theories of modernisation, which tend to regard religious individualisation as a specifically modern or early modern as well as an essentially Western or Christian phenomenon, the chapters reveal processes of religious individualisation in a large variety of non-Western and pre-modern scenarios. Furthermore, the volume challenges prevalent views that regard religions primarily as collective phenomena and provides nuanced perspectives on the appropriation of religious agency, the pluralisation of religious options, dynamics of de-traditionalisation and privatisation, the development of elaborated notions of the self, the facilitation of religious deviance, and on the notion of dividuality.

Qualitative Analysis and Documentary Method
Qualitative Analysis and Documentary Method

Author: Ralf Bohnsack

Publisher: Barbara Budrich

Published: 2010-01-20

Total Pages: 372

ISBN-13: 3866492367

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You need to work with qualitative methods, especially the Documentary Method? This is your book: The first systematic introduction related to the application of the Documentary Method on group discussions, interviews, films and pictures. Since the book is based on a German- Brazilian cooperation, it also provides an overview of the state of the art in Germany and Brazil with regards to Educational Science. From the contents: · Qualitative Methods in Educational Science · The Documentary Method and the Interpretation of Group Discussions · The Documentary Method and the Interpretation of Interviews · The Documentary Method and the Interpretation of Pictures and Videos